What Makes A Brand?

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

A brand is a name, term, design, symbol, or any other feature that identifies one seller 's good or service

Meaningfulness: a brand should have some meaning with either descriptive or persuasive content. The brand name or other elements of the brand should indicate the type of brand or should have a brief introduction about the brand.it should either have the general information about the product aur the special benefits that can be availed by the brand.

Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture of them, which is designed to recognize the goods and services of one seller or group of sellers and to differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one, such as personality, value, attitude and a story behind the brand.

Aaker (1996) states brand is a product, an organization, and a symbol. This is where individuals differentiate themselves and stand out by having a unique value. A personal brand is the actual perception of others. When a person creates a personal brand, then they will stand out easily.

Have you ever wondered why most people are buying products from familiar brands? Usually, the most valuable brands becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. They provide unique design, performance, technology and durability in order to fulfill their customer's needs.

Brand- is a name, term, design, symbol, or other feature that separates an organization or product from its challengers in the judgments of the customer. Brands are used in business, marketing, and advertising.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

De Chernatony and Mcdonald define brand as an identifiable product, service, person or place augmented in

“A brand is a bundle of values and attributes that define the value you deliver to people through the entire customer experience, and the unique way of doing business that forms the basis of your company’s relationships.” Denise Yohn’s book, What Great Brands Do, provides a framework of seven branding principles that propose to set companies apart from the competition through what Yohn refers to as a ‘brand as business’ approach in which companies fully integrate brand throughout day to day operations and decision making. As Yohn explains, “brand is not what you say you are – it’s what you do.” A minority of businesses, roughly one-third in a recent survey, consider brand values when making decisions. These seven branding principles: great brands start inside, great brands avoid selling products, great brands ignore trends, great brands don’t chase customers, great brands sweat the small stuff, great brands commit and stay committed and great brands never have to give back, will be discussed in relation to Seaside Plumbing Inc.’s current and potential branding strategy.

A brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying

Brands are essentially products infused with a "personality", meaning that it has its own identity of sorts. They are created through consistent messages sent to consumers about a product or company, often differentiating it from other brands.

McCarthy, Perreault and Quester define branding as "the use of a name, symbol, design or combination of the three to identify a product" and more particularly a brand name as "a word, letter, or group of words or letters used to identify a product" (Basic Marketing, a managerial approach; 1997).

According to Kotler (2003: p420), a successful brand name ‘is essentially a marketer's promise to deliver a specific set of features, benefits and services consistently to the buyers'.