While Your Healthcare Practice Needs a Marketing Plan Essay

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

The Better Health Association is a nonprofit company whose objective is simply to increase the health of people through health education, guidance, and diagnosis screening programs. They make an attempt to assist audiences of any age and socioeconomic ranges to gain knowledge of living an even healthy life-style and creating the know-how required to develop healthy and balanced choices. "My role within the company is to secure agreements from at least three major area advertising and marketing agencies to underwrite the creation and production of all Better Health special event programs for the next three to four years. I also, create an active and positive presence for the agency in state-of-the-art social media venues that results in recruitment and assistance to new clients. Monitor and track results quarterly. In addition to, developing systematic marketing plans that address every operational area of Better Health including client services, all fund raising events and general association promotion in all media venues" (https://bluequill.franklin.edu, n.d.).

Healthcare marketing consists of strategic, tailored plans to promote services or products to consumers. Branding, a marketing strategy, allows organizations to target populations promoting specific services, products, and images in the new arena of consumer-driven healthcare systems. In today’s society, U.S. healthcare providers encounter educated consumers with higher expectations in healthcare and customer satisfaction, requiring competitive business and marketing strategies. Branding provides avenues to create awareness of a service or product while establishing consumer loyalty of stakeholders (McPherson 2008). While consumers possess the ability to make multiple choices in healthcare, branding a healthcare facility or service, aids

The decision to begin, enter, or continue with a business venture has a specific amount of risk associated with the undertaking and once begun specific goals and objectives need outlining and measurement devises put in place to confirm the future success of the entity. In a simple form, a strategic plan determines where an organization is going during the year to two years, how it will get there, and if it can reach the objective desired. There is a variety of approaches in a strategic plan but what need the most consideration is the leadership in an organization, organizational culture, and the organizational environment. One manner of ensuring the continuity and attainment of a

With the evolution of healthcare reform, it is imperative that healthcare organizations utilize target marketing as a way to recruit new business and stay competitive against major organizations. In order to effectively use target marketing a healthcare organization must carefully and precisely identify its target audience, geographical area and needs, as well as any competitors within the geographic area. Thornhill and White state that a unique advantage must be difficult, if not impossible, for other to compete against. Once a complete understanding of the audience and its needs has been established the facility can then start building its program and recruiting key players. In order to stay competitive and an industry leader, it is also

Chris Bevolo is the author of, Joe Public Doesn’t Care about Your Hospital. He is a healthcare marketing change agent and owner of Interval, a Minneapolis-based healthcare marketing firm that is leading the transformation of healthcare marketing. He is an author and frequent keynote speaker. In his book, Joe Public Doesn 't Care about Your Hospital: A Manifesto for Transforming Healthcare Marketing, Chris Bevolo identifies five key beliefs organizations must utilize if they want to break from the past and move their marketing strategies forward finding better ways in the face of intense changes for the future; 1. Engage consumers with relevant messaging and content 2. Embrace new tools and techniques 3. Break bad marketing habits 4. Drive brand building 5. Build a market measurement discipline.

Marketing is the process by which the companies create value for customers and build strong relationships to capture value from customers in return (Kotler, 2011). This definition can be altered by APNs as “the process by whereby APNs create value for their patients and build strong relationship with them to meet goals and to capture value from them in return.” The meaning of this is that only if APNs build significance and accomplish better results by taking care of patients and families, then APNs are reimbursed for their work, more clients come to see them, and patients will have better health. There are two types of APN marketing. First, the new APN graduates should market themselves as they prepare to get on on their position as APN providers by describing their credentials, abilities and experiences that will persuade a future employer to propose an interview, employment and contract.

Pfizer Inc. is a large pharmaceutical company that engages in the discovery of new technologies, the manufacture of prescription and "over the counter" (OTC) medicines, as well as the marketing of such products. It operates in three distinct segments that include Human Health, Consumer Healthcare, and Animal Health. For fiscal year 2004, the company generated approximately $53 billion in revenue that contributed to over $11 billion in net income. (Pfizer, 2004)

Today’s business world is one of many challenges; challenges with our Federal Government encroaching upon the business world with regulatory changes and restrictions, challenges with an ever-changing economic climate that seems to swing in either direction and challenges with both political parties that engage in meaningless finger-pointing, rather than looking for solutions. Having a Strategic Plan in place is important to ensure that any business has a successful start to their business life.

I conducted my business plan research on Bell Stores. My interest is the actual size of the Bell Stores chain. In 2002 they transitioned to Bell Stores, formerly known as Citgo and Shell. They combine the business ideas of gas sales and convenience store to draw a larger customer base. While most business plans are required for investors and banks to give financial support I am only finding ambiguous business plans. Many businesses that see a lot of success in a short time typically do not disclose their full business plan publically to protect themselves from their competitors.

The provider selected for this assignment is Aetna. Aetna Insurance Company organized an annuity fund to sell life insurance in 1850. “In 1853, the Annuity department separates from Aetna Insurance and is incorporated as Aetna Life Insurance Company. The company 's first president is Eliphalet A. Bulkeley. The "Aetna" name is retained to take advantage of the good reputation of the original Aetna. The name was inspired by an 11,000-foot volcano on the eastern shores of Sicily, Mt. Etna, which was the most active volcano in Europe (Aetna, n.d)”.

The central concept of marketing is the exchange of something of value between the provider and the purchaser. Determining what the consumer need, want and desire and delivering it better than the competitors is the goal of marketing (Longest, Rakich and Darr, 2000). Healthcare is becoming more business oriented and using marketing tactics to increase consumer use of the services and products the health care system offers. Ensuring marketing of the right products and services is successful the organization’s mission and marketing need to be in alignment. This alignment begins with the strategic planning process, which

Marketing in long-term care settings is a growing trend according to recent studies. Uncompetitive markets were not a need for nursing homes to develop marketing strategies, bed availability, and restrictions in reimbursement before the last decade. Marketing chiefs were hired for the first time around 1994 because of an increase in nursing homes staff assigned to activities for marketing. At the same time, attendance at marketing seminars broadened, and staff doubled in many nursing home chains. Success for nursing homes has little evidence in terms of implementation marketing strategies or the success of a broadened marketing staff.

A business plan is the core of your business and a must have. It is the roadmap that brings your business idea into a reality. A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. It guides your business from the start- up stage to developing, growing and managing your business. It can also be used to get funding.

The development of a new plan for business and its implementation needs a lot of effort and time. However, our dedicated experts developed the plan and implementation procedures following the 10 steps which are