What 's Black, Then White, And Said All Over?

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S. and around the world.

How does technology and media connect people to the community? What are the effects of these connections on human well-being?

Indeed, McDonald's, Coca Cola, Sprite, Nike, and other corporate giants have capitalized on this phenomenon. Although critics of rap music and the hip hop culture seemed to be fixated on the messages of sex, violence, and harsh language, this genre offers us a paradigm of what can be. The potential of this art form to mend ethnic relations is substantial.

Spike Lee’s satirical film, Bamboozled, serves as a critical overview of the heinous way in which African Americans have been portrayed in cinema and television since its conception. In many ways, black identity has been created on stages and reflected accordingly in the audience’s reality. I argue that the film’s title, Bamboozled, is a nod to the effect mainstream media has over its audience. Television, cinema, and advertising “bamboozle” the public into accepting the ideas that these platforms put forth.

Slang has been around for centuries; everyone, no matter his or her race or ethnicity uses it, but it is more comely used by African Americans. In “What’s Black, Then White, and Said All Over,” Leslie Savan talks about covert prestige and how black-inspired language is used around the mainstream, not only in pop music but also in marketing methods. Helen Epstein in her essay “AIDS, Inc.,” talked about the different advertising methods the people in Africa used to try to lower the AIDS rate. Both essays touch the topic of advertising but Savan’s paper was mainly focused on the impact that black talk had on the mainstream, marketing, and convert prestige.

During the course of history, African Americans have played a major role in the enhancement of film and television production. African Americans have enhanced not only the technology of television and film but also enhanced the story line of American Television. As contributors, African Americans have made the kind of changes that affected television and the outside world. These shows were made to relate to the average African American family. However, over the past few years, the so called demographic of “relatable’’ television has been questioned on it’s positive or negative affect society. A controversial question that has been discussed is, “Is social media, television, and film creating positive and relatable messages? Or is it

The media in the US has been accused of misrepresenting African Americans consequently enhancing their discrimination(The Leadership Conference, 2014). Media is key in reinforcing or advancing specific cultural practices both positive and negative. Research studies conducted on race in media representation identified that from 1955 to 1986, only 6% of media characters were African Americans while 89% were white. Of the identified blacks, 49% lacked high school certification while 475 were poor. The poor representation of the blacks by the media is instrumental in reinforcing the perception that African Americans are inferior to their white counterparts. Given the historical events of the American society, media should make efforts to address racism and related mentalities. Adverts and other mass media content was and continues to enforce racism. The use of racially insensitive caricatures and content with racial undertone continues to bedevil the American society. Given that virtually every household in the US owns a television, broadcasting racially offensive or advancing related themes is bound to reinforce the racist attitudes among Americans.

In the video called The Anthropology of Youtube by Michael Wesch, explains how using anthropology you can connect the multiple uses of media to society. Our society is creating a user friendly culture within the media. We use youtube for information, to express ourselves, for music, for laughter and happiness, for entertainment, and many more. But the Networks that report our daily news don’t compare to youtube. Youtube is made up of live feed of real people that are producing “new and Original content.” Michael Wesch, states some of his thoughts using anthropology much like the statement that Youtube isn’t just information “it is linking people, linking people in ways we never have been linked before.” Within media we as human beings have created a “new form of communication.” I cannot agree more with Mr. Wesch. I can use media to remember important events or memories. I can use media to connect to those who are around the world. In my own experiences I have many friends in many different branches of the military. I can use media as an institution to feel connected with those who are physically far away in distance but mentally close in heart. “Media is not content, media are not just tools of communication, media mediate human relations,” as stated by Mr. Wesch. Media is a sort of relationship between human beings. Able to analyze and focus on a single human, being able to study them, understand their

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

In his article, The Mediatisation of Society Theory, Hjarvard (2008) deduces that media simultaneously become an integrated part of society, not to mention the existence of new media like the Internet. In fact, this integration of Internet into our daily life has made us live in the digital age where information is shared in real time and in global context. Castells (2007) even argues that in this digital age, people are able to expand their local communication activities to

The media and technology impacts socialisation by becoming a determining factor that sets trends on how communication and knowledge sharing is processed. I have conducted a research using a questionnaire to analyse how media and technology affects socialisation between generation x (born 1965-1976) and generation z (1996-2009).

Digital communication through today’s technology is empowering our society and strengthening human relationships through connecting us in ways that are impossible through organic human to human interaction. This exceptionally innovative technology was once only imaginable in science fiction literature, and is now a reality for most of humanity. We use this form of communication on a daily basis throughout the planet. We rarely stop to think about how wondrous and seemingly magical this advanced technology is, and we seldom ponder on how this new form of communication impacts us as a culture. Advanced digital communication not only enables and emboldens us, but could be potentially harming and hindering us as a culture as well as socially

Social capital refers to the resources inherent in social relationships; it is considered the foundation of economic, political, and social development. To explore the media’s impact on social capital, we analyze the impact of media consumption at the individual level and the effects of media system structures at the national level. The results indicate that Internet use and informational media use increase social capital. Moreover, societies seem to benefit from open and free media systems as they support the production of social capital. In sum, we argue for a dissociation from a culturally pessimistic, one-sided point of view when discussing media effects. In today’s societies, media imply potential rather than restrictions.