What Makes A Brand Products Sell Very Quickly?

1755 WordsNov 3, 20168 Pages
HauteLook is a members-only site using flash sales for some products. HauteLook offers discounts of 50 to 75 percent off to its members and membership is free and open to everyone. Customers have to decide to buy the products in limited to one day, or even less. If customers hesitant about to buy products, what you put in shopping bag will be canceled. Flash sales create buy it or lost the opportunity, consumers shopping in such an environment must be clear-cut and causing panic buying. The manufacturers deliberately use flash sales and consumers are easily to fear that they cannot buy the products. Some good products will be sold out in just a few hours or even a few minutes. It is easy to miss the opportunity because the famous brand products sell very quickly. HauteLook is headquartered in Los Angeles, California by Adam Bernhard. In 2007, he launched HauteLook with four employees. “The company works with major labels to offer goods that appeal to California casual customer base” (Chang, 2011). Nordstrom acquires HauteLook for $180 million in 2011and “this is the first time that a traditional retailer has acquired a company specializing in online private sales” (Lattman & Clifford, 2011). In 2014, HauteLook launched nordstromrack.com, an e-commerce site that gives customers access to shop Nordstrom Rack merchandise and the opportunity to participate in flash sales (Mayer, 2014). According to Statista (2016), the Nordstrom-owned flash sale website generated a total

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