Whitsunday's Events Ltd: International Business Analysis

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

In “Privacy under Attack,” the authors discuss some potential ways of how our privacy could be in danger or stolen by companies or accessible by administration and corporations. According to the authors, some ways that our privacy could be in danger are first through video records and picture taken by traffic cameras and surveillance cameras for us. Second through illegal “wiretaps” by the government that could hear our conversations. Third, our privacy and personal data could be “monitored by corporations through the role of club cards, raffles, or refunds that outside companies’ collection of data about us can then be sold without noticing, given consumers the optional to search for the box on any frame to indicate they don’t want their personal

Jill Lepore the author of the article “The Prism: Privacy in the Age of Technology” examines the concept of privacy in a world that has changed significantly from the 1800s. Lepore asserts that an age of publicity was ushered into society due to the shift from a world shrouded in secrecy to one inundated with transparency. Regardless, there have always been cases where privacy has been violated.

According to industry research reports, the role of social media within business organisations can encourage collaboration, strategic agility and potentially improve worker productivity, thus requiring business to consider and define approaches to social media use within their organisations.

The online world has recently changed from being able to make a phone call in privacy to having someone being able to hear your every word, without you even knowing. Our value of privacy has changed over the years as we have somewhat taken for granted the privacy we originally had. Some could even say that we have arrived back in the future in ‘Nineteen Eighty-Four’, with the lack of privacy that we currently possess.

Social media is a necessary component for businesses in order to expand their market. By using the right social media tactics it will bring company enormous benefits. Not all companies can find the right platforms or method at the first time, but when use it more frequently, you will find the best way to market the company. I believe social media will be more advanced in the future and it will become a main tool for businesses to

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Social networking has never been more popular, with social tools accounting for 20 percent of all online activity, per ComScore (Laudon & Laudon, 2016, p. 65). Many of today’s employees are already well versed in the basics of public social networking using tools such as Facebook, Twitter, and Instagram (Laudon & Laudon, 2016, p. 65). Social media is the next wave of the digital transformation that started with the web (Holmes, 2015). Social media has already profoundly altered the way individuals communicate with one another and is changing how businesses communicate with customers. In fact, three-quarters of online adults in the U.S. now use social media sites (Holmes, 2015). Social media, like it or not,

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

The issue of privacy has become one of the hottest topics in information. Privacy deals with both ethical and legal aspects of the organisation. The right of individuals to be left alone and secure their personal papers or data by looking at the information that customers provide to the organisation website is secured that no one but the Royal Philip Electronics staff have access to the information and protect it from the outside people. This will give confidence to the customers that their information that has been corrected will be used explicitly for providing services and not for any other purposes.

Social media is a powerful source through which companies are able to establish real time connections with consumers, employees and investors and build these personalised relationships with a global reach (Safko 2009). Living in an age where iPhones are produced at a faster rate than babies being born (Ford Report 2012), consumers are armed with real time connectedness through their mobile devices, and tablets which will continue to facilitate the widespread use of social media. Since social media is a lower-cost tool that enables companies to engage in direct consumer contact it can be significantly more efficient than relying solely on

From King Street to Wall Street and from classrooms to boardrooms, there is a revolution happening and it is being driven by how we communicate with each other and by the unprecedented rise of what is commonly called “social media”. (Dictionary.com, 2014) Social Media is the use of dedicated websites and applications to interact with other users, or to find people with similar interests to one 's own. (Dictionary.com, 2014) A business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers. The historic invisible walls of the Internet are being broken down daily, locally and globally. Social media touches nearly every facet of our personal and business lives so it’s imperative for social media to be an integral part of a company’s overall strategy, a business’s overall success will be partly owed to the success of their social media use. Social media will be a business’s customer today, tomorrow, their employees and others.