What is the Blue Ocean Strategy?

The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include:

4. Conduct a feasibility analysis on the company, being sure to consider its market potential, industry attractiveness, and

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Suggest key actions that management should take in order to confront these circumstances. Provide a rationale for your response. (Hint: Your firm’s price must cover average variable costs in the short run and average total costs in the long run to continue operations.)

It is always important to know the value, strengths, and weaknesses, of a company to make proper assessments

Discuss the strategic decisions that firms in this sector may be facing. What future strategies can firms pursue to try to secure their competitive advantage and long term survival?

95% of the ocean has not been explored. With all the species and environments within the ocean that we have discovered, it is mind blowing to think that we have only seen 5% of what the ocean has to offer. The World is Blue: How Our Fate and the Ocean’s are One explores our long standing relationship with the ocean. This book is penned by oceanographer, explorer, and lecturer, Sylvia Earle. She earned her B.S degree from Florida State University, M.S and PhD from Duke University, and has accumulated 22 honorary degrees. She has worked as a director for multiple corporate and nonprofit organizations and as chief scientist for the National Oceanic and Atmospheric Administration [1]. Earle’s research concerns marine ecosystems with an emphasis on conservation, which is the focal point of her novel. It is woven with stories compiled from decades of work and exploration, and with facts and arguments concerning our changing ocean. Sylvia’s novel is about the relationship between humans and the ocean, whether it be through the extinction of species, climate change, or even exploration and aquaculture, we ultimately affect the ocean and it affects us.

For my project I have chosen a Toyota Motor Corporation (TMC) – an international automobile manufacturer. In addition, Toyota provides retail and wholesale financing, retail leasing and certain other financial services primarily to its dealers and their customers related to vehicles manufactured by Toyota. The major portions of Toyota 's operations on a worldwide basis are derived from the Automotive and Financial Services business segments. The Company also has an All Other segment, which includes its non-automotive business activities. The most significant of Toyota 's other operations are its information technology (IT)-related businesses and pre-fabricated housing.

The Ocean Conservancy is a nonprofit organization that focuses on protecting and preserving marine wildlife and its habitats. The Ocean Conservancy was founded in 1972 as the Delta Corporation. One of the Ocean Conservancy’s first priorities was starting the ‘Whale Protection Fund’, which advocated for the saving of whales from hunters and protesting commercial whaling by countries in Asia and Europe. The organization realized that they had to raise support from the public to invest in scientific research. Soon, they were able to spread the message and raise awareness about the whaling industry. The organization’s effort paid off in 1982, when the International Whaling Commission banned commercial whaling.

The sky is blue because the sun is reflecting of the ocean. Light scatters, like at sunsets the light makes the sky red and orange. If we didn’t have and ocean the sky would probably be brown or blue. That’s why at night they sky is black because the sun cant reflect off the ocean. The ocean is like a mirror reflecting from the sky. The sky is mostly blue because the earth is made mostly up of water. The earth has about 80 percent water and most of the water we drink are underground and in ice caps. That’s why water is so hard to obtain. We need to put most of our water into the water

➢ To approach markets where the company believes it can achieve a “must win” battle.

1.) Compare the beta on your company against the industry that your company is in.

The authors of the book 'Blue Ocean Strategy' are two friends who dedicated the book to their friendship, loyalty and belief in one another. They are: W. Chan Kim and Renée Mauborgne. They met twenty years before publishing the book, in a classroom – one as a professor, the other as a student. And since that time they have been working together seeing themselves like two wet rats in a drain.

The book, which called Blue Ocean Strategy, published in 2005 and written by W. Chan Kim and Renée Mauborgne. After reading this book, the author wants to tell us that companies can succeed through creating “blue oceans” of uncontested market place. They don’t want to battle all the competitors. They maintain these strategic moves in order to create a saltation in value for this company. In addition, all of their buyers and employees by unlocking new demand, it finally makes the competition irrelevant. In order to foster an organization 's ability, it also shows the analytical frameworks and tools to create and capture blue oceans by reading this book.

The maturity of an industry has brought a company swimming in a red ocean, which means price war strategy, according to a bestseller book titled Blue Ocean Strategy that is written by W. Chan Kim and Renee Mauborgne. This situation influences the way a company evaluates its strategies and effectiveness regularly. Each company has a particular business culture, which is suitable only for the company in a specific industry. This condition may not be suitable when the industry changes or the company is acquired by another company at bigger size.