White Paper - Key Success Factors - Fast-Food Industry

Fast food is food that is already cooked so there isn’t much of a waiting time. This is why fast food is so appealing instead of spending hours over an oven making a meal you don’t even need to get out of your car to get it. Fast food has been around for nearly a century now, but it became more popular in the 1940’s with McDonalds starting up. Other fast food shops start to open up over the next few years.

Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success

| McDonald’s is a food service retailer and aimed at making profit and its restaurants are owned and operated by local people worldwide. Its mission is becoming a leader in food sector and best customer service according to their needs. Their main product is food.

Fast food is exactly how it sounds: food that can be quickly produced for a simple meal. Although they may be satisfactory, they are anything but healthy. Eating fast food is appetizing which is one of the main reasons it is so popular. Not only does it taste good to many, but it is inexpensive, too! America is the number one place for fast food. There are over 160,000 fast food restaurants in the United States and over 50 million Americans are served fast food daily. The frequency of eating fast food is also a problem because according to statisticbrain.com 44 percent of Americans confessed to consuming fast food once per week. What people do not realize is the harm that fast food is doing to their body. Not only is fast food a

When reviewing some of the best performing stocks in the business world, they all have one thing in common – a tremendous brand. A company with a strong brand name like McDonald’s Corporation means a lot in the retail sector and investing in a highly-admired brand that offers an easy-to-understand, fairly straightforward company is a good business decision.

'Fast food is quickly becoming America 's cigarette, causing more death related illnesses than a pack of smokes. Before you judge your friends for lighting one up, take a look at the food you 're ingesting and what it 's doing to your body. ' Fast food is one of the convenient ways people around the world eat these in this new era. The life style in these days has been change regarding the way that people eat. In this modern time, eating fast food becomes a daily habit that people really enjoy to eat and is cheap to buy. McDonald’s, Burger king, Wendy’s and Taco Bell are just examples of the most well-known fast food restaurants in the whole wide world. The history of fast food was in the early twenties since the first fast food restaurant opened. This type of food choice has become even more appealing to the world in which we live today. It 's impacted our nation in many ways you can say.

The aim of McDonald’s is to serve good food in a friendly and fun environment and to provide good returns to their share holders. So the purpose of McDonald’s is to satisfy their customer with high quality of food, quick service and value for money.

McDonald’s emphasizes cleanliness and food safety, in addition to quality and value service (QSC&V), through which it has succeeded in obtaining customer trust. The company also stresses ethical practices, dependability, and truthfulness in dealing with customers (McDonald’s, 2012, p. 1). Moreover, McDonald’s employs a coordinated marketing strategy that involves analyzing customer wants, creating products to satisfy his or her needs, setting the right prices and enhancing awareness of

Fast food, the highly addictive food that many people can not go a day without eating. In our society today fast food has become the “norm” when we are looking for something to eat, causing our society to accept it as something to be eaten ALL the time. Fast food can affect our bodies more than most people comprehend. According to the United States Healthful Food Council, they say 8 out of 10 people eat fast food monthly and half say they even eat it weekly. By ingesting these large amounts of fatty, salty, and sweet foods, children and adults are becoming increasingly obese. Fast food causes long term negative health effects and is a direct contributor to America 's increasing obesity problems.

Fast Food can be defined as quickly made food that is sold in restaurants as a quick meal or to be taken out. The first fast food restaurants came around the 1920’s and have since then, blown up to be its own part of American Culture. Chances are, if you live in the United States there is a fast food restaurant within a mile of your house. As the century progressed these fast food restaurants expanded to countless countries across the world becoming a big part of peoples everyday lives. Since there are countless fast food franchises selling generally the same products, the market is extremely competitive. Fast Food franchises participate in aggressive marketing and are always trying to stay in the good graces of the public eye. One slip up and chances are they are going to lose a vast amount of business. As much as they try though there is no possible way they would be able to anticipate some of the public relations blunders that occur especially in an age where there are eyes everywhere in the form of cameras and social media. One of the biggest public relations disasters in recent memory involved the fast food pizza delivery franchise Domino’s and another more recently involving Starbucks.

Fast food is also of, relating to, or specializing in food that can be prepared and served quickly. The United States has the largest fast food industries in the world, and also there are many fast food restaurants in over 100 countries all over the world. Fast food is a major health issue because it causes obesity, type 2 diabetes, and high blood pressure.

McDonalds is a fast food restaurant and its purpose is to provide the best and fastest customer service so in this way it will give the organisation a good reputation and help them to make more profit.

Fast food is the term given to food that is prepared and served very quickly, first popularized in the 1950s in the United States. The “fast food” term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. Once you take your first bite you only find yourself coming back for more. Fast food is responsible for the biggest legacy in food industry, plays the biggest role in our economy and has taken part in our society’s pop culture.

The second force that acts on the industry is the threat of new entrants. Fortunately for McDonald’s and it’s over 30,000 restaurants world-wide, the corporation has set itself in a position of dominance. Using a growth strategy, “McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry, through franchising, McDonald’s is able to reach nearly every corner of the globe” (Shell, Ellen Ruppel).

Fast food, by name itself is the food that consumes comparatively less amount of time to be prepared than the food that we order from the restaurants. They are preheated and precooked which is served to customer in a packaged form or take away. Fast foods are the most common food these days and these restaurants are growing rapidly worldwide. People of all ages love fast food and it is more popular among young people. The important reasons for this business to grow are the busy schedule people have today. Fast food saves a lot of time and is providing employment to large number of people. In contrary to that, it is unhealthy, and people are gaining weight constantly.