Who Created Michael Jordan

Michael Jordan was one of the most liked and influential Nba player of all time. He’s impacted more people in sports, Fashion, and overcoming Racial discrimination than any professional athlete ever.

Michael Jordan. MJ, Air Jordan, His Airness, Money, Black Cat, the list goes on. Call him what you want, but one thing is for sure; he is one of the greatest and most influential athletes of all time. Not only did he leave his mark on basketball forever, but he also sparked the the globalization of American sport. Growing up in a small, middle class town, Jordan defied all odds in order to make it as a player. He was cut from his high school team as a sophomore and dealt with racism soon after, yet finished his NBA career with six championship rings (LaFeber 30). But how did Michael Jordan become the icon that is pervasive today?

The revolutionary marketing campaign surrounding the unproven rookie was considered very urban for the time. During Nike’s early years, they had a difficult time pushing sales for their brand new athletic sneakers filled with air. This all changed seemingly overnight when the young Jordan took the basketball world by storm, dominating the opposition night in and night out. The Air Jordan I launched in 1985 in a black and red colorway to match the uniform of the Chicago Bulls. For $80, people could purchase a pair and experience what Nike called “human flight”. To add even more to the Nike and Jordan craze, the Jordan I failed to meet the National Basketball Association’s sneaker color standards at the time, due to a lack of white color. Jordan refused to stop wearing his own shoe, and the NBA began to fine him $5,000 per game that he wore the shoe. Because of Michael’s outstanding performance on the court, the Jordan I was flying off the shelves, selling out at almost every major retailer. These sales were more than enough for Nike, so they began to pay off the fines from the NBA. Then, the greatest sports ban in history took effect. On October 18th, 1985, the NBA officially banned the Nike Air Jordan I from the league, making it illegal to wear them for play. What was thought to be the death of the sneaker was the complete opposite. Nike pushed back

Michael Jordan, a man who is idolized for his athletic prowess, once said “I’ve failed over and over and over again in my life and that is why I succeed” (“Michael Jordan Quotes”). 2.5 million dollars is an insane amount of money, so imagine how twenty-one-year-old Jordan felt signing this deal with Nike.inc; who used this as an opportunity to launch the Air-Jordan shoe, with the iconic Jump-man logo on the side. The popularity of these shoes led people to stand in lines and even steal them from others. Jordan’s immense talent earned him over thirty million dollars per season, but his businesses earned him a large chunk of money as well. MJ became the star of the hit movie, Space Jam, and endorsed products such as McDonalds, Hanes, and Gatorade. Three years after his retirement from the NBA, Jordan became an owner of the Charlotte Bobcats, currently the Hornets, becoming the first former player to own a franchise (Dodds, Colin). MJ supports over fifteen different charity cases, and some of them being: LIVESTRONG, Make-A-Wish Foundation, and Special Olympics. His good-natured attitude and morals off the court added with his immense skill on it, firmly place him as one of the best players ever (“Michael Jordan: Charity

Michael Jeffrey Jordan or MJ is an American retired professional basketball player, businessman and Chairman of the Charlotte Hornets. Michael has all these great titles under his belt that make him the millionaire he is today. However, his most significant accomplishment throughout his career is being the inspiration for the production of Air Jordan basketball footwear and athletic clothing produced by Nike. These accomplishments wasn’t reached overnight, it took lots of dedication and hard-work. Most people think that following in successful persons footsteps is difficult. It is, but it is possible. There are tremendous amounts of steps that you could take to achieve similar results and achievements.

Michael Jordan by JJ Stevens Michael Jordan was an elite all-star, known around the world as the best basketball player in the world. Most people know him nowadays because of his enormous selection of basketball shoes, but researching him made me understand why he even has a shoe brand. Most people have know idea that when you bring up conversations about Michael Jordan, they are actually talking about a being that has had so many rewards, so many titles, and surpasses almost any player now and then when he played still. His accomplishments led the way to him starring in a multi million dollar movie “Space Jam” and a successful shoe brand sponsored by nike. But with those accomplishments he really just made the rest of his family tree will be millionaires without a doubt.

There is no other player that is widely associated with basketball than Michael Jordan. It is not just about his moves on the hardcourt that made this shaved wonder a legend of the game. Why he is revered among basketball fans elsewhere is not only the way that he carries his team to victory but also his manners and conduct outside the court. Affable and approachable, Michael Jordan became not only a symbol for the National Basketball Association but he also carried the sport on his shoulders at a time when the sport needed a hero and someone who can set the game at a competitive level against such sports as boxing, soccer, and baseball. But believe it or not, despite his iconic status, Michael Jordan would not have risen to fame if without his trusted ally: Air Jordan shoes.

So Jordan was coming off a very great season at the University of North Carolina. He also led the USA to a gold medal in the 1984 Summer Olympics. A lot of people believed that is market value was at a high.That is when Nike got on track. Phil Knight, CEO of Nike, put together a group to brainstorm the most profitable way to market Jordan to basketball fans. In fact, Nike had a plan for promoting Jordan even before Jordan played on NBA hardwood. Nike was taking a big risk on someone who was not set up to be a star or even someone in the NBA. Nike offered him a deal that would earn him $7 million over five years. So then the most recognized basketball shoes ever to be created, the “Air Jordan 1!” The original black shoes with a red swoosh and a creamy white laces to go with it. Those shoes went off blew the

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

I think that that will solve a lot of the problems.” TJ Jacobs, a self-proclaimed Sneakerhead and shoe store employee, offers an explanation to the reason why Michael Jordan releases a limited amount of shoes. “It wouldn’t be an exclusive shoe or as popular if everyone could get it. The shoe wouldn’t have the same value.” Jacob says he not only camps out for shoes for himself, but he buys pairs that he can sell to people who couldn’t get a pair. He says that he once bought a pair of Jordan Galaxy Rookies for $400 and sold them for $600. There is a lot of money and time invested in the marketing and selling of Jordan sneakers, and the brand continues to

Jordan brand, which is made by Nike was established in 1984. The brand is known to be premium Nike. Jordan brand is inspired by the greatest basketball player to ever play the game, Michael Jordan. Jordan 's logo is known as the jump man, which is a silhouette of Michael Jordan dunking a basketball. Jeter and Jordan became great friends. Jeter had custom clothing and cleats made for him by the Jordan brand. Michael Jordan asked Jeter to wear the products, which caused him

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Since then, the fashion world took notice of the humble rubber shoe.” When Jesse Owens wore Adidas, it became so popular that the fashion industry noticed. However, Michael Jordan might have made the biggest popularity impact. Chan says “One landmarks moment in the history of sneakers was undoubtedly in 1984, when Michael Jordan signed a contract to wear a pair of sneakers from Nike called Air Jordans. Even though Jordan has retired, Air Jordans continue on as one of the best selling footwear in the

They weren’t always this huge booming business worth billions. The company's revenue went from $28.7 million in 1973 to $867 million in 83. But things started to turn on them toward the end of 1983. In February 1984, the company reported its first quarterly loss ever. Nike needed something (or someone) to carry the weight and help them regain the money they had lost. Michael Jordan always just wanted to wear Adidas in the NBA, he had no intention of signing with anyone else; “I have no interest in going there,” Falk said Jordan told him. “Just do what you need to do to get me with adidas.” (Falk was Jordan’s agent at the time) Even though Jordan had given the “orders” to stay with Adidas Falk decided that the best place for Jordan was with Nike. Jordan was so stubborn that Falk actually had to convince Michael’s parents to convince Michael to go to the meeting. They met with Strasser, designer Peter Moore, and those responsible for basketball at the company, Howard White and Sonny Vaccaro. After a video to the song Jump and 2 die-cast Mercedes cars Jordan decided that Nike was the place for him. Nike offered MJ $500,000 a year for five years, which was unheard-of at the time. The Air Jordan Is, at a price of $65 a pair, hit stores in March 1985. By May, Nike had sold $70 million worth. By the end of the year, the Air Jordan franchise had more than $100 million in revenues. In 2012, Jordan brand sold $2.5 billion worth of shoes, its best

Nike is now one of the biggest and most recognizable brands in the world is largely due to Phil Knight who transformed Nike into a global powerhouse, known both for its successes and its controversies. In the process he turned athletic footwear into fashion. In the article titled, "How Nike Turned Running Shoes into Fashion," the author talks about how Knight used marketing as a strategy to advertise the most practical of footwear, as fashion. Sneakers started as luxury items in the 1890s when the first rubber-soled athletic shoes debuted in the U.S.