White Castle

Fast food marketing is a dirty political game. Marketing is a tool of power, more specifically money power. Successful marketing strategies propelled fast food and beverage companies to some of the most stable corporations in the world. But how did these mom and pop shops dominate the competition? They created a commodity through marketing. Cool people drink coke not pepsi. Ronald and his friends hang out at McDonalds, and so should you, were the implications. Marketers went as far as advertising in schools. Coke or Pepsi for lunch instead of water and milk. Big Cola poured Millions of dollars into the struggling public education system. This accomplished a cradle to the grave type of marketing for beverage and fast food companies. Things changed so fast and the public made huge illogical leaps in the name of saving time. And in doing so, endangered our children.

Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.

The fast food industry has played a role in America’s economy. Fast food restaurants are the leaders in so many different things. They lead in marketing and jobs employed. “The tremendous success of the fast food industry has encouraged other

Eric Schlossers book Fast Food Nation is not only an expose of the fast food industry but also shows how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads globally. He connects the social order of society to the kind of food it eats and the way it eats that food, and relates fast food to other social processes and institutions. His facts are based on years of research and study, and are presented in and easy to follow narrative. Schlosser is so thorough and convincing in his argument, it's impossible to

There is no doubt that any industry, regardless the service, will want to make as much money as possible. The

As I read the Glass Castle, the way Rose Mary behaves, thinks and feels vary greatly and differently throughout the memoir. The immediate question that pops up in my mind is to ask whether Rose Mary carries some sort of mental illness. Fortunately, given the hints and traits that are relevant to why Rose Mary lives like that in the memoir, we, the readers, are able to make some diagnosis and assumptions on the kind of mental illness she may carry. To illustrate, one distinctive example is when Rose Mary blames Jeannette for having the idea to accept welfare. “Once you go on welfare, it changes you. Even if you get off welfare, you never escape the stigma that you were a charity case.” (188). In my opinion, Rose Mary is being nonsense and

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

A further motive for the choosing this product is due to the product’s small scale. It can be prepared swiftly for consumers. This provides White Castle with a competitive benefit in comparison to its competitors. Potential customers will likely expect to receive their meals in a timely manner, rather than tediously waiting for it. This can serve as a marketing strategy for consumers to invest in the business.

We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individual's life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of the American society is accelerated day by day, the fast food industry has gained its place on the market. Even if individuals are well aware of the problems they can and will encounter if they eat fast food, they are forced by the circumstances to fall back on it.

Explaining just about one quarter of the United States population eats fast food every day , he claims that fast food restaurants have “not only [changed] the American diet, but also our landscape, economy, work force and popular culture…and the consequences have become inescapable regardless ” how often you eat it ( Schlosser, 2004, p.3). According to DATAMONITOR a market research firm’s Fast Food Industry Profile,” [in] the United States fast food market grew by 0.2% in 2009 to reach a value of $71.4 billion. And, the compound annual growth rate of the market in the period 2005–09 was 3.7%” showing even years after the book was written, fast food continues to take a greater market share of consumer’s food dollars (“Fast Food Industry profile”,2010, pg. 12).

Specific Purpose: To inform my audience about fast food in the United States and its effects.

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

Subway Sandwich effectively competes with other fast-food restaurants by including and promoting healthier meals into its menu, as demonstrated by