Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,
The hotel targets both travel and business customers. The hotel has also received many awards, and is a trend setter in terms of customer service and quality.
Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors.
The aim of this essay is to evaluate the main developments of Destination Marketing and critically discuss its effect on tourism industry. Introduction to tourism industry and the role of destination for this sector of economy will be initially demonstrated. Afterwards the role of tourism destination marketing and its origin in the 19th century will be presented, moving on to actual advances in information technology. The main components of destination marketing, identified with its development, will be examined in detail determining its role in the process. The bodies responsible for destination marketing in the area together with their specific functions will be subsequently introduced and supported with the example of Berlin. Then,
Barbara Talbott (2004), Ex. Chief Marketing Officer of Four Seasons Hotels, said that there are four key factors that contribute to a luxury hotel experience; style, comfort, service, and pampering. In this way any hotel, either chained
The Ritz-Carlton Hotel Company operates within the upscale & luxury hotel industry. While it could be argued that Ritz-Carlton operates in the more broad and inclusive lodging industry, they offer a highly differentiated product and service and therefore find themselves operating in an exclusive industry alongside very few direct competitors, such as Four Seasons Hotels, HongKong and Shanghai Hotels, and Starwood Hotels & Resorts. Therefore when analyzing this industry I will not be including cheap hotels, motels, lodges, or inns, unless to offer potential substitutes to luxury hotels. In order to assess the attractiveness of the upscale & luxury hotel industry, an analysis of the general environment surrounding the industry must be
This paper is designed for exploring the reasons for the success of Four Seasons Hotels and Resorts in Paris (Four Seasons). Four Seasons Hotels and Resorts is Canadian based international leading operator of midsized luxury hotels. Four Seasons has enabled guests to maximize the value of their time with providing high-quality and truly personalized service. Four Seasons was able to succeed with their unique strategy of dealing with cultural differences, unique corporate culture, and strategy of human
Hotels too need to differentiate their services from their competitors in order to attain greater share in the market. Marriot chain of hotels differentiates itself from its competitors by focussing on standardization of the services. International customers often need more consistency in the hotel services when they travel across the world. Standardization has its own benefits, not only does it simplify work but also help attain economies of scale, ultimately cutting costs(Singh et al. 2012). Le Meridian chain of hotels offers exactly the opposite of that, it customizes services for its customer to a very large extent(Kielnhofers 2012).It provides services as per the specification of each customer. This might result in adding operating cost but creates additional satisfaction among its
In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are
Unlike many hotel companies, our sales managers are trained to sell the experience, not simply the rate. By branding the “experience,” we showcase the kind of creativity that happens inside our hotels and prove that our guests come to us for much more than just a room or a bed. Our objective is to create differentiation by selling an “experience” and brand.
Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).
A lot of business travellers want to stay in well known hotels like Mariott or Hilton. Only 16% want to stay in individual hotels. So for the industry it is important to have a very good reputation. Of course the people try to get the best price for a room and most hotels have company rates which are below the normal rack rate. Also important for a booking is the location of the hotel and the bonus programs. For 26% of the guests Airline milage is important. So the hotels have to work with airline companies and they want special conditons as well.
In March 2014, my friends and I is interested in the development of a luxury hotel, planned to be operated by a well renowned hotel brand, a feasibility study was commissioned to be made.
These days, there have been a number of hotels in various cities, towns and countries. From when I was young to now, I have visited many inns since I loved to travel to somewhere. I had any feeling and impression about hotels where I have been before I became eighteen years old. Hotels were just hotels that I needed to stay for the night. No more than that I thought. Before I went to Canada to study English in 2011, my family had a plan to travel somewhere and stay in a hotel for my farewell in Korea. After we visited many attractions, we were heading to the hotel that we made a reservation. When I saw the entrance of the hotel, I was surprised at first, and when we went inside of the hotel, I was surprised again. For two days, I was very impressed and I thought a lot in positive ways. I always had a desire to visit again and I wanted to get a hotel like that inn. It was the first time for me to know what I want to become. The trip to the hotel was totally changed my life and my dream.
1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the