What Makes A Brand Image Is A Good Tasting Water Enhancer? Essay

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

For this part, we will be using ROA (return on assets), ROE (return on equity), and profit margin to evaluate HTC’s abilities to generate profits and to control its cost with comparison to other manufacturers.

Transition into 3 main points which are: Water helps to produce nourishment and protection to major organs through the removal of waste from the body, and also helps to regulates the body’s temperature. Also, to make sure that we are consuming an efficient amount of water a day, health professionals provide several tips to keep people on track with staying hydrated.

stems from two main factors, lack of awareness of the company’s products due to limited

The water bottle industry as made a positive impact on America’s economy. Americans have experienced the economic strain in the job market over the past several years with layoffs and a lack in the number of jobs available. This industry not only supplies us with a convenient, healthier beverage option, but also provides jobs for the American worker. Based on analysis

Exchange rate gains or losses are brought to account in determining the net profit or loss in the period in which they arise, as are exchange gains or losses relating to cross currency swap transactions on monetary items. Exchange differences relating to hedges of specific transactions in respect of the cost of inventories or other assets, to the extent that they occur before the date of receipt, are deferred and included in the measurement of the transaction. Exchange differences relating to other hedge transactions are brought to account in determining the net profit or loss in the period in which they arise. Foreign controlled entities are considered self-sustaining. Assets and liabilities are translated by applying the rate ruling at balance date and revenue and expense items are translated at the average rate calculated for the period. Exchange rate differences are taken to the foreign currency translation reserve.

Marquisha, it is amazing how companies ruin their reputations without even trying. The damage is irreplaceable and in most cases, a company will change their name and sell their product. This is an ongoing process that affects companies all over the world in every country. Regaining loyalty from customers or vendors will continue to be an uphill battle, even with a name change. In my opinion, a company always must focus on quality, before the quantity and keep the customers

2007-2012: In 2007, HTC started brand strategy in Europe and Asia by producing innovative products into the market. HTC was successful in developed

Honda has already produced a hydrogen fuel cell concept car they claim is “overall 64% energy efficient”. To put this into perspective in the average gasoline combustion engine “only about 20 percent of the thermal-energy content of the gasoline is converted into mechanical work”, making it 20% energy efficient [5]. This new line of cars could bring about jobs in the automotive industry and all industries that branch from it. As of right now the commercial market for hydrogen gas produced from the use of fossil fuels is at about $100 billion. A majority of this hydrogen goes into producing fertilizers and petrochemicals [1]. All it would take is an inexpensive source of green hydrogen, such as the one recently discovered, to completely change this industry.Overall hydrogen has the ability to bring about jobs and continued advancements in every market and industry touched by it. This could be just about every industry when considering how important transportation and shipping are to the economy; hydrogen would give them an inexpensive fuel for transport. Hydrogen fuel could do this all the while solving our most important problem of finding a renewable energy source.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

HTC, while maintaining its current ODM business, will develop a strategy that leverages its core competence as a mobile phone manufacturer to create a premium HTC branded smart phone to achieve a 12% global market share of all end-user smart phones within 3 years.

HTC had been working hard to please their customers with a flagship phone that could compete with Samsung’s Galaxy line and Apple 's iPhones.

India was lucrative since the Indian handheld market is booming and slowly becoming one of the world’s biggest and fasted growing markets. There being a lack of certain technology, gives HTC the opportunities to fill new market gaps. The company’s products are standardized for the global market, while strategies are adapted to respected countries. HTC seems to be efficiency seeking when looking especially at the Indian market. HTC is selling phones globally and in India they are trying to succeed through International Specialization. The company was benefiting at first, from the lack of top of the line mobile phones in the Indian market. Its future strategy is to keep this trend going. The company is trying to take over the top and middle class mobile phone market in India by being the first to offer the latest and greatest technology available and ignoring the lower class mobile market. It managed to do so already by introducing the first fully touch phone and fully Android powered phone.

HTC has lost almost USD 45 Million in the two major investments that took place two years back. These investments were made in the form of major acquisitions and now HTC is evaluating the productivity of other acquisitions as well. Out of these $45 million, a major chunk of USD 40 million was lost in terms of investment made in OnLive Corporation. Although where HTC has announced few major investment ventures expected to be taking place in coming year, its major