Whirlpool Case Study

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Company Background
Whirlpool Corporation is the number one major appliance manufacturer in the world. Whirlpool Corporation was incorporated on August 10, 1955. It trades on the NY Stock exchange under WHR. Whirlpool is one of the world's top home appliance makers. It specializes in laundry appliances, cooking appliances, refrigerators and freezers, compressors, dishwashers, mixers and other small domestic appliances as well as manufactures and markets home appliances. Whirlpool has huge global experience in the consumer electronics business as well as a strong research and development capabilities to innovate consumer electronics. As of December 31, 2016, the Company manufactured products in 14 countries and sold products to over 135 countries. Whirlpool does an excellent job marketing in global markets throughout the world under popular brand names, such as Whirlpool, Maytag, KitchenAid, Consul, Brastemp, Roper, Amana, Bauknecht, Jenn-Air and Indesit. The Company has different segments including the North America; Europe, Middle East and Africa (EMEA); Latin America, and Asia segments. Major customers for the Whirlpool Corporation include retailers Lowe's, Home Depot, Sears, and Best Buy. In 2016 the corporation had approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers. Whirlpool strives to be the leader in home appliances and does this by being innovative and promoting corporate entrepreneurship throughout the
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