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Whats Behind America's Cultural Evolution Summary

Decent Essays

Thursday November 13th, I attended a symposium at Southwestern University entitled “Borders and Perspectives.” The symposium featured Jim Estrada, Emilio Zamora, Santiago Guerra, and Nicole Guidotti-Hernández. Presenters shared their insight into the history, culture, and geopolitics of the border. First, I attended Jim Estrada’s presentation entitled “What’s Behind America’s Cultural Evolution.” According to his official biography, Estrada is a pioneer in ethnic communications. He has over 40 years of corporate marketing and community relations’ experience. In 1992, after an illustrious corporate career, he founded Estrada Communications Group. The group provides a combination of cultural acumen and professional communications experience. The aim of these services is to meet marketing objectives related to the fast growing Hispanic consumer market. Estrada's corporate experience spans 25 years in management with top companies. He served as director of Hispanic beer …show more content…

The essays show how similar cultures allow diverse ethnic groups to survive and grow under two world powers. The powers Estrada covered were Spain and the USA. This book provides a synopsis of 500 years of cultural evolution by Hispanics, Latinos, and mestizos. In 2014, demographers estimated their U.S. numbers at over 52 million. Together, they represent annual consumer spending of $1.2 trillion. This spending is greater than the economies of all but 13 countries in the world. They are the largest non-European white ethnic group in the USA. In addition, they are the fastest-growing consumers, employees, K-12 students, taxpayers, and voters in the nation. Estrada provided the audience with the "basics" necessary to improve their knowledge. He also provided awareness about an unknown segment of our nation's changing multicultural

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