Whitbread Costa Coffee

This report completed by observation of how management works and what type of leadership in the costa coffee shops in the UK, the establishment based on chain of coffee shops around the country and has many employees who comes from different background and walks of life which represent Cost company as a rich culture to attract many customers to increase their revenue.

The company’s non-branded businesses consist of plantations and extractions vertical. There was a growth in profitability due to volume and price realization. Tata Coffee has also been awarded the ‘Most Ethical Company’ title in the Agriculture

Costa Rica now provided raw material for Starbucks which accounted for about 15 percent of the total coffee beans Starbucks needed every year. Costa Rica as one of the raw material suppliers plays an important role in global value chain. Coffee has played a pivotal role in the development of Costa Rica. It has shaped social, cultural and political institutions and is still one of country’s major agricultural exports. (Anywhere, 2016) The global value chain in this coffee industry can be described that Starbucks, the centre in this coffee global value chain, purchasing raw materials (coffee beans) from coffee farms in Costa Rica, reprocessing and reproducing in retail shops, selling the finished products (various kinds of coffee) to customers in the world.

The table is the financial analysis comparison between the first and the second largest coffee retailer, Costa Coffee and Starbucks, in the UK in 2014. Costa is the biggest (UK based) coffee chain in the country stated 12% in Market Share (Whitbread PLC Annual report and accounts 2013/14, 2015) and generated 1999 (+8.6%) stores in 2015, aiming to open 2,500 stores by 2020. (Mintel, 2015) Compare with Starbucks Coffee (US Based) showed ___ in Market Share, owned 780 (+6.7%) stores across the UK. (Mintel, 2015)

KaPow coffee is a unique coffee shop that combines coffee and comic books into one experience. The shop is owned by Laura Davidson and her brother Martin. Both found the idea of opening their own business exciting, and the response they have gotten so far has been very positive. “Customers can order themed drinks, like The Dark Side Mocha, as a tribute to their favorite “Star Wars” characters and the late actress Carrie Fisher, who played Princess Leia in the iconic film series” (Harvey para 16). Their main customer base is lots of college students because the location is near UCCS, but also families and many people who are comic book fans. They have a huge selection of comic books and even take specific requests. To get their name out into the community they use social media, and have hosted events like trivia night and a safe New Year’s Eve party. “As the shop builds their reputation among eager customers, Davidson said their primary goal is to have fun” (Harvey para 27).

The Costa mission is to save the world from mediocre coffee, and that sentiment is echoed in everything the company does. The goal of every Costa enterprise is to leave a lasting positive impression.

Whitbread PLC is a multinational as well as diversify company which held businesses such as hotel, coffee chain and restaurant companies. Whitbread is part of the FTSE 100 Index and can be found on the London Stock Exchange lists. There are seven companies currently flagged under Whitbread, namely; Costa Coffee, Premier Inn, Table Table, Beefeater Grill, Brewers Fayre, Whitbread Inns and Taybarns.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

TOC o "1-3" h z u HYPERLINK l "_Toc334650418" 1.0 Introduction PAGEREF _Toc334650418 h 3

Under the Weaknesses and Opportunities (WO) strategy, the company needs to utilize product innovation, in research and development to create healthier coffee options to attract emerging markets and to retain health conscientious U.S. customers.

Starbucks inbound logistics comprises of the firm’s quality control specialist in selecting top-quality Arabia coffee beans from suppliers that maintain a sustainable approach. Starbucks supports ethical sourcing by operating “responsible purchasing practices, farmer support…” (Starbucks, 2016) also corporate social responsibility (CSR). Additionally, their tactic is utilizing the “Coffee and Farmer Equity (C.A.F.E.) Practices” (Starbucks, 2016), wherein this approach is the first set of sustainability benchmarks in the coffee industry and is certified by third-party logistics professionals. The C.A.F.E. Practices has assisted Starbucks in relation to generating a “long-term supply of high-quality coffee” (Starbucks, 2016) and influencing the lives of the farmers and their communities. Furthermore, Starbucks utilizes economies of scales in their inbound logistics activities by developing outstanding supply chain procedures by using C.A.F.E. and also includes collaborating internationally with managers discussing strategic alliances through suppliers for their products. Starbucks have recently

With the development of economic globalization, “fast food” becomes a more and more substantial industry in the business world, which adapts to the pace of people’s life. Each organization spares every effort to stand forward the competition due to the fierce competition. In this article, we focus on the “Starbucks”, a prevailing coffee manufacturer in recent years.

First of all, Coffee-Mate´s main benefit is its ability to replace cream or real milk. Furthermore, it can be stored for a much longer time than milk or cream making it a good substitute. People who cannot drink coffee without milk don’t need to carry around or look for milk since coffee mate will do the same job. In addition it is made of health promoting ingredients such as dried glucose and vegetable fat. However it cannot be legally defined as non-diary since it also contains milk derivatives. This can be considered a benefit to Coffee-Mate when it comes to customers who like the flavour and thus also makes them use less sugar for sure. Another

A. The company has the opportunity to expand its global operations. Some new markets for coffee such as India and the Pacific Rim nations are beginning to emerge.

HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th, 2013 AN Xini, Michelle LAM Olivia Looi YUNG Sin Yi, Cindy TSE Hung, Angela CHAN Ka Yan, Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337   Table of Contents 1.0  Executive  Summary  .........................................................................................................  4   2.0  Business  Concept  ..............................................................................................................  4   2.1  Mission  Statement