What's In A Package By Thomas Hine

Packaging has become key to the success of a product as proven by kellogg’s cereal, many alcohol brands, and almost as many toilet paper brands. Thomas Hine’s article What’s in a Package explains the reasoning behind packaging why it is an influential as it is. Without packaging most products would be nothing. Companies have learned how to appeal to human emotions in order to increase the sales of their products. These are things that the average person does not even realize catches them because it is done subconsciously. Without the amount of time that is put into designing packages most products would not be as informative as they are now. Customers would have to spend more time looking at things to figure out if that is really what they want. With the competitive atmosphere packaging has created it makes shopping that much quicker and rakes in more profits for the companies. Thomas Hine has given people an inside look at how important packaging really is and has shed a completely different like on consumerism

Stride packaging is always very eye-catching, with bright colors and intricate designs. These colors and designs often attract impulsive buyers (Chavan-Patil 1).Stride packages have the distinctive “S” on the front accompanied by artistic covers, to ensure that customers recognize them. Another signature mark of Stride is the quote on the inside of the package, which adds a fun twist to the boring inside of most gum packages. On the other hand, Wrigley’s 5 Gum is quite sophisticated. The black, ribbed package has an air of superiority. Studies even show that the very color black is associated with sophistication, seduction, and mystery (Chavan-Patil 1). When Wrigley’s Company first introduced 5 Gum, the market was full of brightly colored packages, so the idea of a black package gave 5 Gum a distinct look, easy to find by buyers (Shultz 1). Wrigley’s 5 Gum also has a color coordinated five on the front so that customers can determine the flavor easily. Both Stride and Wrigley’s 5 Gum have innovative

In the essay, “What’s in a Package”, written by Thomas Hine, the author describes how we live in a world unaware of what’s right under our noses when it comes to consumers and buying items in packages. He explains the many ways packaging is relevant in our lives and how much of an impact it has on us without us even knowing. He illustrates packaging as something that has evolved and is still evolving over time and something that plays a huge role in why we buy the things we do. First, the author introduces how everyone has the desire of wanting to buy things, regardless of where it may be or what it is. He mentions that the businesses selling these items are not only getting you buy their product but also believe they they will benefit us in some way, shape or form.

Being a salesman has always carried a negative stigma since the early 1900s. Being seen as pushy, high pressure, deceitful people; the dreaded activity of purchasing some car or new appliance has haunted everyone at some point or another. Many words have come to describe salesman such as “sharks”, “cons”, “thieves” etc., and these words have stuck with the profession throughout the century. Two very realistic depictions of such phonies can be seen in Death of A Salesman by Arthur Miller and Glengarry Glen Ross by David Mamet. They depict the styles of two salesmen who have very similar selling techniques, but at the same time can be contrastingly

In “What’s in a Package?” article. Thomas Hine talks about the roles and effects of package. Hine explains how it is different from culture to another culture. Also, he mentioned the danger of focusing on packaging. There are differences between packaging in the past and packaging now. Employee who sell products to customers don’t impact like what packaging does. packages are around us in our daily lives. Packaging or the way of packaging not just can attract people to buy, it does many other things like protecting product from damage. there are some specialists who do testing for packaging and study what people want or need to make packaging in that way. Packages are different between cultures that they are present

Americans are an elite class of consumers. As consumers, Americans are very comfortable in knowing when a product will be needed or wanted, where to find that particular product, and how much they are willing to pay for a particular product. Consumerism has become a second nature that we seldom give much thought to the process. This desire for products can be attributed to the work put in to marketing and promoting such items. Marketing strategies put in an overwhelming amount of effort to grab the consumer’s attention, create a need or desire and develop brand loyalty. The first REDBOX kiosk was launched in 2002, inside a McDonald’s restaurant. Since then REDBOX has expanded to over 27,000 locations. Solely in part to the way the REDBOX

Salesmen act as persuaders and have a knack to be able to convince others to their way of thinking. Salespeople have the ability to create trusting relationships with people and are great negotiators. They are charismatic and have the innate ability to make others just want to agree with

Have you ever thought about how much research by the company has gone to make a package appeal to you? Chances are the packaging has gone through intense scrutiny from psychologists, experimental subjects, and government regulation, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great that packaging goes through before reaching the shelf, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time. Walking down the aisle of a supermarket is how Thomas Hine begins his original argument on how packaging can evoke an involuntary emotional feelings or nostalgic responses. Instead of the old fashion market place where you would have people pitching their product to you, now their role is taken over by packaging that sells itself.

Along with all the innovative packaging that was being promoted the idea of ‘self-service’ was also slowly being introduced into the consumer life style (Young & Young, 2004; pp.39 – 41). Packaging undertook three evolutionary stages i.e. The Retailer, where packaging was nothing more than a protective layer for the product and the transaction; The Manufacturer, where packaging was used to promote

Contrary to Coca-Cola executives’ beliefs, the “Pepsi Challenge” didn’t necessarily prove that people preferred Pepsi to Coke; it just suggested that, when blindfolded, people preferred a small amount of Pepsi to the same amount of Coke. Louis Cheskin’s success as an advertiser is notable because it proves that people don’t always know what they want; they have to be told. In the case of margarine, for instance, people weren’t consciously aware that they would respond to margarine wrapped in attractive gold foil—it wasn’t until Cheskin released margarine of this kind that people “discovered” their attraction to such a product. It’s also important to notice that Cheskin didn’t change the taste of margarine; rather, he only altered the product’s presentation. Good packaging can be very important because it catches customers’ eyes and convinces them that the product itself is good, too.

To Sell Is Human is a book that examines and evaluates the influence of sales in our lives. Daniel H. Pink, the book’s author, explores how nowadays, everyone is participating in sales: from lawyers trying to sell juries on a verdict, physicians selling remedies to their clients, to employers selling their bosses reasons why they should get a raise. We are all now on sales, and this does not mean we are only selling palpable products, but services, techniques and ideas. Moreover, in the book, Pink writes about how the sales world must be updated from its obsolete practices to more service-oriented ones, or in other words, it has to switch to techniques that will actually move others. Finally, Pink guarantees his book will change how the reader

It is believed that best stuff comes in small packages but we put it like that, the great stuff comes in custom packages, either they are small sized cartons or the large shipping boxes.

The proliferation of packaging products and poor product education has caused confusion among end users. US consumers have traditionally viewed packaging supplies as a cost-saving resource. Consequently, packaging engineers are accorded high status and influence roughly 40% of material purchase decisions. The US market is experiencing strong growth, driven in part by the growth of the coated and uncoated bubbles segment. However, AirCap's market share remains stagnant (Appendix A).

Packages provide convenience for the consumer, enabling the food to be handled, served and then stored what is left for future use without getting it all over our hands.

After television ads, packaging is the most effective form of marketing foods for children. Packaging attracts kids with color, fun characters that they can relate to, and toy prizes in the box that may cause the children to just want the toy