What Value Chain Match Ups Do You See?

1235 Words Aug 4th, 2015 5 Pages
The Nine –Cell industry attractiveness/business strength matrix graph will have the industry attractiveness on the vertical axis while the competitive strength is depicted on the horizontal axis; to the far left corner will be a large bubble representing U.S. grocery and the U.S. snacks, indicating that the U.S. Grocery and the U.S. snacks have both favorable industry attractiveness and competitive strength and thus warrants priority attention. In addition, the U.S. beverage, U.S. cheese and the U.S. convenient meals seem to huddle in the 3 diagonal cells stretching from the lower left to upper, indicating they merit intermediate attention by the Kraft incorporated. However, these segments of the company can be profitable if the company can investigate the possibility of improving consumers demand for beverages, cheese, and convenient meals through innovation and by providing the consumers with what they want.
Does Kraft Foods ' portfolio exhibit good strategic fit? What value-chain match-ups do you see? In my opinion, Kraft Foods Inc. has a good strategic fit. The profitability trend was upward between 2009 and 2011 fiscal year. The company has strategically created segments that would complement their efforts to reduce costs through efficient value supplier chain that is interconnected with each segment of the incorporation. The system in its entirety is facilitated through the Kraft Foods supply chain initiatives management team. The team ‘s main focus is…
Open Document