What Makes A Good Marketing Strategy Plan? Essay

Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into

WHAT IS RESEARCH? It is a planned process whereby information is collected for a specific purpose, analysed and reported.

Research can be termed as an organised process, study or enquiry so that it helps to provide description, explanation and assumptions for the observation of the phenomenon. It can also be stated as a process of finding useful information and investigating the unknown to solve a realistic problem (Shuttleworth, 2008). The definition of research has been stated in Oxford dictionary as “the systematic way of investigation into and study of sources and information so as to establish ideas and facts

According to Depoy and Gittin, research is a way individuals think about problems in systematic way. Research is generally described as description, exploration, analysis, prediction and problem solving. There are different types of research and these researches are called the experiments, quasi-experiments and non-experiments. The purpose of research is to provide the insight to practice, it also enhance individuals understanding as well as developing new approaches with different topics, get to test your research for effectiveness. Understanding research is important because it helps to build individuals knowledge bases and informs decision making in practice. Research also enable us to make sure that our practice are up to date with relevant information.

Chapter 5 described the outcome of the project. It concludes what is considered as an essence of every chapter and also what is the significance the project has delivered. Some recommendations for future works were also

Launched as a fast-fashion women’s e-tailer in 2009, is now an empowering, bold and forward-thinking online fashion brand inspired by real-life. The brand aims to create an online fashion destination that encompasses and celebrates everything it means to be a girl in a digital immersed world today (Missguided.co.uk, 2016). This is through offering consumers affordable fashion that is informed by its consumers and global influencers in the likes of: celebrities, social media, YouTubers, bloggers and catwalk fashion. This gives the firm a pioneering advantage of introducing new collections, approximately 25% of its range every month (CCI, 2016) faster than its competitors (Boohoo, Pretty Little Thing and Asos). Missguided’s marketing strategy is its quick response to the market, launch of collaborative fashion lines, flash half price sales and discounts are the key growth of the brand as it increases the brand’s profile to a much wider audience (Wallis, 2014). ). It is clear, that Missguided are intending to create positive brand associations and positive brand attitude through its extensive marketing actions.

1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets.

A good and successful marketing plan should include a marketing strategy, mission statement, a SWOT analysis, an implementation and evaluation plan, and the main objectives of the marketing campaign. The objectives include the sales expectations of the campaign. The plan should also be able to define the businesses’ ideal customers, which will help in acquiring new customers and maintaining the existing ones. The marketing plan should also analyze and define the target territory geographically. The plan should also be able to identify the main competitors, and help the business in understanding how they function and operate.

Product – all decisions must be made and documented at a regular marketing meeting and each department of the store must be analysed separately and also in conjunction with other departments that might have influence when releasing a new product or range of products.

The Public has decided to extend the show for an additional two weeks after its currently announced closing. The announcement will be made to the general public in the coming weeks.

Research is a way of finding out improved ways to prevent and treat diseases. According to (moule, P. and hek, G.) research is a systematic approach to gathering information for the purpose of answering questions and solving problems in the pursuit of creating new knowledge about health and social care.

What is research? Research is searching and gathering of information to answer a question. Long hours are spent on research, it is not something that could be done overnight. There are many sources available for gathering information. It can range from books, articles from magazines and newspapers, countless sources from the Web, and information gathered from experiments and field research. With much information easily available, it is easy to get drowned in more than what is needed. There are strategies you can follow in order to avoid an overwhelming research,

Research is a form of systematic inquiry. It sets out to answer questions through assessing, summarizing and drawing conclusions from what are often very large amounts of information.

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.

Scientific research has been define in many ways based on different point of view of some researchers/ philosophers. However, the term research can be understand as a study to learn or gain new thing or information. According to Cambridge Dictionaries Online, scientific research is defined as a detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding. Furthermore, Macmillan Publishers define scientific research as the detailed study of something to discover new facts, especially in a university or scientific institution. Research is a process of acknowledge and also as a learning process in presenting new information based on the study that has been done recently. Research also is the action of making a rigorous and relevant contribution to knowledge. It can be explained by understanding of a cause and effect relationship of a given phenomenon or uncovering a new phenomenon. Based on other researcher ( Emery&Cooper) scientific research organized inquiry to provide information for the solution to a problem. Thus, a careful and systematic investigation in some field of knowledge, undertaken to establish facts or principles in order to provide a solution