What’s Written Versus Reality: Ethical Dilemmas In A Hi-Tech Public Relations Firm

The documentary "toxic sludge is good for you" was very enlightening. Most of the times when you hear about people in public relations they are perceived as the people behind the scenes making a certain person or organization look better than they often would appear otherwise. Very early in the documentary the narrator stated "the very best PR is invincible PR", therefore this documentary was able

The PRSA’s Code of Ethics designates the principles and guidelines that uphold the core values and the ethical practice of public relations. Including advocacy, honesty, loyalty, professional development, and objectivity. The Public Relations Society of America is committed to ethical practices. PRSA members seek a high level of public trust, and members pledge to serve the publics best interest. PRSA have taken on a special obligation to operate ethically. The value of member reputation depends upon the ethical conduct of everyone affiliated with the Public Relations Society of

The ethical issues and dilemma described in this chapter is a conflict of interest where there is a romantic interest between Jackie and her future manager. Next is sexual harassment and verbally abused by the manager. And discrimination where she is asking help from the legal department but because she doesn't have enough evidence to prove that the manager abused her.

How would you describe the ethical dilemma confronted by the managers at the law firm?

Honesty: When communicating with the public on behalf of a company or organization, it's crucial that public relations professionals are honest. This means providing accurate and truthful information.

In short, Political Consultant has become very important member of the campaign team as they’re responsible for following the ethical guidelines in public advertising for their client. For the most part, with the increased in mass media and marketing techniques the incarnation of political consultants has become popular (Neher, W., & Sandin, P. J, 2007, p. 237). Furthermore, campaign has PACs to use political ads to help their client campaign. According to Neher & Sandlin (2007), “ Tthe increasingly central role of media marketing and the rapid growth of the PACs and their growing reliance on Internet communication are the sources for major concerns about communication ethics” (236). Therefore, the two media organizations such as the American Association of Political Consultants and the Radio and Television News Directors Association are the two media organization I chose to examine.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Like journalism, PR firms need to be built on credible and honest communication. Harnett deliberately used a fake name to spy on the union workers’ conference. This raises ethical concerns because it is not honest communication. She showed loyalty to WalMart instead of honoring the professional’s obligation to serve the public interest. While she acted in an independent way, she did not act in a fair way. It is important as a PR employee to deal fairly not only with clients and employers, but to respect all perspectives and support the free expression of all

I think the reason there’s conflict between PPI and the attorneys ethics is because PPI is looking in the best interest of its employees and the

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

email, websites etc. Employers at the same time strive to make their employees focus on work,

Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations

What a valuable employee, Sue definitely took the high road and handled that dilemma with integrity. Each person has many reasons for being ethical. Some reasons can be: inner beliefs, habits, virtue because it is its own reward, personal advantages, it's good business, there is approval, being an ethical person can lead to self-esteem, the admiration of loved ones and the respect of peers. There is also religion because it is believed that good behavior can please or help serve a deity. Ethical actions can fit in with upbringing or training. Ethics starts with the individual employee choosing the right or wrong decision.

Nevertheless, the decisions should not be unethical that the reputation of the corporation is risking (Wheelmen, T. & Hunger, J. (2010)

Only recently being recognized as a discipline in itself, modern day professional public relations practices can trace its roots to the early 1900s where the first public relations firm, the Publicity Bureau, was founded in Boston. In 1923, Austrian-American public relations pioneer, Edward Bernays, identified three fundamental concepts of public relations. In 1984, American theorists, Grunig and Hunt, conceptualized the now-famous four models of public relations and the excellence theory that were generally adopted by public relation agencies across the globe. With so many significant milestones and theories of public relations established in the United States, it stands to reason that public relation practices would naturally adopt a western perspective.