What is Google Analytics? Essay

Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a

Analytics And Insights - provides you with custom reporting that's based on your business goals and needs. An integrated CRM reporting system and all associated data analysis. Google Analytics to monitor your custom website metrics while tracking the results. Content attribution and channel insights. Any multivariate testing needed for proper conversion optimization. On-page optimization recommendations and your own call-tracking setup and analysis.

Since the dawn of the internet era, websites have been obsessed with one thing over all others: traffic. Every website wants to maximize the number of visitors it gets, and they want that number to keep growing every month. The web traffic matters because it presents opportunities. Many sites rely on advertising to support their online business model, and the advertiser will pay a premium for better exposure. So if we have high traffic, we can charge those advertisers more for the privilege of annoying our visitors. for small businesses and those that want to use their website to drive sales, increased visits mean more chances to generate leads. regardless of our ultimate goals, it’s never a bad thing to have a lot of traffic. In this Assignment, we will discuss the Google analytics and How google analytics will help us to understand the website matrices or customer behavior in order to develop our website.

Abstract— Google Analytics is a web analytic tool which provides a transparent view of website traffic and marketing effectiveness. Google Analytics has powerful and advance features that provides insight into the websites and improve website ROI (Return on Investment). This research paper consists of case study on Google Analytics, which demonstrates features Google Analytics provides and reports it generates. On the basis of the evaluation of web usage, web site owners or E-business marketers can enhance the efficiency of marketing, and web traffics.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

3. The most interesting about the website is tracking how many people and who have visited your website. And my favorite tracking since my first blog and several websites is Google Analytics and Google Webmaster Tool. Google Analytics will help with tracking the number of people who have visited the website and also give you a quick reports of their behaviors and other information. Whereas, Google Webmaster Tool will help you understand and improve your site in Google

On this week course, i read the material which is given on the reading assignnment and refer more information from internet about google analytics and web analytics. Though this

Website are a work in progress and we use analytics data as a tool to constantly help improve the content and calls to action.

We also use these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites. Our Google Analytics product helps businesses and site owners analyze the traffic to their websites and apps. When used in conjunction with our advertising services, such as those using the DoubleClick cookie, Google Analytics information is linked, by the Google Analytics customer or by Google, using Google technology, with information about visits to multiple sites.

Analytic tools let you explore bounce rates, which helps you determine if your web pages are attractive enough to keep visitors on your site. Poor bounce rates, the number of visitors that left your website without clicking through to more than one page, indicate you have a low “stickiness” factor. This shouldn 't be confused with exit patterns, which give you details about when and where a visitor left your website.

There are over 1 billion active websites today and its growth is exponential. Not all of them are optimized and effectively used by the users. Every owner of the website should continuously assess and improve the effectiveness of their website, if they want to address the above question. How they can do that? That is where Web Analytics comes into picture. The process of tracking, collecting, measuring, reporting and analyzing the data collected from the web for understanding and optimizing the web usage is known as Web Analytics. We can track every click of every person on the website. It provides information about number of visitors to a website and number of page views. In other words, Web Analytics is tracking the visitor behavior of

A web analytics dashboard lets you track the execution of your website in real-time, and answer the critical questions like how is your site performing as for your Marketing destinations?" This dashboard example concentrates on a high-level, yet in-depth view of your website 's execution over numerous time periods.

If you were to simply google the term “web analytics” and search for a definition, the ge-neric answer you would find is something along the lines of: the measurement, collection, and analysis of web data to study the impact of a website on its users. You might even find a more specific definition listing the types of metrics commonly measured such as how many people visited a certain site, how many of these people were unique visitors, and even how they got to this site. This view of the term “web analytics” is one that is all too prevalent but is outdated and incomplete. These definitions all focus on the “what” dimension of web analytics, the quantitative metrics and statistics acquired from collecting and analyzing clickstream data. When all you focus on in web analytics is the “what,” you find yourself with an abundance of data, but an extremely minimal amount of useful, actionable insight. And it is this insight, this unique perspective that web analytics has the ability to offer, that makes this tool such an exciting and innovative one. So, if web analytics is not so much about the “what,” what is it about? The answer, of course, is the “why.” It is infinitely more useful to know why people do the things they do on your site, as opposed to just knowing that they did. In addition to the “why,” it is also helpful to know answers to the questions “how much” and “what else.” So now, instead of just analyzing the clickstream to determine the

Business Analytics is a comprehensive method used by businesses deploying sophisticated tools to access past, vast and complex information and then use the acquired data and information to better analyse the organisation and equip its managers with the ability to make a well informed business decision. (http://sydney.edu.au/business/business_analytics Name: Business Analytics Website Name: University of Sydney Year 2015)