What Problem of Motivation Did Archie Norman Discover at Asda? - Essay
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1.What problem of motivation did Archie Norman discover at ASDA?
ASDA was one of the most successful retail businesses in the United Kingdom. It had a competitive advantage due to its unique superstore structure and its low price leadership in the market. Everything changed all of a sudden as ASDA found itself with demoralized employees, slow growth in sales, and declining profits in 1991 due to many years of lack of interest from previous managers. It had been a 1 billion pounds cash surplus supermarket chain in 1987, and by 1991 it had a debt of over 1 billion pounds. This was the situation that Archie Norman encountered at ASDA when appointed Chief Executive Officer (CEO).
The main reasons of the problems that ASDA and Archie Norman…show more content… 10. Decide what to communicate to the shareholders and the employees about his plans for the near future.
Some of the top priorities and the changes I would have done included the following actions and issues: 1. Communicate the importance of the urgent need for cash. 2. Re-build ASDA stores around its original core values, emphasizing its competitive advantage in lower prices and targeting the low & middle class working individuals. 3. Establish a culture oriented environment based on common goals and values like listening, learning, and speed of response, from the store upwards to the headquarters. 4. Reorganization at the management level in order to keep a clear focus, shorten lines of communication and build an efficient management team. 5. Prioritize the importance of happy employees to make sure ASDA became “…a true people-oriented business.”
4. Please review some of the video clips about how ASDA promotes itself (now being part of Wal-Mart), how common people seem to love to hate ASDA, and how the chain has evolved since ASDA case was written, then answer the following:
a. What do you thing are the most important concerns this organization should have about its future?
The company main concerns are competition and to keep employees motivated. Basically what people do in an organization and their behavior will