Who Is Kanye West's Yeezy?

Kanye was one of the people who got me into liking fashion; he always had a demeanor of not caring and does whatever he wanted, now many people say that he’s an arrogant person or narcissist that only cares about himself. But I view differently, he does have a big ego, also he can back up his ego. He changed the whole music game and became wildly successful in whatever he pursued. Kanye released his first shoe in 2009 called the Nike Air Yeezy , which retailed $215 and they sold out immediately. He then released the Nike Air Yeezy 2 the shoe was released with 5000 of each color way in 2012. The retail price was $245, the shoe gained fame for its crazy inflated resale value upwards of $4,000. There was also two premier colorways of the shoes which were Solar Red and Pure Platinum; there was also another colorway release called Red Octobers once the shoes were release they all sold out immediately. The demand for the shoes exceeded the supply for the shoes. This caused the shoes that were resold by buyers that could cost over $36,000 a pair on ebay. The Red Octobers peaked in sales of $1.4 million on its release. On the last three that were sold, “sold for $36,900.00, Nike Air Yeezy II Red October Size 10.5 (Feb. 10th) $15,000.00, Nike Air Yeezy II Red October Size 10.5 (Feb. 15th) $11,000.00” (terapeak.com). Kanye is also releasing another shoe called the Yeezy Boost “Moon rock” on November 14, 2015 this shoe has an insane amount of demand, many people want to get ahold of this shoe because it was designed by Mr. West himself. They’ll retail for $200 and WILL sell out within a few seconds of its release. The average resell price is $1000. This shoe release will contribute to the economic impact of the fashion industry on the

Kanye West has been an icon in American hip-hop culture for over a decade. His music, fashion line, producing skills, and flamboyant personality has influenced many people for generations to come. Coming out of Chicago, many people in the music industry didn't even think Kanye had a chance to become a figure in hip-hop, but his hard work and persistence paid off. Kanye started off his music career as a producer. He produced music for the likes of major artists such as Common and Jay-Z. His first major breakthrough came from producing Jay-Z’s “The Blueprint”— which is certified 2x platinum. Kanye believed he could be a successful rapper as well, but music executives didn't believe he had it in him. That all changed when Roc-A-Fella records signed Kanye to their label, and gave him a chance to shine as a rapper. Kanye’s background, critical analysis, and importance all shows that he has become one of the most important characters in American hip-hop culture to this day.

Kanye West also known as "Yeezy" is American rapper, fashion disaster, and also music producer. People may say that Mr. West is our youth of today voice. He has made a tremendous mark in the music and fashion industry. As we all know Mr. West is known for having his moments. It is safe to say that he has the best and top “omg” Moments, such as interrupting Taylor Swift at the VMA’s. Kanye in the begging when he first came on the hip hop scene was this calm, joyful, his music in my eyes was the most different music out at the time, just because he wasn’t rapping about what everyone else was. Kanye was one of those joyful guys, everybody wanted him on his record or produce it. Then a tragic event occurred where his mom died. After then you see

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

Now Michael Jordan has a very well known basketballs that have now also started producing shoes that are used for basketball. His competitors are LeBron James and Kevin Durant. Since his competitors have become know for their shoes Michael Jordan and the Nike Company have found ways to still provide a great quality shoe but at a lower price so that consumers will still be happy with their product plus they can afford them

The year an NBA legend started his professional career, Michael Jordan. He established himself as a very dominant player averaging 28.2 points per game in his rookie year. Soon after that he won the rookie of the year award topping off his first season in the NBA. Outside of the court, Jordan signed off a major deal with Nike shoes called Air Jordans. Which influenced the fashion industry forever. Every company wanted to associate themselves with the next big star. Throughout the decade every company from Adidas to Reebok was throwing their names out there to get into the act this started the so-called “sneaker wars”.

Kanye grew up in a relatively nice neighborhood where he never experienced the tales that gangster rappers told. Because of this Kanye could never relate to these lyrics, this drove him to change hip hop. “ Relatable to anyone with lofty goals… [The College Dropout] spoke to the concerns of everyday people.” (Fairfax). With this change in subject matter, a wider scope of people can listen to hip hop and relate to the problems that everyone experiences, even Kanye West. Many music critics and fans believed hip hop can only be based on the abrasive lyrics it previously was, and if a change were to happen it would only make hip hop worse. With Kanye’s debut album The College Dropout, Kanye “[Demonstrated] that being socially conscious didn’t have to equate with being boring” (“15 Ways Kanye”). With the majority of rap listeners listening to the likes of 2Pac, B. I. G, or Snoop Dogg, who expressed mostly gang related sentiments, most believed anything else would be lyrically boring, but Kanye West changed this social stigma. However, this was not the only change Kanye created with the release of his debut

The essence of Kanye West is a contradiction; he embodies two opposite sides of the hip hop spectrum: the conscious and the ignorant. One side of the spectrum embodies the ideals of brotherhood, collective being, and addresses the social and political aspects affecting the people of society as Kanye explained formerly as “spoken word.” The other side demands the artist to live through the art of self-gratification by any means necessary or as Kanye put it, being able to “buy 80 gold chains and go ig’nant.” Some may argue that the art of compromise in the commercialization of rap music has been compromised by self-proclaimed fashion mogul, and egotistical rap artist, Kanye West. He 's one of the most virtuous and artistically driven rappers in the game, with goals much bigger just dropping albums.

West said, “Fuck you and your corporation y’all niggas can’t control me.” The combative and belligerent tone that Kanye expressed opens up his attitude toward the overall production quantities and retail prices that companies produces. Corporations such as Nike, releases models that are tagged exclusive, which deems them as nearly impossible to get because of the extremely limited quantities that are produced. “Nike would make you believe it was my fault that you couldn't get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price, but that was not my choice (Rosen, "Kanye Slams Nike, Says Company Head 'Let Go Of Culture'").” West’s creative, and production freedom was controlled, and manipulated by Nike to broadcast to the public that he was in fact the reason why his shoes were extremely difficult to find. Companies are aware of how to gain the control, and attention of consumer’s. They conduct this by attaching names of famous designer’s such as Kanye to models, for instance the “Yeezys.” The name of the product carries a huge weight of meaning to the consumer, where as though they will take part in savagery actions to obtain the shoe, and the companies take notice of these actions, and in turn raise the price of models that are highly regarded. Corporations use that ideal to keep the favored names of consumer

Adidas executives had a skeptical reaction about being associated with rap music, which at that time was known for starting riots. To help change their minds, Simmons invited a couple of Adidas representatives to a Run-DMC show. Christopher Vaughn describes the event in Black Enterprise: "At a crucial moment, while the rap group was performing the song "My Adidas", one of the members yelled out, "Okay, everybody in the house, rock your Adidas!"

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Kanye West American rapper, songwriter, record producer, entrepreneur and fashion designer. Kanye West teamed with Adidas December 2013 to make a shoe collection. The whole collection was first sold in New York City via app and they were sold out within the first 10 minutes. The shoes are said to be inspired by Saint Laurent skate lace-up sneakers, the shoes have a design in which they look knit explaining Kanye's knit shoes. The shoes are named Yeezy named after the nickname Kanye got “Kan-Yeezy.”

First, does one know of the greatest artist of all time, Kanye West? Some hold the opinion that he is a talented artist who deserves more credit. Furthermore, West has done great things in the world and continues to motivate and influence people from all countries. Kanye West is one of the most influential and inspirational men to walk the earth.

One example of hip hop being sold to the general public is Kanye West’s Yeezy sneakers, Boost 350, who is one of the world’s most popular rappers currently. These sneakers were released by Adidas, its collaborator and retailer, and “crafted with beautiful premium material” with “Kanye West’s unmistakable aesthetic” that “provide “superior traction,” according to the Adidas website. These sneakers come in a variety of colors, including black, tan, grey, and just recently, a newer designed called the Yeezy Boost 350 V2, that adds a splash of other colors, such as red, navy green, and copper orange. Although these appear as a typical pair of sneakers with a more modern design, including a prominent sole and stitched exterior, it is clear that the reason these sneakers have become so popular, leading to its immediate sell-out at every release, is because of the popularity of its designer, and his music.

The second threat is the threat of rivalry, which is the intensity of competition among a firm’s direct competitors, is high for this industry. The main factor of the competitiveness of the industry is due to the fact that industry rivals compete aggressively against one another for vital market share. The athletic shoe industry is very old and companies must focus on market share rather than concentrating on market growth. The athletic footwear market is expected to grow at a continual annual growth rate of 1.8% from 2011 to 2018 to reach 84.4 billion by 2018 (PRWeb). Non-athletic footwear is the largest market segment and is expected to grow faster than the athletic footwear sector. Various fashion trends in the market, such as demand for innovative designs and styles and celebrity endorsement, is driving the non-athletic footwear market (PRWeb). This new trend in the footwear industry makes the way companies compete vary vastly from company to company. Innovative companies such as Nike strive for product differentiation as well as massive marketing strategies, but other brands such as Sketchers attempt to capture the low budget appeal. 70% of the market share is made up of the top five players which include Nike, Adidas, Reebok, Puma and New Balance (PRWeb). Other key companies are