What Other Elements Are Important For Brands Engage With The Brand?

It is known to be true that the best endorsements achieve a deriving ideas, style and taste between the product and the celebrity. Giving a brand an appearance is more than just a marketing strategy to increase sales; it is a decision that can change the outcome of the brand for the

Ann Handley delivered an intriguing keynote at CMC 2017. The crux of her speech was an invitation to brands to put themselves out there with a “BIGGER. BOLDER. BRAVER.” approach. As I listened to her talk about companies that she believes exemplify this attitude, I wondered about the role writers should take when it comes to encouraging business owners to embrace this trifecta.

Does fashion blogging reify certain norms of femininity, or challenge them? What does the act of selling cupcakes have to do with gender? What does the popularity of 50 Shades of Grey say about women’s desires? How do these cultural forms tell us anything about gender at all, and why are they deserving of our attention?

Even though I am not in New York at the moment, it is through social media apps and websites like Instagram and Pinterest, where I am inspired by the posted pictures of fashion-animated streets, snippets and clips of fashion shows around the world, and stylist-picked outfits. This technology makes it possible to be immersed in the community where your interests lie, no matter you location. Through these technologies, I become increasingly literate in fashion by seeing what’s trending at the moment and become aware of the new fashion language and terms. My friends usually tell me that I have “an eye for fashion” and frequently ask me to go shopping with them or to give them my opinion on their outfits. My store recommendations, referrals, and clothing borrowing are all occurrences that often happen when my friends, family and I communicate about fashion.

This is the personal philosophy of the single-soldier-army behind popular blog ‘Ponytail Journal’. Lauren Yates started out in the blogosphere in order to better brand herself in the modelling world. Thinking it would act as a complement to her career - to share her lifestyle and character out of the view of professional camera’s, but Ponytail

Barez Brown mentions that “The best people I know who understand their personal brand demand feedback from every big interaction”. Sometimes it is hard to ask for people’s opinion or assessment about

Michelle has a great passion for fashion, travel, food and photography, and that's why she started this blog! Enjoying the vibrancy

Marchionni took accrdong to the article is “The former Ferrari and Dolce & Gabbana executive sought to inject more style into the maker of outdoorsy, casual clothes by adding slimmer-fits, stiletto heels and a new line of active wear. She overhauled the catalog, hired celebrity photographers and tapped a Vogue stylist for input. A photo shoot for the new active wear line took place recently in the Marshall Islands, a costly location in the Pacific Ocean, according to people familiar with the situation.” Mixed messaging is a common cause of brand confusion. For businesses with multiple products/services/verticals, it can often stem from colleagues being more familiar with certain aspects of the business than others. Messaging workshops/training can be an effective tool for standardizing messaging and minimizing

Oddly enough, this website is getting involved in the growing industry of social media. These features allow users to share buying interests, product favorites, and even review companies.

Purseblog.com has made a great influence on me and it interests me very much. This website gives me everything! It has great information about the hottest purses, style, fashion, and celebrity news. They have so much knowledge about my favorite designers such as Hermes and Chanel. Oh my-gosh, I’m so obsessed and I have fallen head over heels in love with this blog. I believe members of this community what they are doing is keeping up with the latest fashion trends in Paris and all over the world. The blog does

In summary, by having these bloggers writing reviews, Carolina Pad would be able to gain more media exposure for its products. Because of the influences of these bloggers on their followers, the followers trust the bloggers and would likely to try the products they promote. Hence the increasing visibility of Carolina Pad’s products led to the rise of its sales. In addition, this promotion process is highly cost effective comparing to marketing through traditional media.

This fashion blogger has been featured on many television shows, magazines, and has contributed to a number of publications.

Fashion bloggers need to be very knowledgeable of trends and upcoming events if they want to inform the public of these. For fashion bloggers the purpose is not to write essays like magazine articles but short paragraphs evaluating trends and events. Here I will attempt to discuss and demonstrate how fashion blogs use the language of evaluation.

To grasp the identity performance of a fashion blogger one has to understand the meaning of identity for a fashion blogger herself. Chiara Ferragni of ‘The Blonde

Thanks to this research and after the answers analyze, we can say that at the beginning stages of the buying process, some consumers read fashion blogs because they are looking for inspiration and new ideas for shopping, so they do a lot of information research. They already have the shopping motivation and this motivation is using fashion blogs for being satisfied. I think this is half of the sales road for companies: they already have thousands of motivated customers looking for some products which can satisfy their needs. This is the moment when companies have to be present on blogs. Here, the potential customer has no need for just one specific product, but he might be inspired by the products displayed in the blog, which can lead to purchasing that would not have occurred otherwise. This is the sales power of blogs.