Essay about What is Marketing

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What is Marketing 1. Introduction 1.1 Purpose The purpose of this report is to get all of the management employees of Proton in all of the departments outside marketing to familiarize with what marketing is and also to show its importance in the company. 1.2 Background Proton is the biggest Malaysian automobile manufacturer. Proton automobiles are available in many countries such as China, Singapore, Australia, Algeria and United Kingdom. Proton has commanded the local automotive market, and will continuously dominate in the pursuit of being ‘Customers’ Number One Choice for Automotive Products and Services’…show more content…
It is crucial in marketing to have a clear knowledge of the needs, wants and demands of the consumers. To achieve this, market research is carried out. By going through a market research, Proton can find out more information on what consumers think of Proton’s product. Upon getting the information, Proton can make adjustments and improve products to satisfy consumers’ needs, wants and demand. 3. Why Marketing is Important “Marketing management is accomplished by carrying out marketing research, planning, implementation, and control” (Kotler, 2004). Marketing plays a major role in every business. It is very important as it contributes to the profitability of the company itself. “Relationship marketing involves creating, maintaining and enhancing strong, value-laden relationship with customers and other stakeholders. “They must build strong economic and social ties by promising and consistently delivering high quality products, good service and fair prices,” (Kotler, Brown, Adam and Armstrong, 2004, p11). Furthermore, when both customers and producers are mutually beneficial from this relationship, profitable transactions will follow. Knowledge of marketing strategy and market research is crucial in order to excel in marketing. 3.1 Five key factors to an effective marketing Forsyth (2004) stated five factors which summarizes the effectiveness of marketing. a) Customer

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