What Is Web Analytics?

i) Memory : cache server (holds recently acesed web pages in its RAM, for spedier aces

In web performance circles, “latency” is the amount of time it takes for the host server to receive and process a request for a page object. The amount of latency depends largely on how far away the user is from the server. For obvious reasons, tackling latency is a top priority for the performance industry. There are several ways to do this:

In case a website has 100 pages or more, and there are 10,000 visitors a

Behavior Analysis: This is similar to the clickstream analysis. Here the purpose is not to measure only the hits but to find out the intent of our visitor visiting the website. We need to understand which content is attracting our audience, which pages are visited most and the reason behind their visit, the time period when visitors visit our website frequently etc.

One very popular web analytic program out there is Google Analytic. Google analytic is very popular because it offers free serves until you

Analytics is one of few ways to gain insights to meet your customers’ needs. It helps bridge the gap between providing a service to solving real problems.

Web analytics is nothing but collecting of web data, measuring the date, analysing the data and create the report of web usage. Web analytics used to measure the web traffic and also used as tool for business and market research for improve the effectiveness of web site. Web analytics can also be used to measure

Web Analytics is a relatively new phenomenon in the business world, and while it is not a mandatory requirement for organizations to compete in today’s marketplace it is becoming increasingly important as organizations strive to optimize their web presence. So what is web analytics and how can it help companies achieve a better web presence? Web Analytics is defined by the Web Analytics Association as, “The practice of measuring, collecting, analyzing and reporting on Internet data for the purposes of understanding how a web site is used by its audience and how to optimize its usage.” (ClarkU, p. 1) To simplify this definition we can say that web analytics is the process of determining how your website most effectively turns site visitors into customers.

Caching is a computer 's ability to store information that will help facilitate future access to a website. For example, if a user visited Facebook in the morning and decides to do so again in the evening, the computer will remember how it initially got access to Facebook and use it the second time. If the computer knows how to access a site, then it would have no need of going through the whole process, thus reducing internet traffic.

Web analytics is characterized as a sway 's investigation of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage 's internet searcher, to what extent they remained focused given page or on the whole website and what joins they tapped on and when they exited the webpage.

Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch the data based on the specific business requirements. Sometimes users spend superabundant time to analyze complex data that really has not value.

[2] Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. - Wikipedia

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

Today the world of web analytics is extremely complex. Therefore, there is no reason to collect data if there is no direct match to a potential decision for improving the website. Hence, a person with a clear goal in mind, who can investigate the data to make decisions for the development of the website is very vital these days.

A slightly different implementation is employed in content based approach, where the main idea, is to compare the contents of the site, rather than URL. Content based approach is also known as visual similarity based approach in which the contents like text, images and styles are compared with the contents of original site and the similarity is evaluated. This process is lengthier and consumes time because the entire content is compared, and then the decision is made.