What is Study Food?

2788 WordsJun 22, 201812 Pages
Study Foods is a new retail company that will provide niche marketed goods comprising of a variety of specific study foods that is easy to access, in demand, and competitively priced. Study Foods will be an unincorporated partnership with a strategic goal of expanding and introducing a larger range of products and also expanding into an incorporated public business. Study Foods will provide a wide array of competitively priced nutritional snack packs for the target market consisting of people aged 18-25. We are fully aware of the vast amount of retailers which sell similar products and we have specific plans to be the leader in the market. Our intent is to provide the community with unique nutritional study snack packs that they would…show more content…
Forming a better future for students, providing them with a capacity to further their learning ability effortlessly. Mission Statement: Our mission at “study foods” is to ultimately bridge the gap of eating healthy with study habits, altering the quintessential study mentality of junk food. We plan on providing consumers with the capacity to enhance study performance and efficiency, via simple and attractive means of consuming our products. Company Credo: Study Foods aims to provide and enhance food nutrition for university students with the strategy of reducing malnutrition. Study Foods belief it so create a strong link between eating healthy and studying, but provide the consumer with a quality. 2.3‘Organisational Stakeholders’ As per Freeman (1983), a holistic approach to organisations is required, where the business aims to satisfy all parties who have a “stake” in the business. This is a significant shift, away from the concept of shareholder wealth maximisation in previous eras. Further, the long-run survival of the business will be supported by the stakeholder perspective, as it will not only create value for the shareholders (by making shareholders more wealthy), but also create value for other stakeholders (Freeman et al., 2004) Ranking of Stakeholders, based on relevance and importance to Study Foods: 1. Environment 2. Customers 3.
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