Who Is Kellogg's A Racist?

A franchise is a legal agreement between franchisers and franchisees that consents use of the franchise’s trademark and trade name or marketing plan

The business that I want to open would be a franchise of a McDonald’s restaurant. McDonald’s is a fast-food restaurant that serves a variety of products, but is mostly known for its

It operates and franchises convenience stores around the world. It has been the prominent franchise in

Another advantage of a franchise is that you use a recognized business name and reputation also the franchise benefit from advertising or promoting. The franchise has to share all the profit with the franchisor while Tesco which is a public limited company have to share their profit between a great numbers of people. Shares can be advertised and sold through the stock exchange. Another advantage of a public limited company it has more chance to become successful because they have thousand people who working for it, with many skills, idea and experiences. Franchisee is different from a public limited company has it is dependent on the franchisor skills. If the franchisor goes out of business or gets a bad reputation, this will cause problems in the business.

Food is a strong unifier amongst the nation because regardless of one’s class, race, or gender, everybody eats and everybody needs food to survive. However intersecting factors such as geography, economic class and most importantly race are causing fundamental structures of inequality within our food system. The United State’s global structure of white privilege and supremacy has led to the marginalization of African-Americans and people of color. Race and racism continues to have a major impact on every institution in American society and all of its systems including the food system. The impact of white supremacy and racism on the food system has led to health discrepancies impacting marginalized groups. Marginalized groups have been defined as “groups that have been peripheralized from the center of society”. The fundamental racism within society has caused these groups to be faced with higher rates of diabetes, worst diabetes control, and greater rates of complications.

According to the Franchise Law Journal, the franchise relationship consist of four elements: (1) the franchisor’s grant to the franchisee of the right to sell the franchisor’s goods and services, (2) a trademark that is licensed to the franchisee, (3) a community of interest wherein the franchisor exercises some measure of control over the franchisee, and (4) a fee paid by the franchisee to franchisor (Binford, Jason). The relationship is continually built from the agreements of business transactions and contracts that are very precise. After so much research within the 2, I would consider them as business partners instead of separate business parties because if it were considered a party, they would not have similar interest in the company’s future plan, in that case their would be

Bloomberg Business week Kellogg CO (K: New York) (2011) Retrieved on May 22, 2011 from:

Making an urgent decision becomes an unavoidable task in most people’s lives. When such choices have never been presented to one before, unknown consequences bring heavy stress to most. From sweaty palms to a rapid rush of panic flooding one’s brain, making the decision feels heavy as one is not used to being in these situations. Throughout life, people grow and obtain knowledge until – eventually – they know their place in life. Social norms, such as individual restrooms, become placed on humans and people follow them almost all the time without thought; however, when someone breaks a social “rule”, people respond differently towards them. Some may find a broken “rule” confusing, while others may view it as comical. In Kellogg’s print ad,

According to Pamme (2012), US women gymnastic team had won their gold medal in the 2012 Olympic Games in London and they have express their feeling winning an Olympic gold medal is no doubt one of the greatest achievements in a person’s life. After won the gold medal the group of gymnasts have been touring nationwide in the name of ‘Kellogg’s Tour of Gymnastics Champions 2012‘. Moreover, at national level Kellogg were able to get more than three months long nationwide advertisement through every commercials of the tour. Kellogg were enable to express their national pride, patriotism and support for American heroes. All of these features benefit the brand’s image

In the Kellogg’s diversity and inclusion report the executive said that he give his leadership teams credit for diversity and inclusion in the company, they are the one who set the goals and places for diversity and inclusion in the company. the plans that are set by its leaders are also reviewed by its chairperson and Executive Diversity and Inclusion Council, who not only keep the react of the plans but they also focus on tracing the progress and report of their diversity and inclusion. The Kellogg’s also open the “Kapable” which work with the individuals with the disabilities, in order to help them, also help their supporter and the company also supports them. In future, The Kellogg company is planning to provide the cross Cross-Cultural

Beginning in 1923, Kellogg’s, a cereal company in Battle Creek, Michigan, created PEP, a whole wheat cereal. In 1930, it became the first fortified cereal consisting of vitamins B and D. According to Kellogg’s official website, it also became the first product to undergo food fortification, or adding of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late 1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered with sponsoring radio networks, “The Singing Lady” and the “Howie Wing”, to help the food and entertainment industry.

As at 31 December 2009, there were 195 franchised complexes throughout Australia. They have also rapidly expanded their offshore markets over the past few years, there are 70 company-owned stores located in New Zealand (31

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

♦ Reliance on franchising "associate" stores and opening a few new company-owned stores as a means of expanding nationally and internationally. However, franchise licenses were granted only to candidates who have experience in multi-unit food establishments and who possess adequate capital to finance the opening of new stores in their assigned territory.

By buying into a franchise you are gaining the benefit of the franchisors experience as well as the name and reputation that has already been built up by the franchisor. Therefore it is no wonder that ‘according to the U.S. Commerce Department, an estimated 95% of franchises succeed, whereas only 25-35% of independent businesses succeed.’ (http://money.howstuffworks.com) It is also not surprising that franchising makes up for about 3.2 percent of all businesses and 35 percent of all retail and service revenue in the United States, proving that it is big business. Franchising is very often a wise choice because consumers like