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White Glo

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This report analyzes the organisation White Glo’s and their marketing of their new whitening toothpaste Charcoal. White Glo was established in Australia in 1993 and is today one of the leading whitening toothpaste company in Australia and a global leader within teeth whitening products. It can be purchase in bigger supermarkets and pharmacy’s in Australia such as Coles, Woolworths, Priceline Pharmacy and chemist warehouse. It is also available globally in other countries and through the company’s website. The product has strengths such as clinical benefits that not all competitor has and weakness such as the color of the toothpaste. It also has opportunity, like being different from other competing product. There are some threats such as the …show more content…

White Glo was established in Australia year 1993 and is today one of the leading whitening toothpaste manufactures in Australia and a global leader within teeth whitening products. The company manufactures everything from whiting toothpaste to whiting mouthwash. Their product “charcoal” is one of their newest whitening toothpaste. In Australia it can be purchase in supermarkets such as Coles and Woolworth. It can also be found in pharmacies such as Priceline Pharmacy and online through the e-tailor pharmacy, the chemist warehouse. White Glo’s products such as Charcoal are also exported worldwide to top suppliers in South Africa, USA, Greece, UK, Middle East and Asian. Their product is in fact available worldwide do to their recent years development of making it possible for customers to buy their product through their website (White Glo …show more content…

The core empowers the use and benefits of the product which in this case is that you get white and healthy teeth. The actual product is the tangible physical product, the toothpaste itself. The augmented is the non-physical part of the product, for this toothpaste the augmented is quality, flavor and return policies. Depending on what consumers uses, the product is divided in to two classes, consumer product and industrial product. Toothpaste is considered a consumer product since it is bought for personal use by final consumers. Toothpaste also falls in to the categories of convenience goods because it is frequently purchase, takes little planning, comparison or shopping effort, has low customer involvement, a wide spread distribution, convenient locations, is mass promoted by the producer and have a low price. It is also non-durable because it is used a lot and last for a short period of time (Armstrong et al. 2018,

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