What Makes A Company Global?

It is unknown when the game of golf originated, but it is believed that people began playing in Europe during the middle ages. In the United States, golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then, golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry,” a case study written by John E. Gamble of the University of South Alabama, is an overview of the problems currently facing major companies in the golf equipment industry: technological limitations (due to golf’s governing organizations), a decline in the number of golfers,

Looking at the market we can see that Golf Companies have suffered after the 2008 recession. However, in 2012 golf ball market was $483 million in retail sales from 17.6 million units which was 4.1% growth from 2011, showing that there has been improvement in the market performance from companies that had lower prices for golf equipment as people were willing to spend on their product. However Altius could not regain

Imagine the sun bursting through the trees for the first time of the new day, the smell of freshly cut grass still potent to your nose as you tee the ball up for a round of golf in the cool mist of a spring morning. "That is what brings you back every time, the smell of the air, the coolness of the whether and the beautiful surroundings that make every shot enjoyable." (Suess, PI) This is the game of golf in its finest and most exquisite time to many people and many people it has touched in its long history. Golf is a lifestyle and not just games to people that are avid in playing. The game of golf has a history that is rich in technological advances and personal accomplishments, which through time has shown to shape

The 1980s and 90s were boom times but all goods things eventually come to an end. There will no doubt be good times again but right now individuals, businesses and communities have to adapt to economic realities in which people have less disposable income for some of the things they used to spend money on. One of these is golf. The number of gold courses grew throughout the United States in the 80s and 90s and the same was the case in Japan. Today, however, there aren't enough players anymore to support the number of courses, so many have closed. This creates the opportunity for development in places where middle-aged, mostly white males used to drive silly little carts and hit a little white ball with a club.

The legendary beginnings of golf in the United States can be traced back to the mid-1600s. One of the first published

The materials for golf balls have changed over time. The golf ball has been through many changes over time and can now be fit to the player 's ability. Golf balls used to be built with wood, then leather and feather; but now they are being produced with cast thermoset urethane that is 0.03 inches thick and they all have dimple patterns. (Callaway Golf Builds on Ball Technology Success With Introduction of CTU 30 Blue and Red Three-Piece Golf Balls 1),(Titleist Pro V1 and Pro V1x 2-8). Having a golf ball that is multi layered and made of high technology materials rather than a ball made of wood means people get more distance out out of the drives, but they can still generate lots of spin and control on the greens. Further drives and more control on the greens means the percentage of being able to shoot lower are much greater. In addition to new

The only thing more challenging than life itself is golf. Many of the traits that the American people pride themselves on displaying are prevalent in golf. One area, in which the true American attitude is seen, is in the progression of golf. The American people are extremely evolutionary. The American people are always building new equipment, a trait seen everyday in golf. Throughout American history, tradition has been important, thus golf equipment has changed but always retains it key qualities. Finding the easiest and most efficient way to do something is also a major theme in American history. Through the changes made to the types of metals used in golf clubs. Also the changes to the golf

Several decades ago, golf was considered to be the game for the Royals. The people belonging to the elite society played gold during their leisure time. It required a widely spread area where people lavishly played along with other people and made the most out of their time. With time, things have evolved, and golf has become a universally played game. Educational institutes are adding it to their curriculum where children are taught to play the game. There are professional institutes imparting training to adults and accordingly making it a sport that is chosen for international tournaments played between countries.

Golf enthusiasts come from all different walks of life. The origins of organized golf date back to The Royal and Ancient Golf Club of St. Andrews in the United Kingdom (Redmond 410). Golf spread from the U.K. to the U.S. and created one of the greatest rivalries in the history of sports. This rivalry drew international attention, and pretty soon, the rest of the world was joining in to play one of the most captivating sports in the world. A large aspect of golf that draws people to it is that golf is not a team game. It is just the golfer against the world, and that is a big appeal to people. Also, golfers have the choice of putting their personal touch on almost every phase. From the clothes they wear, to the clubs and bags that they use, and even the golf balls they hit, people love adding their own personal touch whenever possible. Naturally, that is going to entice an interesting crowd of characters to the same game.

Golf ball production also became a big business. Callaway decided to build own facilities from the scratch, whereas e.g. Nike decided to outsource the production. Callaway made only two sorts of ball, the blue for soft feel and the red for firm feel. That means, they focus on the mass market, as they deny "techno-babble" and alike. They did change the historical packaging size and design according to true customer needs and likes and did choose a differing logo as well. The investments and efforts paid off, because analysts expect 2 to 3

The United States is home to many different kinds of sports. The most complex sports with the most rules seem to be sports like football, hockey, basketball and soccer. Golf is a sport where most people think of as one of the simplest sports, the objective is get a small white ball in a hole. There’s no question about it, football and basketball both have a lot of rules that an average person wouldn’t know or understand. But, any person knows the goal of golf is to put the ball in the hole. There’s not teamwork or having to get through people, it is just a club, a ball, and you. The holes might differ and the number of hazards are different but it is the most straight forward sport there is.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

The forces of globalization are generally credited with the major role played in increasing the access of organizations to countless resources. Due to market liberalization for instance, large corporations are able to import cheap resources from various global regions and as such patronize the market through price leadership strategies. Nevertheless, another crucial characteristic of globalization is that it allows economic agents an incremental access to larger customer markets. This virtually means that manufacturers get to sell their products to numerous global regions and exponentially increase their revenues.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

As trade increases hyper-competition grows forcing organizations to go global. By a company going global it requires them to rethink strategy and reform (Ananthram and Pearson, 2008). Global organizational structure is the way a company aims to merge local preferences with global strategy. The definition of global strategy is “strategic choices that have the characteristics of being globally uniform or integrated,” (Yip et al., 1997) such as standardization of products, uniform marketing, and competitive moves, but all globally (Townsend et al., 2004; Zou and Cavusgil, 2002; Bayraktar and Ndubisi, 2014). Global strategic strategy is a way to adjust to globalization. Globalization is “the economic and social process by which economies and communities grow inextricably interdependent “(Jhirad et al., 2009). The recent financial crisis (Das, 2010), large amount of poverty, and climate change are all problems that show how the world is globally connected because all countries impact each other (Jhirad et al., 2009).