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A website, Journal of Mass Communication, states that, “63% have their own television set.” This is talking about 7-year-olds and how 63% of them have television sets. Children at the age of 7 are being affected by these advertisements. Also, the Journal of Mass Communication says that, “A young child who is as young as three year can’t understand the selling motive of the advertiser it is not until 8 years of age…” This shows at a young age that children are becoming a target for the advertising companies. When these kids watch these ads they want to have whatever they see which makes them want to have a high social

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Many people believe that everything is black and white, especially when it comes to advertisements. What many don’t understand is that everything has an underlining meaning. Every advertisement has been thought out thoroughly to catch the attention of the consumers it is aiming towards. Advertisements aiming towards children has definitely been a topic that many people can’t seem to wrap their mind around. It’s been a topic that many have exposed because of the way marketers are willing to manipulate children in ways that only benefit their own. This whole issue began after the progression of marketing to children during the late 70s and early 80s with the advertisers’ intentions of making children lifelong consumers of products.

Kids in america are usually target by advertising in my opinion. I feel like the adverteisement business likes to mess with young childrens heads. Young kids lack the the responsibility trait while they are young and dont know any better. People today don't understand how innocent and vulnerable a young child's mind is against certain things in the world. Over the years I've felt like the commercials and advertisments have gotten more out of hand and it shouldn't be tolerated anymore.

I personaly dont watch that much T.V., but as a child I watched alot. I remeber when I was a kid and a seen a new toy I wanted it more than anything. Now that I have grown up I do not fall into the temptations of ads no more, but I was vuluerable as a child and that is why I feel like there shouldnt be ads that target childern.

In the US, it is estimated that the average child is exposed to more than 40,000 advertisements each year, while $12 billion is spent by advertisers to reach this youth market. (APA.org) Since children are the world’s most enthusiastic consumers of marketing, the effect of advertisements is a concern for their parents across the country. Such exposure has been proven to contribute significantly to childhood obesity. Even though obesity rates are at a record high, children continue to be overwhelmed with marketing for foods high in fat, sugar, salt, and calories. Since children are the focal point for intense advertising, parents should teach them to be more media-aware.

There is a method to advertising and the agencies have an understanding that children have a particular pattern for what is known as their peak viewing hours. Studies have shown that children have the tendency to watch television more often on Saturday mornings and evenings, as well as Sunday evenings. It was noted by Zimmerman and Bell (2010) that during the weekends, children were more likely to view unhealthy food commercials “every 5 minutes” (p. 4). So during these days, this would be the ideal time for advertisers to target kids.

Today’s children, ages 8 to 18, consume multiple types of media (often simultaneously) and spend more time (44.5 hours per week) in front of computer, television, and game screens than any other activity in their lives except sleeping. Research has found strong associations between increases in advertising for non-nutritious foods and rates of childhood obesity. Most children under age 6 cannot distinguish between programming and advertising and children under age 8 do not understand the persuasive intent of advertising. Advertising directed at children this young is by its very nature exploitative. Children have a remarkable ability to recall content from the ads to which they have been exposed. Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children's product purchase requests and these requests influence parents' purchasing

Fast food companies have made billions exploiting children through enticing advertisements made to make a child feel the need to buy their product. Moreover, food marketing has now targeted young children for over 2 generations in the United States. Children are being specifically targeted from birth by advertising agencies and the reason being that, “Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases, companies now plan ‘cradle to grave’ advertising strategies.” (Schlosser 43) These ad agencies know the tendencies and psychology of impressionable children, so by creating a mindset that their brand is special early on in life, they inexplicably control the entire nation. However, if American children are able to recognize brand symbols before they can

The media with the advertisements of good and cheap food, can influence a person 's way of thinking,of whether or not to go buy some groceries and cooked themselves. The commercials that come up every 10 minutes about Wendy’s giving out “free fries “ with a purchase of a salad can make someone get up from the sofa and go buy the special, to once again come back and sit in front of the Television and gain weight. “As the amount of media children consume continues to increase, so does children 's exposure to advertising and food marketing”(Jones, 2011). The children watch all the commercials and get hypnotized by the television’s encouraging deals and good food. For example, the McDonald’s happy meals, that bring toys along, children love that. The parents love seeing their child happy, taking them every weekend is one of those habits, that are hard to ignore in the future. Unlike the media, the judgment of children on other children can lead to a negative emotional response.

First of all , the companies would manipulate children and brainwash kids with commercials to nag their parents buy the product. On page 49 “Most ads aimed at kids have one simple goal getting kids to nag to parents,it is not just getting kids to whine a marketer onced explain,it is giving them specific reason to ask for the product.”On page 53 “At the the youth marketing forum 2004 conference in Singapore,Karen Tan,representing coca-cola,discussed how to make children to remember the a company’s ad’s and create brand stickiness.”They do neuromarketing research in a kids mind and see what is happening when they are brainwashed by an ad.any kind of commercials

First of all, television commercials are making kids stay in and lose imagination. These television commercials are making kids stay inside instead of going outside and playing with their friends and siblings. I believe that television commercials should be limited so kids are learning how

Ads can influence and affect a child’s behavior. With this in mind, marketers tapped into the children’s market and figured it would boost their revenue. It all starts when a child is very young. According to the article “How Marketers Target Kids” children at “six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two…” Not to mention, marketers will create campaign ads so children will use pestering behavior to get a certain product, which starts at a young age as well (“How Marketers Target Kids”). Marketers want children to be bothersome whenever they want something and to continue this behavior. To emphasize this fact YTV Kids and Tweens Report in 2008 found results saying kids have almost 100% control when choosing breakfast, lunch, dinner, and

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to