What Makes A Woman Feel Beautiful?

Furthermore, in spite of women gaining independence they started to shock society by their rebellious fashion styles and attitudes. Their rebellious attitudes were shown mainly through fashion choices: hemlines got raised, more jewelry became worn, makeup got heavier and hair became shorter.1 According to the 1920’s Vanity Fair, these magazines allowed people to stay updated on Women’s Suffrage and fashion ideas. In the light of, 1920’s Vanity Fair, many of the images shown were of women’s fashion which consisted of ‘Flappers’ who were the progressive, sexually liberated woman of the 1920’s.45

“A woman is seen as a sex object depending on her posture, facial expression, makeup, activity, camera angle and amount of skin shown,” quoted in the article ‘Researchers measure increasing sexualisation of images in magazines’, this shows how easy it is for us as females to be viewed as a sex object rather than a woman attempting to portray a particular message to empower others. Fashion and beauty industries are so obsessed with youth, however the reality is we are all ageing. Co-founder and designer of ‘Lonely’ the label says, “Ageing is a fact of life and can be more of a challenge for women than it is for men because it has been woven out of our ideas of beauty.” As a result of this, we as women then believe it is

The majority of these article are about lifestyle, architecture and luxury. It’s one of the successful magazine running in the industry. While looking at the magazine the cover of the magazine grabbed my attention. It had Jennifer Aniston sitting naked wearing a tie which covered some of her body parts. While on the other side of the magazine it shows George Clooney wearing a luxury suit and he’s all covered up. As we can see, the media is giving the society a negative portrayal of woman, where they are shown as an enjoyment for others (usually men). As seen, in this picture the model is the centre of attraction to get males attention or approval. While on the other side. the male model is shown standing with confidence and luxury. However as we know these images are commonplace in the mass media, and that woman have accepted these images as

This magazine is geared toward women; therefore the majority of the main topics and advertisements are also aimed at the women who read the magazine. Instyle highlights the aspect of gender roles, where women are expected to be held on a “pedestal.” This pedestal is holding women to the standard of wearing nice clothes, high heels, and make up all the time, while at working long hours. For example, the magazine has an advertisement for secretaries for shirts that pop while sitting at a desk. Instyle reinforces the gender role that women hold lower jobs than men, and mainly hold desk jobs such as

In her article “The Body Beautiful”, Rosalind Coward (1998) argues that society creates a negative obsessions of the “perfect” female body and it affects women negatively in their daily lives. She explains that women have to think of their bodies in separate parts and believe that each part has a different life of their own. Coward goes on to explain the way society expects women to be seen as by providing readers with example advertisements and how it pushes women toward having the body that is viewed acceptable. She concludes by stating that although society creates a negative obsession of the “perfect” body, it helps women from falling into despair because they keep a vague relation to the ideal image. By analyzing an advertisement for Elizabeth Arden’s anti aging serum, we see Rosalind Coward argues that advertisements for facial product often expect women to be flawless and perfect in their body figures.

It attracts attention by putting Sofia Vergara, a popular actress on the page. With that, it stimulates desire because even though she has aged, it does not seem like she has. It seeks action by listing three reasons that it will do to your skin. The ad creates conviction by stating “ Start today to make tomorrow more beautiful!” Thus, persuading the reader that this product will make them look young and beautiful.

Images used of women in the media usually present women as sex objects to be viewed by males. The media representation of women suggests women should have the appearance of mannequins, tall and thin, with very long beautiful flowing hair to compliment their glowing blemish free skin, with long perfect legs. It can be argued that the media encourage women to view their bodies as an ongoing project that is in constant need of improving. The content of magazines aimed at women mainly contains information and images based on beauty and fashion, with

The mirror created the self-conscious feelings that led to the never-before-seen supply of skincare products. The skincare products were part of the sanitation of women’s bodily functions in the twentieth century. They were aimed at controlling, managing, and repairing a naturally occurring bodily feature. Women saw these products, advertised as ways to rid the face of acne, as the solution. Consequently, meaning that acne is the problem. That sentiment was highlighted by one of the personal testimonials given in The Body Project. She said, “The pitch was perfect because it played to the adolescent’s concern about what peers were saying. And it suggested that the use of the product brought popularity and self-confidence.” So, what possibly could have been viewed as not a problem for many teenagers, was suddenly deemed as something that needed to be fixed by the cosmetics industry. This marketing strategy wasn’t beneficial for the maturation of young girls, as it added another pressure to the existing changes that they already experienced from growing up in a female body.

Once upon a time there were five princesses of fashion who never met on the same cover. Each of them had successful careers and people linked them to the meaning of beauty. But as they could not be seen together until Peter Lindbergh came up with this fantastic idea of having Evangelista, Christy Turlington, Naomi Campbell, Cindy Crawford, and Tatjana Patitz on the cover of the British Vogue in January 1990. Furthermore, this was the first step for the “Supermodel Phenomenon”, which was so popular in the

In today’s society, women are held to a higher standard of beauty than men. Women in the media shape society’s mainstream idea of beauty. Beauty standards surround us worldwide, from magazines, television, to films. The media depicts unrealistic expectations for women to look a certain way. One of the great offenders of this issue is Victoria’s Secret, because they only use models that look a particular way

Tonne Goodman who is fashion director at American Vogue said in The September Issue (Cutler, 2009), the evolution of the cover was started because of Anna, and Anna had already been expected that the public’s interests regarding celebrities will be increased. In fact, according to In Vogue (Angeletti & Oliva, 2006), Anna said that she managed American Vogue through believing her instinct and experiences rather than following results from research or statistics. Her eye for the future was correct. Readers were enthusiastic about the covers with celebrities and the features which introduced movie stars’ lifestyle; those covers and features met appetite of the public, said Angeletti and Oliva (2006). In addition, Anna put not only movie stars on the cover but also famous people regardless of their gender, race and status—Oprah Winfrey, Hillary Clinton, and Michelle

The main argument for this text is that women’s magazines lack diversity, and that editors often whitewash women of colour, in order to present Eurocentric ideas of beauty as the social standard that all women should abide by. The following related ideas support this argument:

Fashion is a form of expression and with its ever changing ideas and trends it explores and creates an array of identities. As Bennett, A. (2005) states “Fashion…provides individuals with a key means through which to manage their identities in the context of everyday life”. I wish to explore how fashion has developed to which identities can be created by oneself and what is around in everyday life and culture that may influence choice in dress. Is fashion a form of agency or structure? I will continue these ideas around gender and in particular fashion photography and how in which gender is represented within the popular mainstream media. Looking at if fashion photography plays a role in challenging gender roles, and therefore creating new ideologies of identity. Or, does fashion photography intertwine with the rest of media in its representation and stereotyping of both genders? Helmut Newton will be used as a case study and the interpretation of his work. This study will also look at the theory behind androgyny and continuing by also looking at dandyism and if these concepts are being constantly played with in the fashion media.

<Vogue> one of the leading fashion magazines cross the world, publishing and founded by Conde Nast Company at 1892 in U.S, it was the first magazine used colored photograph to express the fashion works. Magazine itself was compressive and well respected by readers, it does covering all aspects of makeup, beauty, health, entertainment and the art, as the “Fashion Bible” It was been published in total 21 countries and regions globalized. <Vogue> seems like a fruit of pop and art, rather than a fashion records. Four thematic focus of each month is unique, with its sharp tentacles of fashion, elaborate for readers to create popular taste and artistic temperament.

Vogue magazine is the world’s top most influential fashion magazine in the world. How did a magazine like this become so popular and worldwide famous. Vogue magazine was found in 1892 by Arthur Turnure. When it was first founded the idea for vogue was not about high fashion it was about celebrating the ceremonial side of life it had sections for art and literature. It included social affairs and sports targeted for men as well as women. Now, since Anna Wintour became editor in chief it is now primarily for woman as there is no sports section no literature or social affairs, it is just about fashion and has adopted the name as the world’s number one “fashion bible”.