What’s Stifling Creativity At September 20, 2008 Case One Team Three Pauline Respress, Denise Wilson, Matt Harden and Allen Linton Executive Summary CoolBurst is a conservative company which undermines creativity in an effort to maximize production and control. The company values its traditional culture, has a “if it’s not broken, don’t fix it” philosophy, and does not view innovation as a normal part of business. By not capitalizing on the ingenious creations by Sam Jenkins and Carol Velez, CoolBurst missed the mark of the changing needs of its current and potential customers, and lost some of its market share to competitors. Its’ structure, culture, policies and practices, reward …show more content…
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Cross-Fertilization of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Challenge Employees with Stimulating Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Give Employee Autonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Create a Department of Research & Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Provide Supervisory and Organizational Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . • Recognize & Reward Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 10 10 11 12 12 13 13 14 14 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 What’s Stifling Creativity at CoolBurst? CoolBurst is a conservative company that undermines creativity in an effort to maximize production and control. The company values its traditional culture, has a “if it’s not broken, don’t fix it” philosophy, and does not view innovation as a normal part of business. By not capitalizing on
The Coolest Cooler is marketed as the “21st Century Cooler that’s Actually Cooler”. This product started on Kickstarter where an idea turned into a fund raising project. Ryan Grepper became an entrepreneur from the Coolest Cooler. The Coolest Cooler project through Kickstarter demonstrates tribes, the democratization of social media, the values of a salesperson, and the power of context.
The employees at Quicken “express an appreciation for the inclusive and creative culture, nurtured by leaders who encourage them to innovate without fear of failure along the way”. (Fortune, 2014)
Base in Calgary, Critical Mass was founded in 1995. This company has become highly successful in the Internet services industry with a list of very reputable clients. Far more than being a simple web design company, they offer all sorts of different digital marketing services. Today the Internet industry, in which we find company like Critical Mass, is changing a lot. The social network vehicles have created a generation that has access to a lot more information. Consumers are becoming highly demanding in terms of creativity. Therefore, it has become a challenge for companies like Critical Mass to sustain the creative and innovative thinking of their employees. Moreover, finding the skilled resources that has the required creative ability
It is very clear that it takes more than great ideas in order to stay on top in the technology arena. Competition is never ending and sometimes a company can spend more time keeping the competition away then improving on their vision. The videos “Browser Wars” and “Search” conveyed that as young upstart companies worked to get their ideas out into the marketplace.
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Google, Inc. is a corporation that is known for innovation and amazing leadership practices. Google’s greatest innovation may actually be its managerial practice. Google is not led by a single CEO, but by a team that gives it immense strategic and management strength. (Nussbaum, n.d.) Engineers at Google are able to work on their ongoing projects 4 days out of the 5 day work week, and one day a week is designated for potential ideas of their own choice. (Sawyer, 2009) Google has innovation reviews, where each executive presents the most promising ideas from within his own division. The CEO is at these innovation reviews to listen to these innovative ideas. Another way to ensure that some of these ideas have the opportunity to be developed is to allow the engineers to work on these ideas for more than one day a week and in some cases full time. Allowing time to be creative and develop ideas is embracing the art of innovation and
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The organisations workforce comprises of a Chief Executive, Finance Director, 2 HR Business Partners, 2 trainers, 2 administrators
[“Look at why big companies die,” says Shari Ballard, Best Buy’s executive vice President, retail channel. “They implode on themselves. They create all these systems and processes--- and then end up with a very small percentage of people who are supposed to solve complex problems, while the other 98% of people just execute. You just can’t come up with good enough ideas that way to keep growing.”]
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Being an innovator sometimes means that you have to stand on your own. While setting the tone for others who have become the master of their field, once can face great barriers. Content employees use language such as “this is the way we have always done things”. They are quick to shoot down the ideas of an innovator with terms such as “they are not going to listen to us”. However, it is Barry’s belief that a well thought out plan and presentation to save money and time thus being effective and efficient will open the ears to upper
The Freakonomics called “Are we running out of ideas?” invites economics from different universities to discuss a phenomenon that may have not seen as a problem before, but now with the changing world and society we live in, it has certainly become a topic of concern. According to Steve Levitt, who is an economist at the University of Chicago, all it takes for a company to become truly successful is one or two simple ideas. He continues further and explains how he believes that companies have the tendency to believe that they are great at everything, when in fact, they are about average, except in the one or two ideas that made their company successful in the first place. Levitt brings this major point across because he believes that successful companies are built around an idea, yet, many people now devote less and less time on trying to come up with new ideas. Instead, Levitt states that individuals spent far too much time on day-to-day activities that could easily become easier and more efficient through the power of ideas.
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Build-A-Bear Workshop, Inc. is the first leading and largest global company that offers an interactive make-your-own teddy bears and other stuffed animals. This company is a true innovation in the retail industry. “Innovation is not a one-time event, but a process that must be continuously managed, measured and carried out in all a company’s products, services and business functions” (Knowledge Wharton). Innovation can also mean developing and improving the next new technologies. The key point of this can lead to an increase in businesses’ success, better productivity and performance.
Society is full of creative minds that has help shaped our world. These creative minds have invented such things as electricity, automobile, television, and the development of new innovations that improves a generation. According to Hohenberg, Innovation commercialization is an important managerial challenge which depends heavily on the sales force for its success (Hohenberg 114). In the case of Sally Walden of ResinTech, a new innovation has been developed but not fully accepted. Walden is faced with evaluating the company’s present situation, what she should do with this new idea, and how her managers will decided whether or not to continue supporting her idea for the foam-dome concept.