What is Psychographics?

Reference groups are actual or imaginary individual or group that significantly influences an individual’s evaluations, aspirations, or behavior. Reference group influences us in three ways: informational, utilitarian, and value-expressive. The National Rifle Association of America (NRA) is an American non-profit organization, which backs for gun rights. NRA has been acknowledging its members about gun-related bills. NRA has also been directly promoted against legislation.

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

Maslow’s hierarchy of needs is widely accepted in many social disciplines. However, it still has some weaknesses. Firstly, it is difficult to measure how people are satisfied in every level. There is no methods to measure precisely how satisfied one need is before the next higher need become operative. Secondly, in reality, people may seek different needs simultaneously, for instance, consumer would like to buy the car can offer safety and esteem needs. Thirdly, this theory doesn’t take account of age group consideration. Some old age people concern highest level of security,

(i)     Problem Recognition – Consumers of canned tuna are motivated primarily by the need to satisfy their physiological need of hunger which is the most basic level of needs under Maslow’s hierarchy of needs. Problem recognition can also stem from stock-outs where consumers run out of canned tuna supplies. In addition, motivation of purchase can be marketer-induced to incite new needs/wants by introducing consumers new uses of canned tuna through the introduction of new recipes

put your opinion in e.g. I believe this perspective can help an individual who has a fear or phobia by seeing why the individual is so scared. I also think that the behaviourist perspective can help measure changes of a behaviour. On the other hand I feel that the behaviourist perspective doesn’t take in the biological perspective.

Psychographic looks at the psychological/personality traits, lifestyle or values of people in the demographic segmentation. It helps to breakdown the data from the demographics and break into even more detail about the segment to give you a better idea of how to market to that segment. It gives information on the targets behavior and attitudes by looking at their lifestyles and values. There are ways for Mattel to gather this information. Mattel can perform a survey, use web tools, analysis subscribers, and outsource to a marketing firm. Conducting a survey will be good for Mattel, but since the target market is mostly kids Mattel would have to survey the parents. The parents are the ones who buy the toys and are influencing the children’s behavior and values. The survey can help Mattel find out what the parents will purchase for their kids. In addition, it will help Mattel find out if the family is active and likes to do outdoor

Maslow’s hierarchy of needs is used to analyze motivation of consumers, which are composed of 5 five stages. From the lowest level to the highest one respectively are physiological, safety, belongingness, ego needs, and self-actualization. (Solomon and Barmossy et al., 2006)

A reference group is any person or group that serves as a point of comparison (or reference) for an individual in forming either general or specific values, attitudes, or a specific guide for behavior. They help us understand the impact of other people on an individual’s consumption beliefs, attitudes, and behavior. It helps marketers choose their methodology to affect desired changes in consumer behavior. From a marketing perspective, reference groups are groups that serve as frames of reference for individuals in their purchase or consumption decisions. Reference groups that influence general or broadly defined values or behavior are called normative reference groups. Reference groups that serve as benchmarks for specific or narrowly

Today, people consume for necessity and pleasure. The act of consuming goods may allow one to fit in, feel confident, or participate socially in shopping culture. Consumerism has become a universal behavior amongst most people and

Differentiate between Freud and Erikson's approach to psychoanalytic theory in this lesson. You will examine and compare developmental stages side by side and have the opportunity to test your knowledge with a quiz at the end.

Buying a car is a high-involvement purchase as you can be faced was a large selection of choices. When figuring out which car to buy, consumers consult the advice of family and friends. However, according to a vehicle customer survey from Maritz Research, the most important information that is also the most influential in the buying decision tends to come from an individual that has a lot of knowledge on the product, such as a cars salesperson at the dealership. Considering the complex nature of this decision, reference groups play a large role. A reference group is ‘an actual or imaginary individual or group conceived of having significant relevance upon an individual or group’s aspirations

Reference groups sometimes have the same meaning as in-groups. This is mostly when the reference group accepts the individual. An example of this is when a black wants to be part of the white majority, and isnt able to because of his color and affiliation with the black in-group. This is brought on by the demand for people color to adapt to white culture. In doing so, people of color are forced to rid themselves of taking pride in their ethnicity and culture. By doing this, a person of color may develop self-hate for themselves as individual or for their group. The minority group member is forced to make the dominant majority his reference group in respect to language, manners, morals, and law. He may be entirely loyal to his minority in-group, but he is at the same time always under the necessity of relating himself to the standards and expectations of the majority (Allport 95). The dominant majority is for him a reference group. It exerts a strong pull upon him, forcing attitudinal conformity. Thus, both in-groups and reference groups are important in the formation of attitudes (Allport 97).

Relying purely on socio-economic and demographic data only provides a partial glimpse into the needs, preferences and wants of a given target market. Psychographic-based segmentation research is often used for determining how potential customers' self-assignment to groups, unique interests and preferences for retail products and services influence and often predict their purchasing behavior and long-term loyalty (Bearden, Teel, Durand, 1978). Psychographics is the study of how customers assign

I was always awkward sexually, I don’t mean awkward in the sense of performing coitus but rather everything else. During sex I rather enjoy myself as any young man would, but before the act and after It where the awkwardness kicks In, Is where I find myself loathing the world and the person I am about to, or have recently just fucked. Usually young men enjoy the chase and thrill of courting. My best friend prefers this to sex itself, he believes that “It is a canvas in which only the best artists are capable of painting on”. In some ways Intend to agree with him and then reality kicks in and I remember that people are disgusting creatures, before, during (especially during) and after sex.

In order to find a definition that is able to capture what a reference group is in a comprehensive sentence, has been difficult and thus the following terms are the most relevant. The term reference group is defined as ‘A group of people that influences the decisions and opinions of a person or group’ (Cambridge, 2016). This term however, is very simplistic and more detail is required to fully understand what reference groups are. Hyman (1942) originally characterised the term in a social status study and this characterisation has been developed and refined numerous amounts of times since, (comb, 1943, Campbell, et al, 1960 and Shibutani, 1955). Park & Lessig (1977) provided their version