What Makes A Successful Business Analytics Program? Essay

Decision making and communication are at the center of business success and efficient business analytics would only be effective through the use of proper information systems and that are up to date with current trends as well as optimizing on the available channels.

“Predictive analytics uses technology to predict the future and influence it.” [27] It is predominantly being used to improve business processes, which is a great opportunity for entrepreneurs to achieve positive business outcomes [26]. The goal of this white paper is to discuss the impact of predictive analytics in today’s world and the various concerns that come along with it. The paper addresses key research questions like what are the legal and ethical concerns that rise from predictive analytics? And where can we use predictive analytics to get positive results? We have tried to analyze the current market situation in order to answer these questions, focusing on the key areas where predictive analytics has had positive and negative impact. After intense scrutiny of the facts and details encountered by us, we have come up with some recommendations and solutions to address the issues caused by the use of predictive analytics and how their effects can be balanced by organizations.

The team of business analysts come from various backgrounds. Business analytics will be used to gather data. This data will include, demographics,

1. Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

Our company is located in downtown Pittsburgh. Based off of location alone, we are the leading competitor in our region. I discuss below how we can use this as a competitive advantage with analytics. River’s Casino has multiple employees and departments within the organization who contribute to competing with analytics in various ways.

The ability to compete on analytics is made possible by certain qualities some companies possess which allows them to collect and use immense amounts of data in a way that differentiates the success and practices of those companies amongst any other businesses. Davenport and Harris (2007) define analytics as “extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions” (p. 7). Therefore, to be able to compete on analytics, a firm must not only use the data to extrapolate and execute strategies and models in order to drive business, but also to use that data better and smarter than their competitors. This requires forward thinking and continual developments of current analyses and practices. With regard to Davenport and Harris’s criteria and concepts on the ability to compete on analytics, Old Navy LLC’s practices will be analyzed to find whether the company is able to compete, is a competitor, and how it competes, if at all.

In today’s companies, the analytics software plays the important role and guides the future activities to a great extent.

Incoming CEOs and general managers don't have much time to show what they can do to improve a business's performance. Within a few years at most, leaders must find ways to boost profitability, increase market share, overtake a competitor--whatever the key tasks may be. But they can't map out specific objectives and initiatives until they have accurately assessed their companies' distinctive strengths and weaknesses and the particular threats and opportunities they face. In this article, Bain consultants Gottfredson, Schaubert, and Saenz provide a diagnostic template to help organizations figure all that out so they can decide which goals are reasonable and where to focus performance-improvement

He explained that a great company stumbles into mediocrity does not mean the criteria presented in his work before was flawed or the reference framework was wrong. Rather, somewhere along the way those particular companies strayed away from what once made them great.

The article by Chandler (2015) “The Business Intelligence and Analytics Leader 's First 100 Days” hit a cord with me after a talk with a friend of mine who was just added to the BI team at his company. The new BI director at my friend’s company could have used this article to help him with his new role of BI director. My friend’s boss came in with prebaked ideas and thought he knew what the company needed from the BI department, but after 380 days the department is still feeling its way around in the dark.

An increasing amount of businesses are exploring this new concept of analytics. In today’s tech-savvy era, the use of analytics can be seen as a necessity rather than a competitive advantage. More companies are realizing the benefits that come with the use of analytics within the business environment. Like anything else, there are both pros and cons that come with this approach. However, the benefits far outweigh the negatives. Business analytics are the future of the business world. This paper will describe a general overview of business analytics and its application to the real world.

This has taken the competition in this ever changing globalized world to another level quite literally. There is no room for outdated or 'gut feeling' method of conducting businesses. Predictive Analytics is a real game changer and s here to stay. From inventory planning,

Part 2. How Business Analytics can be used to gain advantage in a competitive marketplace

“Competing on Analytics” defines an analytical competitor “as an organization that uses analytics extensively and systematically to outthink and out execute the competition.”(1) Business analytics is a new way for companies to separate themselves from their competitors. I recently completed an internship at the firm PricewaterhouseCoopers (PwC) and will work there full-time upon completion of this program. PwC uses analytics to help solve complex business issues and to identify opportunities across different industries. PwC is the largest professional service company in the world and is part of the Big Four accounting firms. PwC operates in over 157 countries with more than 750 offices throughout the world.(2) PwC is structured into three service lines, which are Assurance, Advisory and Tax. The assurance practice audits almost 30% of the global fortune 500 companies.(2) The advisory practice is mainly consulting activities that cover strategy, cyber security and privacy, human resources, deals and forensics. (2) These three practices generated $35.4 billion in revenue in 2015. (2)

* In entrepreneurial school of thought the strategy making is formulated by a single person i.e. the CEO, so it may neglects the voice of other people in the organization.