In modern days people and organizations rely so much on the internet as the main source of information. Every business organizations must, therefore, evolve and develop a platform where people can access information about them. Social media as a tool for doing business as Wang (2013) continues to grow and in recent years it has seen an increase in usage as compared to mainstream media as a source of information and communication channels by customers. It offers a great platform which organization can use to create awareness and advertisements. Use of social media in any business entity has many advantages but Odden (2012) also observed that it also require commitment, strategy, and defined systems. Social media allow entities to increase brand recognition campaigns, improve brand loyalty and create more opportunities to reach covert customer (Saravanakumar and SuganthaLakshmi 2012). It is achieved through accessing many peoples and by having high conversation rate with potential and existing customers.
PharMerica Corp HR Department Analysis We have elected to analyze PharMerica Corporation’s human resources department by interviewing Senior Vice President of Human Resources Anthony Hernandez along with Mary Jane Hall Board of Directors Coordinator and Executive Assistant to The SVP of Purchasing. PharMerica is a massive institutional pharmaceutical distributer that was
People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout
The most important changing business environment is digital media and evolving technology. With these changes, competition is critically increased. E-Commerce and e-communication must include in the company’s marketing
Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).
INTRODUCTION In an increasingly globalized world economy, the aggravation of global competition, the most important factor of national competitiveness are highly qualified and motivated employees (Storey 2007). Gubman (1996) pointed out the three challenges for the organizations that will never change: first, the major mission of human resources is to gain, develop, retain talent; second, adjust the workforces with the business; lastly, a superlative contributor to the business. Moreover, human resource management is characterized by the fact that the staff seen as an important strategic resource for the organization, which requires investment, modernization, planning, staffing, training, etc. This paper will introduce an overall review of the International Human Resource Management (IHRM) theories and studies. The analyzed concepts and approaches will be applied to the case study about Yarden Mex chain of Mexican Grill Restaurants and its Subsidiaries. The paper will include definitions of Global Talent Management (GTM) and Global Diversity Management (GDM). In addition, the applied theories to the case study will generate suggestions.
Digital commerce provides individual marketing – that is fitting the product to each individual customer. The customer need only surf the web site and clarify the characteristics of the selected product. Its features are unique compared with other types of marketing; its confrontation is replaced by relationship; it is interactive, it is directly focused towards the customers, without intermediaries; it is the machine of IT networks based on information; it is worldwide, but it centralizes on individual customers, it is fast, it has low transactional and communication expenses, it works in the world without distances and it is accessible 24/7. While companies will adapt their general marketing strategies to the interactive model, they are forced to consider these new marketing approaches.
How do companies manage their brands using social media? Social media poses significant obstacles and opportunities for companies. As Qualman (2010, p. xiii) states, social media pervades literally every facet of a company's existence, yet despite this (or perhaps because of this) social media seems to resist easy definition. For the purposes of this paper, social media refers to the ways in which a company communicates using digital media. On the one hand, there are a number of ways in which a company can now market themselves to the public; on the other hand, a company accustomed to traditional marketing strategies will be negatively affected if they do not integrate social media strategies. In this paper, a number of strategies are provided for online marketing, relating to advertisement, customer service, and communication within the company itself.
Digital media is more than a new form of communication, it is an entirely different world of social interaction. The internet allows an instant, direct and interactive experience between businesses and consumers that encourages much more consumer involvement than ever before. Marketers have seen a gradual decline in traditional advertisement methods, and have shifted to a more social media based marketing campaign. The fundamentals of marketing need to be updated to keep up with the fast-paced lives of consumers. Companies who are not taking advantage of this digital platform will most likely fail no matter how large
E- Marketing does not constraint on internet but it goes beyond this by including marketing strategies thorough mobile phones, digital outdoor marketing, mobile phones, and also through social networks. Due to tough competition and to maintain brand image in the mindset of consumers the E- marketers go vigorously on the internet with enormous marketing expenditures to set themselves among the potential buyers and able to make the crowd to visit their sites and make them to purchase actually thorough these strategies.
RECRUITING AND SELECTION STRATEGY Recruitment and selection for the success of expatriate assignments and ability to enable international firms to compete in the global market is one of the most important elements of Human Resources.
Technology that is developed in our country these day affect people in so many ways especially in our lifestyle. With great technology, people these days are getting familiar into having an online business. By having lots of high end technology products particularly a smartphone, it is easier for a seller to start off an online business as everything is at our fingertips.Getting into online business leads us to many advantages that can benefit us in many ways such as increasing in sales as well as saving some cost. It also allows us to communicate with our customers easily and it can be done at anywhere and at any time we desire.
Environmental factors Answer 1 (a) The two forces of marketing are internal as well as external. Internal which include finance as well as human department as well as external factor are business competitors, suppliers, economic as well as political situation. The two types of marketing are macro as well as micro environment
Marketing Plan: Starbucks Revitalizing Teas Abstract A marketing plan for Starbucks Coffee Company for the introduction of a new line of tea to the beverage menu includes a multi faceted approach. Beginning with an organizational overview, and following with the new product description, SWOTT analysis, marketing research, segmentation, differentiation and positioning, product life cycle, the marketing mix, budget, and finally, control mechanisms, the marketing plan comes to life.
1. Area of research. Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users answering the effectiveness of social media platforms in general. Also, in Kuwait,