4.0 Weakness analysis and mitigation
First, the company’s products need further marketing in order to increase its popularity. As is known to all, the current economic development is highly influenced by Internet technology. More and more companies nowadays choose to establish their e-commerce model to expand market and reduce business cost. In particular, technological advancements such as social media and information technology are increasingly utilized in business marketing strategies. But the company does not yet have relevant channels; its official website is mainly about corporate and product introduction. It is suggested that the company may establish its own electronic booking system and digital payment in its online shops, make use of online distribution channels to save cost, and apply smartphone apps to increase its interaction with customers.
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It is known that Singaporeans have quite high expectations about tea products (Tay, 2017). Demanding consumers often tend to change their preference: they want new and fresh tastes. Therefore, the company should develop more innovative products in order to maximize consumer reach. In addition, while tea products remain as the main product, the company may develop tea-related products and services so as to diversify its revenue production and thus decrease its business risks. For example, the company may develop resort and tourism programs as it boasts such natural plantation environment.
Third, the company’s current workforce structure is yet to be better prepared to its international expansion. Human capital is a vital asset for businesses in the modern knowledge economy. When a firm is able to recruit and retain the best talents, it is more likely to gain competiveness. Either marketing or for financing, the company should now look more at the global talent pool.
5.0 Operating strategy and corporate
This is a great strength to PharMerica because they fill their human capital with skill inventories that revolve around business. This allows for its employee’s to be far more versatile; employees can design strategies to fulfill their department’s goal with an understanding of where the corporation stands in the overall economy. Understanding the business aspects is essential because the corporate strategy is developed from where the company is positioned in its business cycle as well as where it stands in the market. It is not just the human resources department that benefits from this, every department does.
The purpose of the project is doubling revenue by 2020 and developing the company into higher profits. The company’s plans are detailed; first, utilize social media for promotion and attraction of the global market on a consistent basis. The company is represented on four internet mediums: Facebook, Instagram, official blogs, and its e-store (called Direct to Customers) to connect customers with products easier. The company offers not only information about new products but also events and news to keep in touch with the customers. Second, expand and improve its range of products and offer high quality and inventive service to the customers. The final phase of the plan is distribution across all possible
Consequently, the demand for talent is outstripping the supply. The ability for a firm to create an integrated system that yields a continual flow of talent ready to address specific strategic and operational opportunities may be the single most enduring competitive advantage. While organizations often find that their strategies, products, services, or markets require change, the need to have relevant, differentiated talent to achieve these business goals remains constant (pp. 73-35).
One of the ways Starbucks is approaching innovation is by attempting to tap into the tea market. This presents a risk or success factor depending on how they approach this. The tea industry has not been strongly commercialized and is a sacred part of every day life for many cultures. Tapping into this market could be very successful and a key to continuing Starbucks competitive advantage but also has the negative affect of crashing and burning if it is not approached with caution in international markets. However, the future of Starbucks continues to rely on sustaining themselves as the premier brand in the specialized coffee
Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).
Although the initial introduction of the bubble tea in Singapore was well received, its popularity only started to take off in 2001 (Jan, 2014). This long introduction phase was because this was a completely new product launched by a pioneering company “Bubble Tea Garden” which had no existing customer base. Hence, the introduction stage was much longer compared to Starbucks’ Frappucinno. As it entered the growth stage, popularity for bubble tea became extremely well received especially among the youth, who were among the early adopters of the drink. Favorable word of mouth spread quickly and created long queues at bubble tea shops, and transformed many sit-in bubble tea cafes to takeaway-only shops. This was a key point of difference as it made it easy for competitors to enter the market due to the low startup costs associated with opening a small takeaway-only bubble tea shop compared to Starbucks’ café style
Technology that is developed in our country these day affect people in so many ways especially in our lifestyle. With great technology, people these days are getting familiar into having an online business. By having lots of high end technology products particularly a smartphone, it is easier for a seller to start off an online business as everything is at our fingertips.Getting into online business leads us to many advantages that can benefit us in many ways such as increasing in sales as well as saving some cost. It also allows us to communicate with our customers easily and it can be done at anywhere and at any time we desire.
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic media by the marketers to promote the goods and sell in the market. Digital marketing can give value in the form of time, attention and advocacy from the consumer. Digital marketing strategies build on and adopts the principles of traditional marketing, using the opportunities and challenges offered by digital medium. This paper focus on the importance of Digital marketing for both marketers and consumers. This paper additionally includes difference between traditional and digital marketing.
The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).
The following paper will discuss how Starbucks would utilize tea and instant coffee in marketing and conducting business in Asia. In this particular aspect I will discuss the culture, habits, and perceptions of tea on the Asian culture. Starbucks has the opportunity to capitalize on a top fixture of Asian culture which is tea. The essay will challenge the reader to utilize their critical thinking skills as to how Starbuck will utilize business practices to conduct business in Asia..
In the last decades, small national companies have grown in amazing scale all around the world. Companies that once were family owned have become huge multinational corporations. Corporations, which by the side of globalization, have expanded all around the world. International business has become one of the most important areas of business due to the need for companies to expand to markets outside their borders. Companies have had the need to adapt to another cultures and business systems. At the same time the way human resource management works has changed. Multinational corporations have had to adapt to new human resource requirements in order to be more effective and efficient. The business
Human Resource: The knowledge, experience as well as potential of company employees are the major component of success. Therefore, company should devote special focus to the recruitment of employees as well as get involved in the training to create
E-commerce means today, to take care of their own website, constantly updates to publish and in social networks to be present. The recent studies from the 2014 show for the first seven indicators for the successful marketing of products and services on the Internet. And this study was not focused on the largest and most successful companies, such as Amazon. Their marketing methods are usually not feasible for smaller companies without large marketing budget.
But those elders who do jobs and other professional activities they don’t have time to survey the market for the product, so those professional also attracted towards e-marketing. Developed countries highly prefer e-marketing because they highly do massive research before buying anything so that’s why the online marketing help to analyze the best product or services for themselves. As we all know that technology gives the power to survey about that product or services which they willing to buy before final purchase. Social media marketing highly effect consumer’s perception for buying particular products or services. Today’s consumers are highly effected by e-marketing mostly rather than TV or Newspaper advertisement. Social media marketing help companies to gather potential customers of their particular products or services. In past years, through survey we found out that today’s customers are mostly watched advertisement on mobile, Whatsapp, Facebook, twitter, YouTube etc. As we all know that online shopping and advertisement are growing too fast in nowadays market, the industries and business are highly focusing now on e-marketing advertisement rather than
An organization’s competitive advantage is based on its employees (Noe, Hollenbeck, Gerhart & Wright, 2015). Studies have shown that an employee is an asset that will not be imitated by competitors and cannot be substituted easily (Phillips & Gully, 2015). Therefore, having skilled employees will create a competitive advantage and contribute to an organization’s success.