What Makes Mac Cosmetics?

Through each generation, makeup symbolizes how women are superior, however, society today has misinterpreted the intentions of makeup believing that it is a response of the lack of confidence and there are these accusations made of it promoting false advertisement. Currently, these statements provoked some makeup artists to come together and create a challenge called #ThePowerOfMakeup, as an act of protest to spawn the true understanding that makeup is not an excuse for women, or men, to cover up their inner beauty from society. Therefore, the controversy is whether the introduction of makeup has become an option for women to mask their insecurities or is its considered an artistic way for people to express their individuality. Nevertheless,

Have you ever thought about who created makeup? Or how it was created? When, where and how? Why was it created? How has it changed over time? Has it affected anyone? Well I’m going to tell you some of it. Make up wasn’t just created by powder or anything small and simple like that, no. Makeup actually has a lot of its own differences. In 180 BCE was when makeup had first had started but it wasn’t commonly used as much as then. People would limit the use of makeup because it was so expensive and hard to get and or find. The women who actually had it or used it were the prostitutes and the wealthier women. The “Cheap Knockoff’s” were the ones who were sold to the poorer women. The people didn’t really care if the slaves used makeup but

Cosmetics: In 1909 Gordon Selfridge had opened the first cosmetics counter to allow women to ‘try before you buy.’ By the 1920s, every pharmacy and department store in the world included makeup counters. The previous stigma attached to makeup was gone and women felt at ease scrutinizing the latest powders, vanishing creams, pan sticks, lipsticks and mascaras (or mascaros as they were known in the 1920s).

Although cosmetology in history dates back to ancient times, there are advancements with new beauty supplies, and hair styling tools. It may appear that makeup is being reproduced, the products are improving “everyday more of the beauty’s industry growth is being powered by the newest science, and technology fields but, and using this to promote new beauty products” (Newtechbuy). From eyelash growth formulas to facial correcting products, the use of technology in beauty is making it possible for those working on the newest formulas to advance the quality of beauty products further (makeup&beautylovers).

As seen in the cosmetic advert published on 15/08/2017, MAC Cosmetic was regarded as a non-traditional makeup that appeals to both the upper and

MAC Cosmetics is originally a Canadian company that spread its routes successfully to many countries all over the world promoting equality,” All ages, all races, all sexes, all MAC,” this is the motto of one of the largest growing luxury cosmetics brands in the world. For MAC artists and MAC customers this motto is followed religiously, it is truly what drives this company which pushes for equality and strives to let no one feel excluded. MAC was started in 1984 by, Frank Tosken a makeup artist and photographer and Frank Angelo in Toronto. They found cosmetic products which were readily available to makeup artists and regular customers did not perform well under the penetrating environment of studio lights, and had to be constantly touched up. They started out by generating cosmetic formulas which included intense and warm colors that met their specific needs. By using them backstage on models and performers, news traveled fast about these efficient products and the demand began to increase, through just the professionals in the makeup industry. Then by word of mouth news spread to the broad population and it was made available to the public. In 1994 the company was acquired by the Estee Lauder who owns many of the world 's favorite cosmetic brands until today.

Many would say MAC has amazing quality products, which they do. Their eye shadows are highly pigmented. Their lipsticks are long wearing with great color payoff. They also have lip glass, which is a lip gloss that comes in a very sticky

“Contouring”, “Smokey-Eye”, and “Winged Eyeliner” are all popular phrases we know today that are well overused. Where did these phrases originate from? Why are they so well known? Originating all the way back from 10,000 BCE is when the idea of makeup started coming about. This idea, very simple at first began with the men and women of Egypt. The Egyptian population first started with using oils and ointments for their hygiene and their health but then as time went on the Egyptian women began using natural resources for other uses. “Egyptian women apply galena mesdemet (made of copper and lead ore) and malachite (bright green paste of copper minerals) to their faces for color and definition” (A History of Cosmetics from Ancient Times). The use of the natural resources in this way started what we know of today as makeup. The idea of makeup as the use of making someone’s face appear more attractive became very popular from spreading from the Egyptians to the Chinese in 3000 BCE, Chinese to the Japanese in 1500 BCE, and then on to the Grecians, Romans, and all over Europe. The idea of makeup made its way from 10,000 BCE up until now in the Twenty-First Century. Although, somewhere along the way the idea of makeup was no longer an addition to one’s beauty but a necessity to even contain beauty. From a young age, women are taught that they need makeup to be beautiful or attractive from cosmetic company’s propaganda through the use of media.

CoverGirl Cosmetics, founded in 1958 in Baltimore, Maryland. The product was tested at Noxzema Chemical Company by a group of chemists, once it became successful they introduced it as “COVERGIRL COSMETICS” to the public. They advertised it as “cover girl” because women are the only people who wear make-up and the company wanted a female model to be the cover of their magazine. Through the 1980s the company updated their product so that African-Americans and Hispanics models can be included because only European-American women were using their product. In 1997 the Noxzema Chemical Company came up with a campaign slogan which is “Easy, Breezy, Beautiful..” which embodies the clean and fresh approach that the company wanted the buyers to understand.(History)

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Sephora and Mac are the two most well-known amazing cosmetics stores. Sephora offers different cosmetics brands, however, Mac offers its own brand of cosmetics. Sephora has a bright colorful atmosphere and Mac has a dark, faintly lit environment. Sephora is more expensive than Mac. Sephora is a better choice because of the quality and the diversities of the products.

The originally Canadian based company Makeup Art Cosmetics (MAC) was founded by Frank Toskan and Frank Angelo in 1984. Its market base is globally with most of its stores located in North and South America. The initial intent was to sell high quality cosmetics to professionals. However, the brand rapidly was sought out by photographers, celebrities, and fashion models. Shortly after became available to the general public for everyday use. The brand was desired because of its refined texture, durability and array of colors. The product for the most part is tolerated well when with all skin types and MAC make-up items are also appropriate for individuals with sensitive eyes (MAC, 2016). The products price range is similar when compared to high quality brands. MAC is only sold in store that have a contract to sell MAC. Though one can find fifty-seven counties with MAC stores the strategy MAC takes on their products limits product sales in Eastern Europe and Central American countries.

What did the cosmetics consist of,were the materials harmful for your skin and how has that changed today?

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into