What is Graphic Design?

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

As years go by, different types of graphic designs evolve and develop. The development of any art is dependent on how well the members of the profession are effective in the communication of their ideas, practices, trends as well as research involved. With time, graphic design has evolved to several periods among them manuscript design, renaissance, industrial revolution art nouveau Swiss style among others (Arntson 2012). Some of these periods relate in some common characteristics. In reviewing the several similarities between art and craft graphic design and the art nouveau periods, each of the periods is briefly explained and then the overall similarities are obtained.

Art deco and Bauhaus are best known as the forms of art that changed previous views of artwork during the 1920s and 1930s. Both of these forms of art impacted not only art itself but also architecture, fashion design, graphic design and industrial design. During this time new inventions involving technology where becoming popular along with the new forms of art and sculpture. A major effect on modernity occurred along with the designs being created during the 19th and 20th century due to the invention of new machinery. Overall, both art deco and Bauhaus were extremely significant in the history of art and continue to influence artist today through there use of clean fine lines, luxurious looks, geometric structure and the modern style,

Though the start of the modernisation may trace back to the beginning of Industrial Revolution. “Modernism in the design world did not exist in a fully developed form, until well after First World War.” (Wilk, 2006) Causing the great loss of lives and other countless damage to the world, it reshaped many people’s way of thinking the world. With the inspiration of early avant-garde movement, the modernism began to emerge advocating an utopian future and shared certain core principles by various styles of modernists: rejecting the past and applied ornament; forms follow function, a preference for

Now ads are everywhere. With the ads like that it increases the sales, how much their product is seen, and how much the company itself is viewed. They’re on just about every website on the internet, and they are even calling your phones to say, “hey buy me.” This all deals with how technology has changed. How we advertise is just a nice way of saying how we package details. “There is a simple way to package information that, under the right circumstances, can make it irresistible” (Gladwell P. 200). It’s amazing when you look back in research, or in your mind and see the difference in advertising then, and advertising now.

During my whole life and experience I have been interested in the Art, Creativity, and I have been traveling around Graphics Designing. When I go out to centres, supermarkets, the high streets around Kingston anywhere in London, Germany and other parts of Europe which I have seen. I have seen lots of Graphics designs in advertising, Billboards companies for example in electronical products or any type of product the graphics advertising companies running around the world, just because of that I was inspired in the graphics designing and I was influence by the subject.

“Modernism was the answer to the world’s woes.” (Heller, 2012). In a way, this was true. The modernism movement in graphic design started after World War 1, influencing the world after a time of war and hardship - just when it was vulnerable and needed it most. Modern artists of the time had the opinion that art and design should echo life in the consitutional revolution and communicate with a modern audience through deeper ideas and values in their design and art works. The Modernist movement broke away from traditions in thinking, society and art. A new era was starting. The Modernism movement eventually developed into two parts - the “high” modernism and the “low” modernism. High modernism represents the intellectuals and low modernism was based to the everyday person. Low modernism also focused on mass production and accesibility whereas high modernism focused on the ideas and values they were trying to communicate and influence through their work. The movement was moving away from traditional thinking in art and society, giving a new beginning to the world of design. This was because design was needed to relate to the every day audience as well as having a deeper meaning, so two streams were created. Modernism ignored the previous tendency to only use realism in art, deeming it unnecessary and irrelevant. In fine arts high modernism was mostly geometrical abstraction and expressionism whilst low is the practical set of guides for new influences on society. But which

Art has been a recurring part of history from the very beginning. As society changes so does the style of art. Each new style is known as a movement and one of the most prominent, long-lasting movements in recent centuries is known as Modernism. Modernism is characterized by its deviation from tradition. People who are a part of this movement found enjoyment in finding new mediums to use, creating art that revolves around feelings and emotions rather than reality. Abstract idealisms of modernism cause its viewers to need to think more critically about the art before them. In past movements, the meaning of the work was obvious as it was created to mimic reality.

Many artists have crossed over into media art transforming many activities such as, painting, sculptures or drawing. Digital art roughly started in 1960 as artists started trying to create art with computers. computers are used in all forms of art today, from photography, illustrations and fine art. To many people art has been significantly influenced by the development in digital technology. The ongoing progression has introduced many new, more striking and greater materials for artists to design more creative pieces. The innovation of technology has expanded and opened new artistic frontiers that have reduced time in the execution of the piece, allowing more time to be focused on the ideas. Due to new technologies that are now available can sometimes had negative effects on not only the art pieces but the artists. The technology of digital art offers a mean of expression that’s was never possible before. The artists different emotions are reflected in his work, which may cause their work to become repetitive and lacking imagination. Therefore, the creativity flame dies out, the tide of inspiration withdraws and the building blocks of the artists imagination freezes. The way society uses technology, digital art and modern techniques have had such a major impact on art form painting and drawing. Artists in the past had

Throughout my three and a half semesters of art studies at York College of Pennsylvania, the exposure from the Graphic Design program has built my foundation from the classes, lectures, and hands on experience. I feel that I have grown in developing and experimenting with the Adobe programs, photography, typography, and fine art skills.

Professor Jeff Richards once said “Creative without strategy is called art, but creative with strategy is called advertising.” This quote is basically stating that advertisements use a lot of techniques and strategies to convince and persuade audience. Particularly advertisements use psychological feelings to persuade you positively or negatively towards a product. Advertising affects youth’s psychology by triggering feelings that make you want to buy their product.

Art in the nineteenth century can be described as very traditional, similar, romantic, and simple. Stepping into the twentieth century, artists turned to color, angles, and new incredibly unconventional styles. Major art forms such as cubism, futurism, fauvism, non-objective, and the international style were born. Artists became more creative and inspired by the new age. All three styles rejected the traditional ways of nineteenth century art and entered the new century with unconventional and revolutionary techniques and pieces that have changed the way artists think and create still to this day.

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

Art and Design are important because they both make the world more sensible and a better place, they also bring a sense of enjoyment and make it easier to understand everything around us even more. Here we will discuss the role played by Art and Design in modern advertising.

“Modern painting, breaking through old conversation, has released countless suggestions which are still waiting to be used by the practical world.”(Gropius) The birth of modernism and modern art goes back to the Industrial Revolution, a period that lasted from the 18th to the 19th century, in which rapid changes in manufacturing, transportation, and technology profoundly affected the social, economic, and cultural conditions of life in Western Europe, North America, and eventually the world. Before the 19th century, artists created art pieces for wealthy people and institution places like the church where they can create art works about storytelling of religious or mythological scenes . These arts were there to instruct the viewers.However, this changed when during the 19th century many artists began to create works that were about people, places, or ideas that interested them, and of which they had direct experience. With the popularization of the idea of a subconscious mind, many artists began exploring dreams, symbolism, and personal iconography as avenues for the depiction of their subjective experiences.Challenging the notion that art must realistically depict the world, some artists experimented with the expressive use of color, non-traditional materials, and new techniques and mediums.