What Kind Of Strategy Does Your Company Follow?

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.

Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being it’s impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand.

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every things from hardware to software, over to online services. It do all this to proof its products that distinguish market from PCs to smartphones. In this essay, I will discuss how Apple used vertical integration strategies, both backward integration and forward integration to planning its competitive position within its industry.

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers, educational

Apple Inc. is a technology giant which has a diverse market related to personal computing experience, cellular phone technology, software, media, and most recently wearable technology. Famous products in the technology world include iPhone, iPad, MacBook, iPod, AppleTV, and iWatch. As a result of innovation and diversification, Apple Inc. has become the first company to have a market value above $700 billion. It has also been noted that Apple Inc. is the fifth most profitable Fortune 500 company on the fortune.com website.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

According to Michael Porter, "Almost no consensus exists about what corporate strategy is, much less about how a company should formulate it"[1]. This is due to a combination of factors that relate to strategy terms, concepts and principles – and their practical application.

Apple is one of the most revolutionary industries the world over. Famous for renovating the way we interact life forever with their technological genius forming what we know today as the computer; specifically the Macintosh. This company started out in a garage in Silicon Valley, created by 2 college dropouts with aptitude and vision. Growing to be a giant know and recognized all over the world. Inspirational design, sleek graphics, rebellious form, they cut a mold for themselves.

Apple is one of the largest electronic companies around the world and has evolved from a leading developer of personal computers towards a leader in innovative technology by expanding its business model to include digital music, digital TV and mobile phone platforms. Apple experienced distribution and sales with a creative retail strategy to include online retail sales, allowing growth in becoming one of the top 3 computer makers in the USA.

Apple is a computer based company who are well known for their innovation, Steve Jobs and Steve Wozniak released the Apple 1 in 1976 (Mary Bellis) this was their first invention, this computer was the first single circuit board and it was just the beginning. They have now sold 365 million digital devices in the last 5 years and averaging $4 billion in monthly profit according to Business time. So the question becomes what has given apple this position of strength and the answer is there fantastic innovation, so what has caused their ability to churn out high quality amount innovation.

Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.