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Whether the issue is a continuing problem of significant importance to society, or a relatively new

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Whether the issue is a continuing problem of significant importance to society, or a relatively new and unheard of phenomenon, public attention and activism tends to follow similar patterns of cycling attitudes and behaviors. As Anthony Downs explains in an article written more than 30 years ago, issues regarding the environment tend to “suddenly leap into prominence, remain there for a short time, and then gradually fade from the center of public attention.” He calls this process the “issue-attention cycle,” one of the most intriguing theories regarding environmental public opinion. Even though this article was written in the 1970’s, Downs’ theory contains crucial insight into what is currently happening with public opinion about the …show more content…

The next two stages highlight the decline of interest within environmental issues, resulting in an immense decline in euphoric enthusiasm. Thus, the third stage of the issue-attention cycle is realizing the cost of significant progress. This entails the spread of a gradual realization that the cost of solving the problem is much higher than originally expected. More specifically, it would take a great deal of money and resources, as well as “major sacrifices by large groups in the population.” This results in a realization by the public that the problem is usually a direct result from some extremely beneficial aspect of their lives. For example, smog and air pollution can be a result from the increased use of cars, so not only would cutting down on how often one drives a car decrease this pollution, but would also decrease in the advantages that owning a car contains. For some people, sacrificing these advantages comes as no easy task, and most don’t want to sacrifice at all.

Hence, and as Downs so succinctly puts it, the previous stage “almost imperceptibly” transforms into the fourth stage; the gradual decline of intense public interest. Essentially, and as more and more people realize the difficulties and time

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