What Should the Price of a Gallon of Fuel Oil Represent to a Customer? What Do You Get for That Price?

5. An analysis of the individual customer accounts suggest that TFC’s current pricing model is ineffective. They are undercharging an alarming number of their customers thereby reducing their overall profitability. Based on this information, managers will hopefully elect to implement the services based pricing model so that customers are charged based on the services they are actually consuming. Ideally, changing the current pricing model will resolve the issue of customers reducing profit by 140% and 60% (Exhibit 8, numbers 3 and 4). If there are still profit draining customers, management should revisit and assess accordingly, either further increasing fees to those customers so their contribution is positive, or perhaps dropping these customers to increase overall profitability.

The board of directors met to discuss the possibility of changing our pricing and making a couple changes to the policies. The board decided to make the following changes:

To understand the increase in gas prices, one must first identify the distribution of dollars paid per gallon at the pump. According to the U.S. Energy Information Administration (eia) in 2010, the annual average paid at the pump consisted of 68% crude oil, 7% refining, 10% distribution and marketing, and 15% taxes

Oil price increases are generally thought to increase inflation and reduce economic growth. In terms of inflation, oil prices directly affect the prices of goods made with petroleum products. As mentioned above, oil prices indirectly affect costs such as transportation, manufacturing, and heating. The increase in these costs can in turn affect the prices of a variety of goods and services, as producers may pass production costs on to consumers. The extent to which oil price increases lead to consumption price increases depends on how important oil is for the production of a given type of good or service.

The key to successful pricing is to match the product with the consumer's perception of value.

Price is defined as “The value that will purchase a finite quality, weight or other measure of a good or service” (Business Dictonary). When growing up your parents always said, this is too much money so you wouldn’t be able to get that candy bar or video game because the price of the product was too high. Whether this be because of high price the person that made this product had to out some research into the idea of how much they should sell this product for, how much profitability am I making at the end of the day after all deductions are taken out. The price is what set’s your product apart but a high price mean’s that you need to market the product very well to get people to buy it and build a quality product to get raving reviews. At Starbuck’s they always advertise giving you incentives and low prices. Summer time they do Ice Blended hour, which from 3 pm to 5 pm they offer their ice blended

8. There is the Annual fix version 4, which protects customers against unexpected price rises. The prices are checked and renewed every year, so that they are always fixed at a competitive rate and is also available for a limited period.

The retailer's price increase to the final consumer is between 4 and 8 cents a gallon, meaning that there is little option for the consumer to shop on price. Further, consolidation has been active in oil as in other industries. A different brand name does not signify that the gasoline is being sold by

To begin, I believe it prudent to discuss the macroeconomic considerations of rising gas prices on both the income and substitution effect. As such, a brief but comprehensive introduction will be needed to help make inference concerning consumer behavior. To begin,

The railroads hauled crude oil to the Standard Oil Company’s refineries in Cleveland and shipped the refined kerosene to the big cities like New York and Philadelphia. This arrangement meant that Standard Oil could undercut the prices of the small refineries that were paying full price for shipping their oil. Many of these small refineries argued that as common carriers railroads should not discriminate in their shipping charges. Standards Oil’s use of discounted was only the first step in becoming a monopoly (www.crf-usa.org,

The determinants for gasoline are transportation needs, income, and consumers’ lifestyles. Transportation in most U.S. cities use gasoline-fueled vehicles and few have alternatives in fueling. An income level is another determinant that affects

volatile. In 1998, the price of gasoline was $1.43 per gallon that is the lowest recorded

penetration pricing strategy. All indications are that sales will continue to grow. In response to a

57.9% mass merchandisers, club stores, dollar stores, and online (where the price per gallon is generally much lower)

Quite often, consumers purchase goods and services based on their perceived need. Upon making the decision that a need is present and a solution is available consumers are more equipped to react to that need. Although previously perceived that consumers will normally accept prices as presented by suppliers that remains to not be the case. Consumers assess and process prices based on past purchases and other psychological process they went through previously such as persuasive marketing strategies, accessibility of the goods or services and possibly information gathered from prior purchasers of a product. There are countless options that are available to consumers. Consumers are then faced with the choice of choosing the product that best fulfills their need at that given point. Consumers who are knowledgeable regarding prices will be aware of the approximated price for products (Zhao, Zhao & Deng, 2015).