What Is Verizon Inimitability?

Introduction Verizon Communications (referred to as Verizon) and Vodafone’s partnership of Verizon Wireless ended when Verizon acquired the wireless division during 2013. The acquisition cost Verizon $130 billion, but the gains increase Verizon’s possibilities into the future. In fact, it moves Verizon closer to their goal of corporate strategy: to build corporate advantage to earn above normal returns (Diversification, n.d.). Verizon’s strategy scope broadens horizontally with the acquisition

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the