What Ways Are The Menus At Us Based Franchises Applebee 's And Olive Garden Accommodated Vegetarian Customers? Essay

1185 WordsMar 27, 20165 Pages
Over the past ten years, in what ways have the menus at US-based franchises Applebee 's and Olive Garden accommodated vegetarian customers? For a vegetarian, having diner at a chain restaurant is a matter of survival in a hostile environment. While the streets and malls are full of fast foods, bakeries, cafes, and other types of restaurants, eating with non-vegetarian friends or colleagues can be a real ordeal. After many years of food crises - mad cow disease, the Taco Bell’s beef, the meat adulteration, and other carnivores’ scandals - one would expect a surge of vegetarianism in the United States. But in a country where, according to Gallup 's Consumption Habits Survey (2012), only 5% of the population does not consume meat; living and eating for a vegetarian can be extremely difficult, especially in small towns. Fortunately, more and more restaurants are starting to meet the demand of an accessible menu for vegetarians. A research by Antun and Gustafson (2005) focused on restaurants and clubs’ menus in the United States. The authors compared the menus to determine how they should be planned, and what impact it has on the customers. Although this study did not target vegetarians in particular, it took into account the health factor. In order to compare the menus, the researchers chose 61 different restaurants and clubs. They did not choose the samples randomly, they selected 36 upscale restaurants and 25 clubs “serving American or Continental cuisine” (Antun &

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