Whirlpool Case Study

6891 Words Aug 13th, 2010 28 Pages
Study Centre: Darlinghurst, Sydney

ITC501 Strategic Information Management
(Faculty of Business)
Spring Session 2009

Subject Lecturer:
Sanjay Jha

Assessment Item 2
(Due 2nd November 2009)

By Samer Krim csu11367408 TABLE OF CONTENTS
Executive summary 3
Inputs into information systems 3
How IT can affect industry attractiveness? 4 The threats of new entrants 4 The bargaining power of customers 5 The bargaining power of supplier 5 The threat of substitute products 5 Competitive rivalry between companies of the same manufacturing industry 6
Value Chain Analysis 6
Product life cycle 8
Boston Box Portfolio Analysis 8 The Star 8 The Wild Cat 9 The Cash Cow 10 The Dog 10
McFarlan’s matrix 10
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Whirlpool business application vision starts with the SAP Enterprise Portal as the main interface; then it is composed in a way where management and reporting analysis is placed at the top of the application hierarchy with applications such as SAP BW and SEM. Then comes the customer relationship management alongside supply chain organization standing on the level of standard planning and commerce systems such as SAPAPO and CRM and at the bottom of the hierarchy we have the standard business system application for sales and distribution, manufacturing and depots management and finance such as SAP R/3.
Whirlpool has almost a 100 separate SAP instances running across the company. This was a sign of a gradual proliferation of business process happening over time. So the necessity to import a SAP platform on which the company expands its processes was inevitable.

How IT can affect industry attractiveness?

Porter’s competitive force model is made up of the following:
The threat of new entrant
The bargaining power of suppliers
The bargaining power of customers
Threats of substitute products
Competitive rivalry between companies

To interpret each of these in relation to IS in Whirlpool, we need to understand the role of SAP in the way it provides its application services. In this instance, through the adaptation of SAP NetWeaver, SAP has become
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