When The Dolls Were First Sold, Mattel Used The Slogan

Since it is assumed that Barbie is meant for little girls, who just so happen to still be trying to figure out the world and how it works, these little girls look at their Barbie dolls and think that that is what a woman should look like. To a little girl, this plastic doll could be her best friend and her role model. The main issue with a little girl wanting to be like her Barbie doll is that Barbie’s physical

Introduction Barbie is one of the best-selling dolls in the world. This doll often resembles role models to young girls. What girl hasn’t had a Barbie doll in their lifetime? It is not unusual that at least 99% of girls in the population have or has had a Barbie. The main concern is with young girls up to the age of 10, with the idea image that Barbie provokes to these young minds.

Many people have different ambitions in life as barbie can be a roll model for some people Mattel invented Barbies with more than 150 careers on her resume. Children who adore and play with Barbie will get ideas of careers and look forward to future ambitions. Barbie has a motto “i can be” to reinforce the idea of personal interest and motivation within it. In the 1960's Mattel first created Astronaut Barbie who went to the moon for four years with Neil Armstrong. Early 1990's President Barbie was invented as she was to represent the first woman who became president and also to reinforce the idea that you can do what you believe in even if you're a female.

In fact, “...Barbie is so exceptionally thin that her weight and her body proportions are not only unattainable but also unhealthy”( Dittmar, Halliwell, and Ive 283). This fact creates potentially dangerous situation for young girl to be influenced to emulate an unattainable body type. One particular research study conducted by Helga Dittmar, Emma Halliwell, and Suzanne Ive in 2006, found out that young girls, ages 5 to 8-years-old, who were exposed to Barbie, experienced self-esteem and body issues. “This is the first study in which an experimental exposure paradigm has been used with young children, thus offering a methodologically rigorous examination of Barbies as a cause of girls’ feeling of unhappiness with their bodies and their desire to be thinner” (Dittmar, Halliwell, and Ive 283). When 162 U.K girls, ages 5 to 8, were given picture books with either no pictures of bodies whatsoever, images of Barbies, or images of Emme (a doll with realistic body proportion), they young girls who looked at the books were more unhappy with their body image than those girls who read Emme or non body books (Diep par.4-5). Their study did not find these same finding in the oldest girl, however the evidence that Barbie is not influencing this younger population of girls, still points to the need for some type of change as this early pattern of looking up to an unrealistic body image

Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie

Picture yourself as the ‘perfect’ woman. Embodying every woman’s dream. You are undeniably gorgeous, weighing in at 100 pounds, standing 6 feet tall and holding nearly 150 careers (barbiemedia.com). Yes, this is the beloved, ever so ‘inspirational’ childhood toy, the perfectly perfect Barbie Doll. Barbie is America’s most beloved toy, considering young girls between the ages of three and eleven own at least 10 Barbie’s throughout their childhood (‘Life in Plastic’). As creator of the Barbie Doll once said, “My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented that a woman has choices,” (Handler). However, Barbie has proved to serve the opposite effect and

A website stated that “58% of girls that are currently attending college stated that they are not satisfied with the size of their body” (qtd. in DoSomething). Throughout the world, little girls are being negatively affected by the assumptions set forth by companies and society that being fat is bad for oneself. The creation of Barbies have set unrealistic and unobtainable goals for little girls, which won’t allow them to reach the good life because they will never reach this “Barbie” body. The central argument being addressed is analyzing how a girl’s image of herself affects her ability to reach the good life. Even though society and companies have engraved into us that the shape and size of our bodies is so important, Prager and Whittal show us that to achieve the good life one must focus on their self image rather than letting society influence them.

Motz’s asserts that the dolls give young girls the power the essentially be anything they wanted to be though they “reflect traditional, outdated roles for women”. The Barbie doll gives young women the idea that life can be spent with leisure without much effort. Considering the dolls have a different outfit for every task/event and portray a life of luxury, even while working or going to school. Motz’s says that the dolls are a symbol for modern American success which emphasizes “wealth, beauty, popularity and leisure”. The message these dolls convey negatively impact the identities of American women.

A new Barbie commercial challenges us to question, “What happens when girls are free to imagine they can be anything?” (“Imagine the Possibilities”). Mattel has created an inspiring and thought provoking ad. The ad, titled “Imagine the Possibilities,” was developed and published by Mattel as a promotion for Barbie Dolls. The ad was originally published on Mattel’s YouTube channel (Rose). To create a successful advertisement, Mattel targeted a particular audience. A very specific purpose was kept in mind as Mattel created the ad. Rhetorical appeals were boldly used throughout the ad to capture the audience’s attention.

For young girls and women in America, an unattainable standard of beauty is set. This ideal image of beauty even comes equipped with a specific ratio of female anatomical measurements. A 36-inch bust, 24-inch waist, and 36-inch hips. Women go to great lengths to achieve this thin yet curvaceous physique, from eating disorders, to diet pills to plastic surgery. Despite human efforts, for most, these goals are unattainable because we cannot change the physical ratios of our bodies on the skeletal level. This is something that does not come along with the “thin is in” message, so instead our country has nearly half of its females from ages 6-8 stating in studies that they would like to be slimmer. We are programming our children to believe that beauty is outward and is achieved through being aesthetically pleasing instead of educationally enriched and of sound

What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.

Promotion by the media of the extraordinarily thin body types has been linked to the steady rise of eating disorders, especially among adolescents (Ballaro & Wagner, 2017). Experts believe that there are more than ten million females suffering from some sort of eating disorder and that the problems are happening in patients of younger and younger ages. The gap between the average woman’s body and the ideal body is much larger than before (Spitzer, Henderson, & Zivian, 1999). Ninety four percent of characters in the United States media, are thinner than the average woman (Gonzalez-Lavin & Smolak, 1995). The average American woman is only 5’4” tall and weighs approximately 165 pounds (Martin 2010). The media depicts happiness, wealth and success associated to unrealistic body types (Tiggemann, 2002). Not only does the media display this image, it also exhaustively provides information to encourage achievement of it as well. Whether through dieting, exercise or mild to extreme cosmetic surgery for body sculpting, women are feeling the pressure that they need to be thin and often take even the most dangerous methods to obtain this. Considering that these delusional ideals are nearly impossible for most average women, without choosing unhealthy and harmful behaviors, eating disorder theorists have proclaimed that media is supporting these habits (Levine & Smolak, 1998). It is estimated that 10-15% of girls and women between the ages of 9 and 19 are affected by eating disorders. Though the death rates vary from different studies, one thing is for sure; eating disorders can have many health risks, including death. With the unrealistic ability to achieve the super thin body image many women are still turning to these harmful methods in order to try; thus resulting in death of someone every 62 minutes as a result (Eating Disorders Coalition,

As girls begin to hit puberty, their bodies start to change. Their bodies will gain fat and move away from this ideal thin body image (Kerr 2010). In a study done by Clay, Vignoles and Dittmar they showed three groups of adolescent girls magazine images. Two groups viewed magazine covers with female models who were somewhere between underweight or a little below average weight, while the third group viewed magazine covers with inanimate objects. The researchers found that the first two groups resulted in a less likely report of body satisfaction and self-esteem than the third group (2005). This demonstrates that when adolescent girls are exposed to the media’s thinness they feel like their size and shape is not good enough.

“We are, despite our efforts at resistance, conditioned to see thin as beautiful and, more to the point, beautiful as necessarily thin. As Regina Casper points out, early in our teen years we notice that ‘female socialization emphasizes good looks above everything else, and good looks demand what is difficult to achieve in out surplus society, namely a thin body. The pursuit of thinness hence is considered an acceptable and socially desirable goal’ (1994). Furthermore, fat women are not only deemed unattractive, but also lazy, slovenly, dirty, undisciplined, and unsuccessful”

Veldhuis, Konijn & Seidell states “many models in mass media are artificially shaped into thin, idealized standards using computer software. Such thin-ideal exposure is likely to result in body dissatisfaction, objectified body consciousness, and body comparison with media models, especially in adolescent girls with lower self-esteem (Veldhuis et, al. 2014 p.157).” In addition, Veldhuis, Konijn, and Seidell believes that adolescent girls should receive information about the thin body ideal and how the photographer takes photos of the models and edited the pictures to make them appear thinner than normal. (Veldhuis et, al.