What ever happened to originality anyway? Remember when every movie was unlike the last, when every

We see advertisement everywhere from left right. Ads are seen on devices and while just driving around. Advertisements are used to get people to purchase a product. Got milk “was an American campaign encouraging the consumption of cow’s milk, which was created by the advertising agency Goodby Silverstein & Partners.” Got milk ads have many inspirational celebrities to model their company. Such as famous singers, dancers, athletes, actors, talk show host, and models. I’m analyzing a got milk ad of Hayden Panettiere from 2007. The ad’s strategy is to show how each celebrity drinks milk. The ad plays an audience towards teens, both boys and girls by offering them to choose a healthy lifestyle. By choosing a healthy lifestyle, teens

I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell’s new breakfast menu. The commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like Taco Bell’s breakfast items. All the gentlemen in the commercial participated in a focus group where they got to try the product first before giving their opinion. It was kind of like getting word of mouth advertising the way the commercial was set up. I found it amusing because Ronald McDonald is the name of the mascot of McDonalds which is in competition with Taco Bell. This was a marketing concept not an accident and it is pretty clever.

Creativity is by far one of the best tool our mind can possess but when it comes to us developing our own “original idea” I think it is impossible to take full credibility for it. I believe there is no such thing as an original idea because all ideas are based off of another idea, if anything all ideas are previously owned or thought of and could be considered as plagiarism.

‘even if a song has been done a thousand times, you can still bring something of your own to it.’

Although all of the advertising campaigns mentioned in the documentary have impacted me in some way, I would have to say that the one that has impacted me the most would be the “got milk” campaign. I thought it was interesting to hear the story of what inspired the slogan, mainly because of how such a simple catchy phrase exploded and became one of the most used slogans around the world. In the documentary it was shown that the main goal when selecting the slogan was simply to remind people to continue buying milk. I am sure the campaign accomplished that goal and exceeded any expectations they had. Personally the “got milk” campaign did not make me or my family purchase more milk than before but I remember seeing “got milk” advertisements

Our creativity is drawn solely from our own imagination. It is built upon an original idea and blossoms further from there. Yet what if that beautiful idea is killed by the desire to search for the ideal object? What if consumerism is what distracts us from our true creativity?

The ideology of originality was heavily dissected in the first chapter of Adam Grant’s Originals. Unfortunately there were not many ways for me to relate to these ideas. In fact, I even found myself reading through the first chapter on safari, a search engine that is repeatedly made known as the symbol of unoriginality throughout the first 7 pages. I am a 6’1 caucasian male with brown hair living in a middle to upper-class community. There are a million more just like me in the world which begs the question, how am I original? The only thing in this book which I could relate to is failure. I believe failure is the cornerstone of originality and my failures make me different from any of those other 999,999 like me. I believe failure prepares

Personality – the ability to speak to people on a visceral level – is what makes someone special. When people think about creativity, words such as originality come to mind. Because creativity ultimately is the capability to outperform the past and its accomplishments, there is nothing more original than someone's own personal existence, thought, and history. In my own life, I wrote a one act play titled The Usual Tension that dealt with the conflict within ourselves between our self-confidence and apprehension. The play was based off a personal experience involving myself and a girl who I had a relationship with throughout my sophomore year of high school. To look at creativity at a much more broader scale, Kanye West's album My Beautiful

Muffled pop music shakes the thin walls, sweat-drenched zombies cross the greenways, and I, I sit in the living room with the lights off experiencing a mild existential crisis, with pen in hand. I consider what I think I am, how I think I accomplished great tasks, and what creativity might be. I searched in for more complex relationships, but that failed. I turned to the simple, and found the answer to all three of my questions: being different. To be creative is to be different. I am different, I attribute my progress in life to acting different, and I consider creativity as simply being different.

In today's society, originality is crucial for any musical artist to gain popularity and remain relevant. This particular necessity to prevail as original is primarily due to the rapidly changing world of demand for uniqueness. Although rock bands dominated the music scene during the late 1980s and early 1990s, this quickly transitioned into our communities worshipping young female pop singers.

Here in Parkersburg a lot of the time commercials have jingles that everyone knows, because they have been around forever and some ads are just old. I work at the sole news station in the market, so most advertising goes through us and I see the frustration that creative has with these old business owners who don’t want to change, but want to reach a new customer base. They love the “safe route.”

They would then find an interest in the advert and want the product despite them not knowing what it is, simply because the events in the advert made them chuckle. Also the sounds which are used throughout the advert are seen as humorous; instead of the characters using full sentences they use gestures or one word answers, the most distinctive word you hear in the advert is “milk”. However due to the tones of their voices as the word “milk” is repeated the whole way through the commercial children will remember this, so when shopping with their parents and they see milk they will remember the advert and opt for

A meme is described by Dawkins as a “unit of cultural transmission, or a unit of imitation,” and the occurrence of the meme is rampant in contemporary society. Today, “tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches,” seemingly last no longer than the blink of an eye before they are replaced by the next new innovation (Dawkins 206). Rather than drifting toward having the most fit genes, we seem to be shifting toward the most fit memes and ideologies. Instead of being worker drones fighting to allow the propagation of genes, we offer our lives as a sacrifice for the propagation of our society’s ideology. Consequently, societal and ideological evolutions appear to closely follow the three main Darwinian tenets of evolution. What are colloquially referred to as memes (images, typically with a caption, that are valued for their comedic appeal) will serve as the quintessential example of the psychological phenomenon called memes to show what I am talking about on a small scale. The first of the Darwinian tenets holds that more individuals are produced each generation than can survive (Darwin 539, 588). This applies to memes in the sense that many are produced, but not all are as successful, widely shared, or parodied, as others. The second and third tenets of Darwinian evolution provide an answer as to which memes do get transmitted and which do not: variation exists among individuals, and if they vary in a way to make them more likely to survive, then they will also be more likely to propagate themselves into the next generation (Darwin 540). In terms of the evolution of memes, this means each meme has its own traits, and, should one have some quality that makes it more appealing to

Somewhere in between the post world war two era and the present day, Coke and Pepsi have elaborated and revamped what is and was advertising. Styles of ads have changed dramatically from what was deemed morally acceptable to what is seen as uncontroversial. Coke and Pepsi have been battling it out for some time in order to win the war of who can sell the best can of poison. People think of the tasty, sweet, and desirable drink as nothing more than a healthy dose of the daily sugar intake. Even back in the day when television was starting up, we could turn it on and find nothing else other than our favorite athlete or actress, sipping a can of this delectable treat. Coke and Pepsi would stop at nothing, aside from an extra zero on a paycheck, to get the best ads they possibly could; even if those ads came in a weird and corny way to intrigue the audience. Companies continue to take advertisements to extremes and will stop at nothing, even after they are on top.

Try to imagine a world today without any originality in it whatsoever. Attempting to do this is nearly an impossible task because originality has such an enormous influence on our daily lives. John Stuart Mill discusses the impact originality has on society in his essay, “Originality and Genius”. Mill talks about the positive effects that having an atmosphere of freedom has on a society, while also addressing the severe effects that would happen if that same atmosphere were to be nonexistent. I concur with Mill’s central argument, that as a society, we must acknowledge that an atmosphere of freedom is needed, in order to allow originality to flourish, thus preventing societal deterioration and eliminating mediocre tendencies. I I I I I