BS 3149 Research Methods in a Hospitality Context
Student ID: 1116639 Robert Gordon University Business Hotel Management School BA Hotel and Hospitality Management Course Research Methods in a Hospitality Context Motivation of people to visit themed hotels Module Co-ordinator: Heather Robinson
Submission Date: 13:00 19th December 2011 Word Count: 4200
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Introduction
Nowadays there are plenty of different hotels in all over the world and most of them can easily satisfy even the most extraordinary customers’ expectations. But how do people choose the hotels? Of course the pricing plays a big role in it, but when talking not about the pricing what aspects in the hotels are important. Why do travelers choose particular hotels? The aim of this research is to identify the motivations of guests to stay in themed hotels.
To identify principal criteria of selecting hotels the following objectives were set: * Review the elements of themed hotels * To explore what guest segment do themed hotels have in Luzern * To explore the motivations of the guests of themed hotels in Luzern coming to that hotels
Generally there are two main groups of customers: leisure people, who would like to travel to see the new places and get some new experience, and there are business travelers, who are going to the hotels not for leisure, mostly for conventions and business meetings. If the purpose of travelling is different that means that the way of selecting the hotels is not the same.
The more people experience, the more they want. For example if the person visited a hotel with amazing service, ambience and all other criteria were excellent for him, most probably he would not chose a hotel which is worse, on the contrary he will want to expect the same or something better. Sometimes people are
In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are
on limited and extensive choice in context to hotels. This study aimed to replicate current
Although the cost of entertainment is a significant expense for hotels, "the cost of providing entertainment is justified by its effectiveness in attracting people to the gaming tables and machines" (McDonald, 1998, p. 4). The market is also demonstrating a trend of hotels becoming a one-stop-shop. For example, hotels are not only including room stay but also gaming, entertainment, shopping, comedy clubs, lounges, nail and hair salons and other activities and amenities desired by consumers. This trend is demonstrating the evolution of hotels into destination resorts.
Unlike many hotel companies, our sales managers are trained to sell the experience, not simply the rate. By branding the “experience,” we showcase the kind of creativity that happens inside our hotels and prove that our guests come to us for much more than just a room or a bed. Our objective is to create differentiation by selling an “experience” and brand.
To be the first choice of hotel guests, team members, and owners alike, building on the heritage and history by:
This research also seeks to identify how the Jamaican culture would have a positive impact on the guest satisfaction and retention, by making local all-inclusive hotels packages unique. This research will aim to give international hotels an insight on Jamaican culture, the importance and the aid to make it sustainable.
The hotel targets both travel and business customers. The hotel has also received many awards, and is a trend setter in terms of customer service and quality.
We decide to go to a hotel for the night but I wanted to have sex on the roof of the hotel. Poking my head into the corridor, I look right and then let, trying to stifle a giggle.‘Coast is clear!’ I hiss over my shoulder. Turning back to aim myself toward the elevators, I add ‘OK, I’ll go first and call the elevator and then…Ow!’ I yelp at the sudden bump that nearly sent me putting me sprawling onto the lushly patterned carpet. Straining against the doorframe to stop them both from toppling out, I look back at you juggling a bottle of champagne, pillows and a blanket. ‘Careful!’ ‘Sorry!’ you grin at me. ‘Ok you go first. I stick my head back out into the hallway, took a deep breath and then strode out with false briskness. With 10 long steps I arrive at the elevators and pressed the ‘Up’ button with 3 quick jabs of my thumb. At nearly midnight, most of the other guests were already in bed or not due in for a few more hours, but I am still hoping there wouldn’t be any staff or too-drunk college kids on spring break headed to our floor. With a cheerful ding, the elevator arrives, and I step in backward, giving a quick sign back up the hallway toward our room. And then waited. Impatiently, I sign again and listen. There was the click and mechanical whirr of the door shutting, followed by muted thumps of your steps toward me. You slow your steps to a nonchalant stroll as you cross the tile before the elevators, giving me a serious nod before joining me. ‘So,’ you say mildly
1).The relationship between Hospitality and Tourism: Tourism and hospitality go hand in hand, the hospitality industry offer services like accommodation, transportation, food and beverage, recreation and leisure. Tourism is the activity by the tourists where they engage in travelling to destinations where they want to experience recreational and leisure activities and most of the time avails of accommodation, food and beverage. The hospitality industry is the supplier of the services for tourism. The meaning of hospitality is providing a safe and enjoyable environment for patrons. It also means responsibly serving liquor, to ensure that patrons do not become unduly intoxicated and subsequently a problem for management, staff and the
During June and July, the agency is having a promotional campaign. The aim is that each week they will focus on different types of destinations: coastal areas, tourist towns and cities, business and conference destinations, countryside areas, heritage and cultural destinations and purpose built. The window display will feature details of holidays to reflect that type of destination and special offers. There will also be a map highlighting the destinations available. To assist the travel consultants in selling the featured type of destination, you will have to produce a sheet highlighting the key physical features. You will also have to demonstrate how the characteristics of destinations affect the appeal to tourists and issues likely to affect the popularity of Tourist destinations.You are required to 1. Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations and evaluate how characteristics of a tourist destination affect its appeal ( AC 3.1, 3.2) 2. Analyse issues that affect the popularity of tourist destinations discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations. (AC 4.1, 4.2)
Well-known hotels are more easy to remind and to be choosen for average consumer than lesser-known hotels.
The hotels are typically located in an original or characteristic part of a major city while fully representing that city’s authentic attributes and spirit. They create a guest experience that is at once beautiful, comfortable and culturally rewarding.
In addition to tangible and intangible attributes, previous studies also suggest that hotel choice decision is a holistic concept that may go beyond the simple combination of these attributes. Utilizing the concept of brand personality, it was suggested that customers may link their perceived hotel attributes associated with the brand and develop a sense of loyalty and preference when making their hotel choice decision (e.g., Lee & Back, 2010; Li et al., 2014).
Today i went to the coolest hotel ever! I couldn’t believe what i was seeing, it was amazing! Everything was made out of glass, but that's not all. Every room had some sort of waterfall, river, creek, or body of water in it.
Seated on a bluff overlooking the Indian Ocean is Cape Sienna Hotel in Kamala Beach – a sleepy resort town on Thailand’s Phuket Island. The hotel is not only rated by TripAdvisor as one of the most romantic hotels in Thailand, but also in the world. From the moment you step foot into Cape Sienna’s lobby, which is up an elevator from the ground level allowing guests to glimpse pristine views of the Indian Ocean, you realize that the hotel easily lives up to those high praises.