Question 7: What promotion considerations such as culture, legal and regulations, do you need to know about for your target market country? Answer: Culture: Philippines is unique in that its people did not form the majority of the population upon independence in 1991. Currently the northern part of the country is populated mostly with Singapore and Hong Kong majorities while Filipinos are more prevalent in the south. Other prevalent nationalities include Germans, Uzbeks, and Tatars, and over one hundred different nationalities reside in the country. It is the goal of the government for the Philippines to become the majority of the population throughout the country. This can be seen in many overt and covert actions and policies. Many street names have reverted to their historical names. Philippines has been declared the national language of the country. Expatriated Philippines have been invited to return home and settle. Couples are encouraged to have large families. It is important to note that the people of Philippines, inclusive of all ethnic groups living in the country, are called Philippines. Only people of the ethnic group are called Filipinos (Phillipines guide,2016). Legal and Regulations: In 2013 Philippines positioned in 25th spot on the planet for simplicity of beginning a business, a jump of 30 spots from the earlier year. Taking just 19 days and six procedures, it is a moderately easy strategy, despite the fact that there are dubious strides. Dealing with
The Philippines have various cultures because it was colonized by different countries which influenced most of the cultures. From what I experienced people in the Philippines are always open. They always have a warm welcome whenever they meet new people, they are always open to making new friends from what I have experienced. I think there is racism in the Philippines but I have never seen it or I have not experienced it. The people I associated with are not racist, they were very open, whenever there is someone that is not the same race. When it comes to families, our families treat each other like relatives and we trust each other. I grew up with Filipino and a little bit of Portuguese culture since my dad was Portuguese. I say that because there are some things we do differently and how my dad acts or protects us. We had the opportunity to socialize with people in our neighborhoods, we would always play outside like tagu taguan, agawan base, patintero and more. Tagu Taguan is a Filipino version of hide and seek, agawan base is basically there are two teams who has their own bases and
Goals. The Filipino should develop:sense of patriotism and national pride--a genuine sensitiveness, love, their appreciation, and concern to the Philippines and the things Filipino; a sense of the common good--the ability to seek beyond selfish in terms of interests, in the sense of justice and a sense of outrage at its violation; a sense of integrity . an aversion toward corruption in the society and an avoidance of the practice in one's daily living; the importance and habits of patience and hard working; and the value and habits of self-reflection and analysis, the making of spiritual values as the centre of humanity and an emphasis upon essence rather than on
The Cereal Stuff Company is extending its operations into Canadian and Mexican markets, and it also aims at developing a new product due to customer requests. The initiatives require a vice president for the marketing division who will head the implementation of the new changes. The position for the new vice president requires a competent and qualified individual, and the company can only identify the right person by engaging in interviews. The following are proposed interview questions addressing issues such as the 21st business landscape, the role of the leader, leadership styles, the need to bring trust to the corporation, and globalization
2. What specific product, promotion/brand, and pricing adjustments are necessary to market your business abroad?
Describe the essential characteristics of a successful promotion plan and list the factors that should be considered in promotion decisions.
The Philippines is made up predominantly of Roman Catholics and is the 4th largest Christian country in the world. So don’t be surprised to find chapels built on a lot of spots in the city and even inside malls! Moreover, Filipinos are known to be extremely hospitable and friendly. You will find that almost everyone in Manila speaks good English so a language barrier will not be a problem. You will also notice the western influence everywhere in this city when it comes to fast food chains. Local youngsters follow many U.S. fashion trends without fail so expect to see familiar brands like H&M and Forever21 in malls everywhere. Manila is definitely a city any traveler will find easy to blend with!
In the 15th century, before the Philippines were colonized by the Spanish, Philippines had barely developed their religion and culture. During that time, most people living in the country were mainland Asia immigrants who kept little contact or communications with each other, separated into groups called as barangays. This caused them to develop at a very slow rate. Just before the colonialism, Islam was several islands in the Philippines and caused changes in religious beliefs and practices. However, the Spanish came before they had a chance to spread islam throughout the country. In the 16th century, the Spanish started ruling the philippines through exercising abusive tax farming. However, its violence
A lot of people might have heard about the filipinos or the Philippines. Some people don’t even know where is Philippines located. Filipino people are known as settlers in many parts of the world(Williams). Filipino culture is unique compared to other Asian countries, and beliefs apply every day in the life of the Filipinos and reveal how rich and blessed the culture the people have(Abundo). The country is ranked number 1 for celebrating christmas the longest. Filipinos put up christmas decorations and plays christmas song as early as the month of september. The Philippines had been colonized before by the spanish and the americans. Some people calls the Philippines the melting pot of asia due to the diverse flavors in their cuisine. Next is that Filipinos are one of the most hospitable people you may find anywhere (Abundo). Filipinos are friendly even to strangers that they just meet. Philippines traditions have a great effect on people’s outlook of the country.
Spain, got the Philippines and Portugal got East Timor. The Spanish colonists, brought over the Spanish language to the Philippines. The names of many Filipino heroes, like Jose Rizal are all Spanish names. In fact, their works were done completely in Spanish. Jose Rizal, was also an expert on the Spanish language. The Philippines and Spain were too far apart, so the Philippines was ruled from the Spanish Viceroyality in Mexico City. So, the Spanish that Filipinos spoke were Mexican Spanish, not Castilian Spanish. But due to circumstances again, the Philippines and Spain are too far apart. Spain could only send so much people to the Philippines. Only a 30-40% of Filipinos spoke the Spanish language. They were mainly the Spanish rulers, and some of the ruling class in the Philippines. The Spanish language, still remained the official/national language of the Philippines long after Philippines and Mexico became independant countries. But, again; Spanish was not spoken by a majority in the Philippines. In the 1970s, Filipinos started an anti-Hispanic campaign. Consequently, Spanish lost its official status as national language of the Philippines. But, even though Spanish is no longer the official language of the Philippines; its lingual influence is still found strong in Filipino language and naming customs. A lot of words in the Filipino language, are Spanish cognates. The time, days of the week and even
The Philippines, is a group of islands in Southeast Asia, sitting in the western Pacific Ocean. It is known as the Republic of the Philippines, and consists of seven thousand, one hundred, and seven islands, that are geographically split into three main divisions, Luzon, Visayas, and Mindanao. The capital is Manila, referred to as the Paris of Asia, and the most populated is Quezon City, which are both part of Metro Manila. The Philippines has a population of close to one hundred,
1. FAMILY. The Philippines is known to be a family centered nation. The Filipinos recognize their family as an important social structure that one must take care of.
Filipinos love to eat and for this reason, many entrepreneurs in the Philippines ventures into food and beverage service business. Filipinos wants food, beverage and cooking choices to be fast, easy and convenient. They are also now choosing a healthier
QUESTION 7: What promotion considerations such as culture, legal and regulations, do you need to know about for your target market country?
The Philippines is a group of islands located in Southeast Asia with a total population of 96 million. The Life expectancy of male is 69 and female is 72 years, with significant variations between regions. The leading causes of deaths include communicable diseases such as pneumonia and tuberculosis, and non-communicable diseases like heart conditions.
When I asked Ramseur what type of clothes the Philippine citizens wear, she told me that men wear Barong Tagalog, the official national costume of Filipino men, which originated from the northern part of the Philippines, and is originally made of jusi or pineapple cloth called “Pina”. Women wear The Mestiza Dress, is a formal dress made of expensive lace and fabric adorned with embroideries. Their clothing is a lot different from American culture. The Philippines everyday clothing is dresses, unlike my culture who wears shorts, t-shirts, jeans etc. Although the two official language are Filipino (based on Tagalog) and English; they also have eight major dialects - Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo, Bicol, Waray, Pampango, and Pangasinense. For sport and to for food, they do a lot of fishing. The climate