Where in the World Is Disney Essay

Culture is an important thing in our society.   Wherever you go, you will always see a slight change to a set of beliefs and way of life.   Yet, because of these changes, there can always be some sort of clash between two cultures.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

Other than that, each park is designed and structured towards the country’s culture. As operations exist outside the United States, Disney had to consider and accept the cultural differences between their home market of the United States and different international markets. A key theory that assisted Disney in global expansion to Shanghai, China is the understanding of Hofstede’s cultural factors which focuses on six cultural dimensions; power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, long-term/short-term orientation, and indulgence/restraint (Steers, 2016). “Hofstede compares culture to the “software of the mind” that differentiates one group or society from another.” (Steers, 2016). Figure 1 illustrates the cultural differences between China and the United States through Hofstede’s six cultural dimensions.

Similar problems occurred in Disneyland Tokyo, where management didn’t even think about the height difference of Asians and Americans, resulting in too high public phones for Japanese guests. Concluding it is clear that the American company originally tried to implement a standardization strategy, when launching theme parks in other countries, without taking the local culture into consideration. Country specific procedures and regulations, and different local customer preferences forced Disney to adapt features of the US theme park business model to the local markets.

Now, where did the Walt Disney Company go wrong? The low theme park attendance and revenues in Paris and Hong Kong are caused by something; Disney believes they were due to poor business decisions. However, there have been a few cultural missteps taken by the Walt Disney Company when they planned and designed each theme park. These missteps are interpreted, even if it is subconscious, by the guests of the host country when they visit the park, which explains the low attendance numbers and park revenues at each park each year. According to Altman (1995, p.14) in “A theme park in a cultural straitjacket: The case of Disneyland Paris, France”, “the underlying assumptions behind the Disney theme parks (as all its other products) is that they are culture free.”

Disney World is truly one of the most magical places on earth. Disney has thoroughly thought through every step of a guests experience and has perfected how to create a memorable experience for every guest. My wife and I had the chance to visit Disney World last year and we had an absolutely fantastic experience. A large part of that experience was staying at Disney's Riverside Resort, a moderate priced resort themed like a classic southern plantation. Given our great experience, here is my review of Disney's Riverside Resort as I will list 3 things I loved about the resort and one drawback. First, I loved the theme. The attention to detail while creating a southern atmosphere truly is spectacular. With the large white columned buildings and the river

Throughout the world there are so many beautiful and wonderful places to go and spend time to explore and to relax. From going to a beach, skiing in the mountains, to luxury resorts, all and many more would make for a great vacation. Every person may think differently and has different expectations than others of what the best vacation destination would be. However, there is one destination that so many has thought very highly of. This vacation spot for many is Disney World. Disney World has been known for many years now to be a wonderful place to go young or old to have an exciting time. Capturing so many of the scenes and characters from recent and old Disney movies as well as adding in the thrilling rides and glamorous restaurants in castles, Disney World has truly brought many unforgettable memories to life. Because of the unbelievable moments there is a reason it is called one of the happiest places on earth.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

Disney’s target market consists mainly of family-oriented Asian tourists, primarily those from mainland China, Taiwan, and Southeast Asia. The mainland China accounted for large number of incoming visitors. At the time of Hong Kong Disneyland’s establishment, Hong Kong already enjoyed booming business and tourism sectors, but the government believed that the latter would be invigorated by the creation of a then absent “family tourist” niche. Below are the

The variations among culture are startling, yet all people have customs and beliefs. Culture represents a lifestyle of ethics to follow. beliefs are guidance of life and how people should live in society. it is also a form discipline that is either learned or taught in every civilization. Culture also the show's the difference how other countries live as well. It show's how they sleep, eat, greet and treat others. American culture and Indian culture differ in ways of cooking, etiquette and

When comparing cultures, one must form a definition of what culture is. Culture can be easily defined as the social behavior and normality’s found in human societies. It can also be easily made up of a composed arrangement of educated conduct and thought designs. Culture is a sorted out framework since it includes many parts. Throughout the world, there are many cultures that are both very different and also very similar. "Culture encompasses religion, food, what we wear, how we wear it, our language, marriage, music, what we believe is right or wrong, how we sit at table, how we greet visitors, how we behave and one million other things." (Cristina De Rossi.)

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by

Culture is one of the major influences on our lives and social interactions; culture is associated with our characteristics of religion, societal norms of behavior; moreover, culture is always changing and the influence increases. With every religion there are traditions and cultures that are a form of art as it involves many characteristics’ of individuals and their beliefs, values, and perspective, for this reason, there are various dynamics in terms of how culture is involved and the influence of our actions, such as media, peers, family, and socializations. Culture is a factor of social environment and what is modeled to us in our early years of development.

it was well received by the local Hong Kong population and their projected mainland Chinese

The first factors that may distinguish one culture from the other are cultural, in families as well,