While Your Healthcare Practice Needs a Marketing Plan Essay

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Why Your Healthcare Practice Needs a Marketing Plan Angela Bostick-Dixon Ashford University Strategic Planning & Marketing in Health Care MHA 626 Cynthia Davis November 27, 2011 Why Your Healthcare Practice Needs a Marketing Plan The business plan of any organization can only occur after a successful strategic plan is form and securely in place. The strategic plan in any corporation, organization, and small business ventures has a vision on where this organization needs to be in the future. “The strategic plan is a long-term (three- to- five years) views of where the organization is going” (Hillestad & Berkowitz, 2004, p. 32). A strategic plan is just that a plan of things to come and how to attain the business or how…show more content…
What innovations must the organization posses to attract customers away from where they presently do business? Customer in general don’t like change and if they are happy where they are no matter what the business may entail, It will take a strong marketing department to change their minds and come over to your organization. Starbucks coffee shops in their business plan session had to come up with a concept that would have coffee drinkers to leave the coffee house of their choice and start drinking coffee at the local fancy coffee shop. Marketing came up with pleasant interior and exterior surrounding, coffees of all kinds and free Wi-Fi, customer were sold on that and even though Starbuck coffee is expensive, sitting while working with digital devices and drinking coffee may Starbucks company successful. Why does your health care practice needs a marketing plan? The same reason every other organization needs a marketing plan to stay competitive with the local market and surrounding healthcare providers. Joel Ellis, president of Practice Builders has a list of reasons why medical centers, clinics, and hospitals need a marketing plan. The main reasons why healthcare practice needs a marketing plan as outlined in the video are (a) plan nothing, nothing is what you accomplish, (b) financial investing, (c) there are risk to an organizations financial bottom line, and reputation, and marketing can’t be done on a sometime
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