Pasta Case Study Essay

Growing up in a small town has the advantage of being a close-knit community, unfortunately this also meant that exposure to foreign delicacies is not a common occurrence. As a child, I developed a strong dislike for any foods that I viewed as abnormal, and became quite a finicky eater. Thus, my familiarity with Italian food is somewhat limited to restaurant dishes, and recipes that friends exuberantly claim to be a crime if not made. While being a student in Victoria, I have had the opportunity to live in various different areas, some of which were next door to outdoor markets. Much like the markets described by Braimbridge et al.,(2005) in The Food of Italy, the bread was baked fresh daily, the produce fresh and locally

In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability.

Poor work life balance for gen. y – When gen. y can’t work due to their social life outside of work. The gen. y wanted more flexible working hours instead of wanting to only have to work full-time. Francoli gave them the solution to pick between two option which where 1) was to work longer hours four days a week and have the Friday off or 2) employees get to choose when they want to work put to only 8 hours a day.

a. Hundreds of different shaped pastas and great variety of sauces incorporated in the meals.

Understanding different cultures: talk about how cuisines related to culture. What’s the most popular dessert in Europe, and particularly in Italy? Which countries are affected by Europe?

The results of the research showed that women were the primary purchasers of the Italian sausage. They wanted to provide a complete meal to their families while adding a special touch of their own. Many of the women considered Italian sausage as a great "meal-maker", and the Vivio brand was considered to be of exclusive quality. Also heavy, medium and light users said that their lives were made easier by the Italian sausage and their husbands and children enjoyed the meals.

We are here to celebrate the life of Mango Spaghetti Furry Pants. She always knew how to purr up a joke, and fish herself out of trouble. Even when there was barely any fish and milk to share she always offered to give up her food and go in search of more food. Being related to mango was not a privilege but a honor. When bad times swerve over the family, mango will always do her best to settle us. There is no one in the world I can compare Mango to.Since we are here, the family should know how close we were. When times were rough and Dorito Spaghetti broke her leg, Mango was always there no matter what the problem was or how late or early it was. Being the husband of Mango was an honor and the best chance in a lifetime….um I mean a best chance

Research Reports and Internet Research – The internet is a very easy way to source secondary data that can be extremely useful as it is a good source of industry information. Some information can be available for free like the Australian beau of statistics, newspapers, council and magazines, some help maybe needed in determining the viability of the information and to analyse the results. Other professional research companies like Roy Morgan and Ibisworld will charge a fee for their reports. This may work well with surveys and experiment research as trends or environmental factors in the market could influence consumer consumption therefore giving invaluable information as to what may sell well or is needed in the current market. This method was chosen as it can be easier to obtain and cheaper than the other research methods. It can also provide information on the competition, which would evaluate what products they have been advertising and why.

These focus group provided useful insight into the descision and dicision making process of customers. An additional source of market research is carried out by suggestion card system. Sarto’s claim that it will work hard to implement reasonable suggestions. Access to ongoing market research will be achieved via the publication from the restaurant association but according to adriana como, even though there was sufficent data available in the restaurant association monthly magazine but this infromation not being used. The magazine is just kept for the staff and its never consulted by Mario.

Second alternative is to not launch, because the risk is very big and we are not sure about the parent brand penetration rate. If product launch failed because product is badly perceived, Neslté will run the risk of damaging its established pasta brand. If the market is viable, Kraft that has started marketing tests before Nestlé should enter the market with pizza product and not a pasta product. If NRFC choose this option, it will lose an opportunity of $16.2 billion market.

There are several Macaroni and Cheese recipes in this world. I have tried quite a few different types of Macaroni and Cheese dishes, but none of them could compare to my families Macaroni and Cheese recipe. The reason why my families Macaroni and Cheese is unique is because of the cultural significance and how it is made. For starters, my native background is, Haitian Creole “Macaroni and Cheese” can either be pronounced by “Makawoni au Graten” or "Macaroni au Gratin”. I grew up eating this dish daily and at every family function. Since this happens to be one of my favorite Haitian dishes I look for at every single family function, I thought it would be a great opportunity to share this recipe for people who love to cook or love learning about different types of foods around the world.

We can analyse from exhibit 13,14 & 15 , that kit has huge potential of attracting customer

The argument that pizza is an “indulgence” food is rendered questionable by the sheer number of consumers who eat pizza each year. With 77% of consumers eating pizza at least once a month the dish may be better described as a “convenience” food, particularly considering the ease associated with ordering a pizza as opposed to cooking every night. The concept of an refrigerated pizza that consumers can just stick in the microwave increases this sense of simplicity, and the steady growth of the refrigerated pizza industry speaks to the motivation being one of convenience rather than enjoying a special treat. As long as it tastes good (something TruEarth has experience in accomplishing), and as long as “low carb” can be stamped across the packaging, there is a high likelihood that a new, healthy, quality-ingredient, whole-grain refrigerated pizza option will do well, even without the luxury of entering a growing market, as was the case with TruEarth’s fresh pastas. Lastly, TruEarth is enhancing the refrigerated-pizza offering by developing a “refrigerated pizza kit” that maintains the sentimental value of a true cooking experience.

Overall, this research project will reveal how consumers can/want to use nutritional information. This is only to be used for Fresh Impressions marketing department. The estimated total budget is $5,500. Breakdown includes: Salaries/Labor - $2,200 (this is salaries of those developing research methods, implementing methods, and analyzing data), Survey Technology - $800, Billed Time and Expense - $2,000 (time and materials to implement project), Unexpected - $500. The project will be conducted over a time period of six months.

76% of the mushroom is used with steaks, other meats, casseroles, spaghetti and gravy. Intuitional market consisting of restaurants is an untapped market for RMC. The consumer survey should be carried out every week at selective stores to know if the consumers are getting value product and improvement feedback should be implemented. The presence of the brand is significant as it keeps the consumer attached to it hence, co-branding will help in this.