White Revolution

2929 Words Oct 24th, 2010 12 Pages
The low productivity of Indian cattle has been the central concern of livestock policy throughout the last century. In the First Five Year Plan, the Key Village Scheme (KVS) was launched to improve breeding, feed and fodder availability, disease control, and milk production. To meet urban areas' need for milk, the government promoted state-owned dairy plants to handle milk procurement, processing, and marketing. In 1959, the government Delhi Milk Scheme (DMS) was set up to supply milk to the urban population of Delhi. This scheme adopted the method of departmental milk procurement from the milk-producing areas around Delhi by setting up its own milk collection and chilling centers. Though the collection was started from small milk
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Operation Flood's objectives included:
Increase milk production ("a flood of milk")
Augment rural incomes
Fair prices for consumers

Programme Implementation:
Operation Flood was implemented in three phases.
Phase I
Traditionally, India has been an importer of dairy products. Phase I (1970–1980) was financed by the sale of skimmed milk powder and butter oil gifted by the European Union (then the European Economic Community) through the World Food Programme. NDDB planned the programme and negotiated the details of EEC assistance.
During its first phase, Operation Flood linked 18 of India's premier milksheds with consumers in India's major metropolitan cities: Delhi, Mumbai, kolkata and Chennai, thus establishing mother dairies in four metros.
Phase II
Operation Flood Phase II (1981–1985) increased the milksheds from 18 to 136; 290 urban markets expanded the outlets for milk. By the end of 1985, a self-sustaining system of 43,000 village cooperatives with 4.25 million milk producers were covered. Domestic milk powder production increased from 22,000 tons in the pre-project year to 140,000 tons by 1989, all of the increase coming from dairies set up under Operation Flood. In this way EEC gifts and World Bank loan helped promote self-reliance. Direct marketing of milk by producers' cooperatives increased by several million litres a day.
Operation Flood was jointly sponsored by the
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