What is Corporate Social Responsibility?

5030 WordsMar 18, 201321 Pages
WHAT IS CORPORATE SOCIAL RESPONSIBILITY? Corporate Social Responsibility has been evidently growing with Liberalization, Privatization and Globalization. As said by William Jr. Ford, Chairman, Ford Motor Co. "A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place", therefore booking profits for yourself in such a manner that is socially, environmentally and ethically acceptable thereby leading to an overall positive impact on society. 10 CSR PRACTICES TO BE FOLLOWED BY FMCG SECTOR CSR IN INDIA The concept of Corporate Social Responsibility (CSR) is not new in India. It emerged from the ‘Vedic period” when history was not recorded in India. In that…show more content…
Few of the practices that Fast Moving Cosumer Goods should bring into operation has been categorized in following ways that could be fruitful for the overall development of society. * UPLIFTMENT OF THE LOWER SECTION OF SOCIETY The major areas that has to be concentrated for the upliftment of society is by eradicating poverty and hunger and by promoting school education in rural areas. We have various programs such as SUNDESH of DABUR’S that focus on ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society. Also we have TCCI( Tata Council for Community Iniatives) working in collaboration with United Nations Programme India has crafted Tata Index for Sustainable Human Development, a pioneering effort aiming at directing, managing and enhancing the community work. Also we have ITC working with the concept of Triple Bottom line that would lead to social, economy, environment and social development. Major key focus area of the company is on raising agricultural areas for maintaining the productivity and helping the
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