What Online Research Method ( S ) Would You Use Test A New Product Concept? Why?

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Primary data is when you collect and gather the data first hand in the form of a questionnaire, survey, telephone or interview. This data is specific to the company and did not exist beforehand. Sometimes referred to as field research.

Secondary data using existing data, as related to new data that is being gathered or have been recently gathered. Information already exist on the topics that are being studied. In quantitative approaches, it is this knowledge that assists one with finding the hypothesis to be examined in the new research. It opens the door for the researcher to further explore and generate new questions for the study. This also allows the researcher to find gaps in the research process. Secondary data sources can be acquired via the

Primary data is data which your business or you find and gather data to analyse. By you or the business finding the data this makes it primary because the data belongs to you making it original. The different ways to gather data is surveys and interviews by collecting data like this makes it original and reliable.

“Exploratory research is open-ended method that assists in defining a specific problem, and usually involves detailed, unstructured interviews in which lengthy answers are solicited from a small group of respondents” (Entrepreneur Media, Inc. 2012, para 1). Specific research involves a more precise approach “used to solve a problem that exploratory research has identified” (Entrepreneur Media, Inc. 2012, para 1). The structure of these types of interviews are much more formal than those used in exploratory research. Data collection tools used in primary research can include: consumer interviews or surveys, focus groups, observations, or field tests (such as employing a test-market).

Primary data is intended for personal/company use and is compiled by the user for a specific requirement.

Secondary Data. This source of data will be collected from government departments and agencies, and also competition in the car sharing market. The secondary data will be used to assist in answering the research questions. Market research information was done on two car sharing businesses currently operating in the US and globally, they are: Zipcar and Enterprise.

Primary information is data which is found first-hand and can be collected via questionnaires, surveys, and interviews/focus sessions. Primary information is more dependable on rather than Secondary

This is existing research that has been gathered previously either by the firm itself or by other organisations. This type of research is collected quicker and cheaper as it has been already archived. Secondary data is normally found in internal and external sources.

Primary research, or research using primary sources, is first hand data and / or resources. In other words researchers are collecting data themselves. Primary sources are also examples of primary research; for example, when writing an essay on the Roman Empire, a diary or painting of that time is a primary source (also called "the original source" or "original evidence") it has not been altered and is the closest real source information to the topic.

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: •

Primary and secondary sources are ways in which data can be retrieved. As Serakan (2006) stated, “Primary data refer to information obtained by the researcher on the variables of interest for the specific purpose of the study”. Various evidence suggesting to what methods of primary research can be conducted and which are most effective for the previously mentioned problem description are stated in this chapter.

Secondary marketing research is based on information previously gathered by an individual, the government, and other agencies. “Secondary sources are those sources of information that have been collected previously by other individuals or organizations. Secondary sources of information can help you to identify other sources of information, it can help you to get an overall picture of your market or it may provide more detailed information on a specific segment of the market” (Karen Paiyo). There are also various research tools used when conducting secondary research. Secondary research can be acquired from previous reports, public sources, newspapers, magazines, commercials, educational sources, and websites. Secondary research is often easy to find and generally free. It is much more inexpensive than primary research. An example of secondary research is a general manager, of a professional baseball team, gathering a summation of statistical information (of a player whose contract is expiring) from previous

When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.

Secondary research is the process of searching published reports, articles, and books for information other people have collected.