What's Stifling Creativity at Coolburst Essays

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What’s Stifling Creativity At September 20, 2008 Case One Team Three Pauline Respress, Denise Wilson, Matt Harden and Allen Linton Executive Summary CoolBurst is a conservative company which undermines creativity in an effort to maximize production and control. The company values its traditional culture, has a “if it’s not broken, don’t fix it” philosophy, and does not view innovation as a normal part of business. By not capitalizing on the ingenious creations by Sam Jenkins and Carol Velez, CoolBurst missed the mark of the changing needs of its current and potential customers, and lost some of its market share to competitors. Its’ structure, culture, policies and practices, reward…show more content…
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Cross-Fertilization of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Challenge Employees with Stimulating Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Give Employee Autonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Create a Department of Research & Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Provide Supervisory and Organizational Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Recognize & Reward Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 10 10 11 12 12 13 13 14 14 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 What’s Stifling Creativity at CoolBurst? CoolBurst is a conservative company that undermines creativity in an effort to maximize production and control. The company values its traditional culture, has a “if it’s not broken, don’t fix it” philosophy, and does not view innovation as a normal part of business. By not capitalizing on

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